Semba Audience in United States

Semba has an estimated audience of 1,592,588 people in United States. 60.2% are female, 39.8% are male, average age 37.0. Top regions: Michigan, California, Texas. Top brand affinities: Natural rubber, Minnesota, Panama, Bank account, Sears.
The average Semba fan in United States is 37.0 years old, more female, and lives primarily in Michigan. The audience is concentrated in Michigan, California, Texas. Top brand affinities include Natural rubber, Minnesota, Panama, with strongest over-indexing on Natural rubber (2.04× the country average). Demographically, the Semba audience skews more female with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 48 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Semba fans
| Metric | Value |
|---|---|
| Female | 60.2% |
| Male | 39.8% |
| Average age | 37.0 |
| Estimated audience size | 1,592,588 |
Audience persona
The typical Semba fan in United States is more female, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Natural rubber.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Michigan | 78,537 | 1.89× |
| California | 77,041 | 0.44× |
| Texas | 59,375 | 0.43× |
| New York | 49,722 | 0.56× |
| Florida | 49,122 | 0.46× |
| North Carolina | 30,754 | 0.64× |
| Georgia | 26,807 | 0.55× |
| Massachusetts | 23,568 | 0.75× |
| Virginia | 19,462 | 0.5× |
| Ohio | 17,635 | 0.36× |
| Illinois | 17,356 | 0.33× |
| Mississippi | 17,082 | 1.3× |
| Minnesota | 16,423 | 0.72× |
| New Jersey | 15,118 | 0.37× |
| Pennsylvania | 14,980 | 0.28× |
| Alabama | 14,138 | 0.64× |
| Louisiana | 14,020 | 0.68× |
| Arkansas | 14,008 | 1.07× |
| Oklahoma | 13,699 | 0.77× |
| Kentucky | 13,482 | 0.68× |
| Tennessee | 13,469 | 0.42× |
| South Carolina | 13,372 | 0.56× |
| Indiana | 13,029 | 0.45× |
| West Virginia | 13,017 | 1.76× |
| Wisconsin | 12,867 | 0.54× |
| Washington | 12,693 | 0.4× |
| Kansas | 12,024 | 0.96× |
| Idaho | 12,021 | 1.51× |
| Maryland | 11,787 | 0.43× |
| Missouri | 11,648 | 0.45× |
| Arizona | 11,506 | 0.35× |
| Hawaii | 11,483 | 1.68× |
| Iowa | 11,415 | 0.87× |
| Montana | 11,324 | 2.56× |
| North Dakota | 10,883 | 3.33× |
| New Hampshire | 10,726 | 1.71× |
| Nebraska | 10,503 | 1.32× |
| Connecticut | 10,487 | 0.66× |
| New Mexico | 10,448 | 1.31× |
| Nevada | 10,414 | 0.68× |
| Rhode Island | 10,357 | 2.04× |
| Maine | 10,351 | 1.81× |
| Oregon | 10,281 | 0.56× |
| Utah | 10,220 | 0.72× |
| Vermont | 10,187 | 3.64× |
| Colorado | 9,493 | 0.38× |
| Delaware | 9,275 | 2.11× |
| Washington, District of Columbia | 6,697 | 1.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Natural rubber | 2.04× | Cars & Mobility |
| Minnesota | 1.55× | Travel & Leisure |
| Panama | 2.89× | Travel & Leisure |
| Bank account | 1.91× | Business & Career |
| Sears | 2.02× | Shopping |
| Cachorro | 1.82× | Pets & Animals |
| Julius Caesar (play) | 2.12× | |
| Tierra caliente | 2.32× | Travel & Leisure |
| Lebanese cuisine | 2.24× | Food & Beverages |
| Kingdom of Judah | 1.97× | Politics & Society |
| E-box | 3.26× | Health |
| Commercial mortgage | 1.53× | Business & Career |
| Warning sign | 2.78× | Cars & Mobility |
| Thom Browne | 2.12× | Fashion & Accessoires |
| Overtone | 2.1× | Beauty & Wellness |
| Tierra Cali | 1.64× | Travel & Leisure |
| Penn & Teller | 1.68× | Movies & TV |
| Highland games | 1.79× | Sports |
| Box lacrosse | 1.7× | Sports |
| Divergent series | 2.39× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.45 |
| Design Affinity | PREMIUM | 1.42 |
| Travelling | THRILL | 1.31 |
| LGBTQ+ Identity | OPEN | 1.2 |
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.9% |
| Spain | 7.8% |
| Italy | 7.8% |
See Semba audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
Frequently asked questions
How many fans does Semba have in United States?
Semba has an estimated audience of 1,592,588 people in United States, concentrated in Michigan and California.
What is the gender split and age of Semba fans?
60.2% of Semba fans are female, 39.8% are male, with an average age of 37.0 years.
Which brands do Semba fans like most?
Semba fans show strongest brand affinity for Natural rubber (2.04×), Minnesota (1.55×), and Panama (2.89×) over the country average.
Where do Semba fans live in United States?
Semba fans in United States are most concentrated in Michigan (reach 78,537), California (reach 77,041), and Texas (reach 59,375). These three regions account for the largest share of the active audience.
What other brands do Semba fans also like?
Beyond Semba itself, the audience over-indexes on Minnesota (1.55×), Panama (2.89×), Bank account (1.91×), and Sears (2.02×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Semba. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.