Rascasse Audience Intelligence

Serious Black Audience in United States

A data profile of the people who buy, follow and care about Serious Black in United States — modelled from more than twelve digital signal sources. Serious Black has an estimated audience of 1,351,761 people in United States.

#64among Metal in United States#3976among Person in United States#2337in Music & Radio

The average Serious Black fan in United States is 36.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Iron Maiden, Nu metal, Hard rock, with strongest over-indexing on Iron Maiden (25× the country average).

Demographically, the Serious Black audience skews more male with an average age of 36.7, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Serious Black fan in United States is more male, around 36.7 years old, with strong Spirituality tendencies and a notable affinity for Iron Maiden.

Category: Music & Radio · Type: Person · Subtype: Metal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Serious Black profile in United States.

Audience size
1.4M
in United States
Gender
22.8%♀
77.2% male
Age
36.7
average years
Country rank
#19152
Person in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Serious Black fans

22.8% are female, 77.2% are male, average age 36.7.

Fig. 02

Gender split

22.8%
Female
77.2%
Male
Demographic split for Serious Black audience in United States
MetricValue
Female22.8%
Male77.2%
Average age36.7
Estimated audience size1,351,761
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Serious Black audience in United States
Age bracketShare%
16-1918%
20-2924%
30-3923%
40-4935%
50+0%
Fig. 04

Worldwide distribution

26.6%

of the worldwide Serious Black audience comes from United States.

Worldwide audience distribution share by country for Serious Black
CountryShare
United States26.6%
Brazil11.8%
Germany7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Serious Black audience in United States is strongest.

Fig. 05

Top regions by affinity

Serious Black fans by region: top regions in United States
#RegionReachAffinity×
01Utah~20K1.56×
02Kentucky~20K1.17×
03Idaho~8K1.17×
04Oklahoma~20K1.15×
05New Hampshire~6K1.11×
06Washington~30K1.10×
07Arkansas~10K1.10×
08West Virginia~7K1.09×
09Oregon~20K1.08×
10Alaska~3K1.08×
11California~200K1.07×
12Kansas~10K1.07×
13Missouri~20K1.06×
14Maine~5K1.06×
15Texas~100K1.02×
16Indiana~20K1.02×
17Montana~4K1.02×
18Arizona~30K1.01×
19Rhode Island~4K1.01×
20Tennessee~30K1.00×
21Colorado~20K1.00×
22Florida~90K0.99×
23Alabama~20K0.99×
24Nebraska~7K0.99×
25Vermont~2K0.99×
26Illinois~40K0.98×
27North Carolina~40K0.98×
28Hawaii~6K0.97×
29Ohio~40K0.96×
30Virginia~30K0.96×
31Iowa~10K0.96×
32New Mexico~6K0.95×
33North Dakota~3K0.95×
34Pennsylvania~40K0.94×
35Georgia~40K0.94×
36Nevada~10K0.94×
37South Dakota~3K0.94×
38Michigan~30K0.93×
39Massachusetts~20K0.93×
40Wisconsin~20K0.93×
41Connecticut~10K0.93×
42Louisiana~20K0.92×
43New York~70K0.90×
44Minnesota~20K0.89×
45Mississippi~10K0.89×
46Maryland~20K0.88×
47South Carolina~20K0.88×
48New Jersey~30K0.87×
49Delaware~3K0.87×
50Washington, District of Columbia~3K0.86×
Fig. 06

Affinity by region

Affinity by region — Serious Black, United States
0.86×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Serious Black audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Serious Black audience
#·InterestCategoryAffinity×
01Iron MaidenMusic & Radio25.00×
02Nu metalMusic & Radio10.48×
03AC/DCMusic & Radio10.25×
04Foo FightersMusic & Radio10.08×
05MetallicaMusic & Radio6.93×
06Led ZeppelinMusic & Radio6.27×
07Hard rockMusic & Radio3.60×
08Keanu ReevesMovies & TV3.13×
09WWESports2.38×
10PubFood & Beverages2.36×
11Virtual realityTechnology & Electronics2.19×
12Golden Globe AwardMovies & TV2.04×
13Cloud computingTechnology & Electronics1.90×
14Horror moviesMovies & TV1.88×
15Soft drinksFood & Beverages1.83×
16Online newspaperNews1.83×
17Ice hockeySports1.83×
18BatmanMovies & TV1.76×
19EBayShopping1.53×
20TelecommunicationTechnology & Electronics1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Serious Black audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Serious Black audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.48×
TraditionCONSERVATISM1.46×
Early Adopter MentalityPOWER1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Serious Black audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.31×
Risk AppetiteTHRILL0.40×
SustainabilityBALANCE0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Serious Black have in United States?

Serious Black has an estimated audience of 1,351,761 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Serious Black fans?

22.8% of Serious Black fans are female, 77.2% are male, with an average age of 36.7 years.

03

Which brands do Serious Black fans like most?

Serious Black fans show strongest brand affinity for Iron Maiden (25×), Nu metal (10.48×), and Hard rock (3.6×) over the country average.

04

Where do Serious Black fans live in United States?

Serious Black fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Serious Black fans also like?

Beyond Serious Black itself, the audience over-indexes on Nu metal (10.48×), Hard rock (3.6×), AC/DC (10.25×), and Metallica (6.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Metal audiences in United States

See Serious Black audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Serious Black. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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