Self-determination Audience in United States
Self-determination has an estimated audience of 1,747,013 people in United States. 72.3% are female, 27.7% are male, average age 43.6. Top brand affinities: Keene, New Hampshire, Urban Outfitters, Mathcore, Nationality, Google Home.
Top brand affinities include Keene, New Hampshire, Urban Outfitters, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Self-determination audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security.
Category: Politics & Society · Type: Topic
Demographics of Self-determination fans
| Metric | Value |
|---|---|
| Female | 72.3% |
| Male | 27.7% |
| Average age | 43.6 |
| Estimated audience size | 1,747,013 |
Audience persona
The typical Self-determination fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Urban Outfitters | 4.63× | Shopping |
| Mathcore | 18.06× | Music & Radio |
| Nationality | 3.98× | Politics & Society |
| Google Home | 11.63× | Technology & Electronics |
| Israel | 2.91× | Travel & Leisure |
| The Historian | 16.48× | Literature |
| Natural rubber | 1.88× | Cars & Mobility |
| Minnesota | 1.54× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Jeep Wagoneer | 4.21× | Cars & Mobility |
| Jingoism | 1.52× | Politics & Society |
| On the Border Mexican Grill & Cantina | 4.45× | Food & Beverages |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Jesse Plemons | 1.95× | Movies & TV |
| Home staging | 2.85× | Home & Garden |
| 19 Kids and Counting | 2.98× | Movies & TV |
| Home Bargains | 6.29× | Shopping |
| Layne Staley | 3.35× | Music & Radio |
| Sinaloa | 1.88× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.38 |
| Need for Security | CONSERVATISM | 1.69 |
| Mindfulness | BALANCE | 1.62 |
| Career Orientation | POWER | 1.62 |
| Spirituality | BALANCE | 1.56 |
| Risk Appetite | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 58.8% |
| United Kingdom | 7.1% |
| Australia | 5.6% |
See Self-determination audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Self-determination. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.