Scavenger hunt Audience in United States

Scavenger hunt logo

Scavenger hunt has an estimated audience of 1,191,197 people in United States. 66.5% are female, 33.5% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Grammarly, Monogram, Nebraska Cornhuskers football, Israel, Jingoism.

The average Scavenger hunt fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grammarly, Monogram, Nebraska Cornhuskers football, with strongest over-indexing on Grammarly (5.94× the country average). Demographically, the Scavenger hunt audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Scavenger hunt fans

Demographic split for Scavenger hunt audience in United States
MetricValue
Female66.5%
Male33.5%
Average age42.6
Estimated audience size1,191,197

Audience persona

The typical Scavenger hunt fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Grammarly.

Top regions in United States

Top regions ranked by reach for Scavenger hunt in United States
RegionReachAffinity
California152,3831.16×
Texas107,8101.05×
Florida78,2260.97×
New York67,2931.01×
Illinois41,8701.06×
Pennsylvania41,0981.02×
Georgia39,3951.07×
North Carolina38,2191.07×
Ohio36,7201×
Virginia33,3401.15×
Michigan32,8891.06×
New Jersey31,2021.03×
Massachusetts24,7681.06×
Washington23,9441×
Tennessee22,5500.94×
Indiana22,3781.03×
Maryland22,3411.09×
Arizona22,0150.91×
Missouri20,7101.08×
Wisconsin19,8301.11×
Minnesota19,3241.13×
Colorado18,3000.97×
South Carolina17,5080.98×
Kentucky16,2321.09×
Alabama15,3330.92×
Louisiana15,0630.98×
Oklahoma13,8011.04×
Oregon12,9520.95×
Utah12,4641.17×
Connecticut12,1101.01×
Iowa10,6321.08×
Kansas10,4471.11×
Mississippi9,8621×
Nevada9,7700.85×
Arkansas9,5430.97×
Idaho6,1221.02×
Nebraska6,0761.02×
West Virginia5,4080.97×
New Mexico5,3680.9×
Hawaii4,9500.97×
New Hampshire4,5280.96×
Washington, District of Columbia4,1881.17×
Maine4,1620.98×
Rhode Island3,2850.87×
South Dakota2,8961.05×
Delaware2,8800.88×
Montana2,5800.78×
North Dakota2,3340.95×
Alaska2,0310.8×
Vermont1,6840.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Scavenger hunt audience
BrandAffinityCategory
Grammarly5.94×Business & Career
Monogram3.99×Home & Garden
Nebraska Cornhuskers football3.12×Sports
Israel1.67×Travel & Leisure
Jingoism1.67×Politics & Society
Northrop Grumman4.46×Business & Career
Home staging3.48×Home & Garden
Jesse Plemons2.24×Movies & TV
Nurse education1.67×Kids & Family
Steampunk2.39×Fashion & Accessoires
Keene, New Hampshire9.41×Travel & Leisure
Charlamagne Tha God4.34×Movies & TV
Jeep Wagoneer2.46×Cars & Mobility
edureka15.69×Business & Career
Hocus Pocus2.05×Movies & TV
Nipsey Hussle2.47×Music & Radio
Urban horticulture1.51×Home & Garden
MK1.74×Music & Radio
Holt Renfrew5.58×Shopping
Glossier2.13×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Scavenger hunt audience
TraitClusterScore
ExtroversionTHRILL1.46
TravellingTHRILL1.34
Price SensitivityPREMIUM1.32
Community OrientationOPEN1.28
Family OrientationCONSERVATISM1.19
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Scavenger hunt
CountryShare
United States56.5%
United Kingdom7.0%
Canada6.0%

See Scavenger hunt audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Scavenger hunt have in United States?

Scavenger hunt has an estimated audience of 1,191,197 people in United States, concentrated in California and Texas.

What is the gender split and age of Scavenger hunt fans?

66.5% of Scavenger hunt fans are female, 33.5% are male, with an average age of 42.6 years.

Which brands do Scavenger hunt fans like most?

Scavenger hunt fans show strongest brand affinity for Grammarly (5.94×), Monogram (3.99×), and Nebraska Cornhuskers football (3.12×) over the country average.

Where do Scavenger hunt fans live in United States?

Scavenger hunt fans in United States are most concentrated in California (reach 152,383), Texas (reach 107,810), and Florida (reach 78,226). These three regions account for the largest share of the active audience.

What other brands do Scavenger hunt fans also like?

Beyond Scavenger hunt itself, the audience over-indexes on Monogram (3.99×), Nebraska Cornhuskers football (3.12×), Israel (1.67×), and Jingoism (1.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Scavenger hunt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.