Rascasse Audience Intelligence

Selena Audience in United States

A data profile of the people who buy, follow and care about Selena in United States — modelled from more than twelve digital signal sources. Selena has an estimated audience of 3,296,943 people in United States.

#14among R&B in United States#1352among Person in United States#933in Music & Radio

The average Selena fan in United States is 38.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include America Ferrera, Whataburger, Michael Jackson, with strongest over-indexing on America Ferrera (13.81× the country average).

Demographically, the Selena audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Selena fan in United States is more female, around 38.4 years old, with strong Indulgence tendencies and a notable affinity for America Ferrera.

Category: Music & Radio · Type: Person · Subtype: R&B

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Selena profile in United States.

Audience size
3.3M
in United States
Gender
60.6%♀
39.4% male
Age
38.4
average years
Country rank
#9487
Person in United States
Fig. 01

Search interest · 12-month trend

-18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Selena fans

60.6% are female, 39.4% are male, average age 38.4.

Fig. 02

Gender split

60.6%
Female
39.4%
Male
Demographic split for Selena audience in United States
MetricValue
Female60.6%
Male39.4%
Average age38.4
Estimated audience size3,296,943
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Selena audience in United States
Age bracketShare%
16-1920%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Selena audience comes from United States.

Worldwide audience distribution share by country for Selena
CountryShare
United States33.5%
Mexico5.3%
Chile3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Selena audience in United States is strongest.

Fig. 05

Top regions by affinity

Selena fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~40K2.12×
02Texas~600K1.98×
03Kentucky~80K1.82×
04Arizona~100K1.76×
05California~600K1.55×
06Nevada~50K1.40×
07Louisiana~50K1.19×
08Illinois~100K1.17×
09Oklahoma~40K1.17×
10Colorado~60K1.15×
11New York~200K1.13×
12Alabama~50K1.07×
13Florida~200K1.06×
14Georgia~100K1.06×
15Hawaii~20K1.06×
16Kansas~30K1.05×
17Alaska~8K1.05×
18New Jersey~90K1.01×
19North Carolina~100K1.00×
20Arkansas~30K1.00×
21Washington~70K0.98×
22Oregon~40K0.96×
23Nebraska~20K0.96×
24Indiana~60K0.94×
25Connecticut~30K0.94×
26Mississippi~30K0.94×
27Washington, District of Columbia~10K0.94×
28Maryland~60K0.93×
29Delaware~9K0.92×
30Virginia~70K0.90×
31Tennessee~60K0.89×
32Massachusetts~60K0.87×
33Missouri~50K0.87×
34Utah~30K0.86×
35Michigan~80K0.85×
36Idaho~10K0.84×
37Rhode Island~9K0.84×
38South Carolina~40K0.83×
39Pennsylvania~90K0.80×
40Ohio~80K0.80×
41Iowa~20K0.80×
42Wyoming~4K0.78×
43Wisconsin~40K0.77×
44South Dakota~6K0.77×
45North Dakota~5K0.75×
46Minnesota~40K0.72×
47Montana~7K0.71×
48West Virginia~10K0.67×
49New Hampshire~8K0.59×
50Maine~7K0.54×
Fig. 06

Affinity by region

Affinity by region — Selena, United States
0.54×1.00×2.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Selena audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Selena audience
#·InterestCategoryAffinity×
01Ugly BettyMovies & TV18.52×
02Wilmer ValderramaMovies & TV15.10×
03Terrence HowardMovies & TV14.49×
04America FerreraMovies & TV13.81×
05YogurtlandFood & Beverages13.78×
06Luke PerryMovies & TV12.89×
07Forest WhitakerMovies & TV12.59×
08The EqualizerMovies & TV11.97×
09Taco CabanaFood & Beverages11.55×
10Colorado RockiesSports11.26×
11John LeguizamoMovies & TV9.32×
12Black Panther (film)Movies & TV8.35×
13WhataburgerFood & Beverages5.44×
14DreamHealth4.99×
15Web serverTechnology & Electronics4.50×
16Michael JacksonMusic & Radio4.12×
17Las VegasTravel & Leisure3.10×
18WingstopFood & Beverages2.79×
19Stand-up comedyMovies & TV2.06×
20SupermanMovies & TV1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Selena audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Selena audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.41×
ExtroversionTHRILL1.41×
SpiritualityBALANCE1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Selena audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
Pet OwnershipJOY0.81×
IndividualismJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Selena have in United States?

Selena has an estimated audience of 3,296,943 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Selena fans?

60.6% of Selena fans are female, 39.4% are male, with an average age of 38.4 years.

03

Which brands do Selena fans like most?

Selena fans show strongest brand affinity for America Ferrera (13.81×), Whataburger (5.44×), and Michael Jackson (4.12×) over the country average.

04

Where do Selena fans live in United States?

Selena fans in United States are most concentrated in California (reach ~600K), Texas (reach ~600K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Selena fans also like?

Beyond Selena itself, the audience over-indexes on Whataburger (5.44×), Michael Jackson (4.12×), Colorado Rockies (11.26×), and Las Vegas (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More R&B audiences in United States

See Selena audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Selena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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