Selena Audience in United States
Selena has an estimated audience of 3,428,623 people in United States. 60.6% are female, 39.4% are male, average age 38.4. Top regions: Texas, California, Florida. Top brand affinities: Personality, Nationality, Combat sport, Macha, Elsword.
The average Selena fan in United States is 38.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Personality, Nationality, Combat sport, with strongest over-indexing on Personality (12.29× the country average). Demographically, the Selena audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: R&B
Demographics of Selena fans
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 38.4 |
| Estimated audience size | 3,428,623 |
Audience persona
The typical Selena fan in United States is more female, around 38.4 years old, with strong Extroversion tendencies and a notable affinity for Personality.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 608,897 | 2.07× |
| California | 588,608 | 1.56× |
| Florida | 259,411 | 1.12× |
| New York | 222,667 | 1.16× |
| Illinois | 137,714 | 1.21× |
| Arizona | 124,134 | 1.77× |
| Georgia | 113,605 | 1.08× |
| North Carolina | 106,762 | 1.03× |
| Pennsylvania | 94,569 | 0.82× |
| New Jersey | 88,068 | 1.01× |
| Ohio | 85,646 | 0.81× |
| Kentucky | 79,246 | 1.84× |
| Virginia | 78,019 | 0.93× |
| Michigan | 77,549 | 0.86× |
| Washington | 70,030 | 1.02× |
| Massachusetts | 63,709 | 0.94× |
| Colorado | 63,622 | 1.18× |
| Tennessee | 62,515 | 0.91× |
| Indiana | 59,383 | 0.95× |
| Maryland | 55,416 | 0.94× |
| Louisiana | 52,868 | 1.2× |
| Alabama | 51,206 | 1.07× |
| Missouri | 49,766 | 0.9× |
| Nevada | 47,327 | 1.43× |
| Oklahoma | 45,347 | 1.19× |
| South Carolina | 42,844 | 0.83× |
| Wisconsin | 39,453 | 0.76× |
| Oregon | 37,197 | 0.95× |
| Minnesota | 34,886 | 0.71× |
| New Mexico | 33,631 | 1.96× |
| Connecticut | 32,498 | 0.95× |
| Kansas | 28,643 | 1.06× |
| Arkansas | 28,250 | 1× |
| Utah | 26,570 | 0.87× |
| Mississippi | 25,707 | 0.91× |
| Iowa | 22,495 | 0.8× |
| Nebraska | 16,306 | 0.95× |
| Hawaii | 15,549 | 1.06× |
| Idaho | 13,946 | 0.81× |
| West Virginia | 9,910 | 0.62× |
| Washington, District of Columbia | 9,860 | 0.96× |
| Rhode Island | 8,843 | 0.81× |
| Delaware | 8,357 | 0.88× |
| New Hampshire | 7,431 | 0.55× |
| Alaska | 7,189 | 0.98× |
| Maine | 6,151 | 0.5× |
| Montana | 6,091 | 0.64× |
| South Dakota | 5,560 | 0.7× |
| North Dakota | 4,667 | 0.66× |
| Wyoming | 3,492 | 0.69× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Personality | 12.29× | Business & Career |
| Nationality | 3.4× | Politics & Society |
| Combat sport | 2.37× | Sports |
| Macha | 17.09× | Food & Beverages |
| Elsword | 23.4× | Games |
| Bank account | 3.06× | Business & Career |
| Home construction | 1.53× | Home & Garden |
| Kendra Scott | 3.04× | Fashion & Accessoires |
| Progressive rock | 2.03× | Music & Radio |
| Panama | 3.39× | Travel & Leisure |
| Minnesota | 1.53× | Travel & Leisure |
| Glenn Danzig | 9.83× | Music & Radio |
| Mothercare | 2.4× | Kids & Family |
| Nia Jax | 7.09× | Sports |
| jordy nelson | 11.33× | Sports |
| Jordan Fisher | 5.69× | Movies & TV |
| Jabal Amman | 22.68× | Travel & Leisure |
| Racing | 1.58× | Cars & Mobility |
| Hog Hunting | 1.97× | Sports |
| Justice | 1.62× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.65 |
| LGBTQ+ Identity | OPEN | 1.22 |
| Early Adopter Mentality | POWER | 1.19 |
| Urban Lifestyle | OPEN | 1.15 |
| Mindfulness | BALANCE | 1.12 |
| Indulgence | JOY | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.3% |
| Mexico | 5.3% |
| Chile | 3.2% |
See Selena audiences in other countries
More R&B audiences in United States
- Rihanna (13,085,119)
- Beyoncé (11,663,901)
- Rhianna (singer) (11,322,235)
- Jennifer Lopez (9,941,566)
- Madison Beer (9,601,709)
Frequently asked questions
How many fans does Selena have in United States?
Selena has an estimated audience of 3,428,623 people in United States, concentrated in Texas and California.
What is the gender split and age of Selena fans?
60.6% of Selena fans are female, 39.4% are male, with an average age of 38.4 years.
Which brands do Selena fans like most?
Selena fans show strongest brand affinity for Personality (12.29×), Nationality (3.4×), and Combat sport (2.37×) over the country average.
Where do Selena fans live in United States?
Selena fans in United States are most concentrated in Texas (reach 608,897), California (reach 588,608), and Florida (reach 259,411). These three regions account for the largest share of the active audience.
What other brands do Selena fans also like?
Beyond Selena itself, the audience over-indexes on Nationality (3.4×), Combat sport (2.37×), Macha (17.09×), and Elsword (23.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Selena. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.