Seventh Generation Audience in United States

Seventh Generation logo

Seventh Generation has an estimated audience of 504,944 people in United States. 71.4% are female, 28.6% are male, average age 36.0. Top regions: California, New York, Texas. Top brand affinities: Keenan Allen, Mothercare, College of the Holy Cross, Assassin's Creed II, Home equity.

The average Seventh Generation fan in United States is 36.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Keenan Allen, Mothercare, College of the Holy Cross, with strongest over-indexing on Keenan Allen (20× the country average). Demographically, the Seventh Generation audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Sustainability, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand

Demographics of Seventh Generation fans

Demographic split for Seventh Generation audience in United States
MetricValue
Female71.4%
Male28.6%
Average age36.0
Estimated audience size504,944

Audience persona

The typical Seventh Generation fan in United States is more female, around 36.0 years old, with strong Sustainability tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Seventh Generation in United States
RegionReachAffinity
California61,1471.1×
New York37,5231.33×
Texas31,5380.73×
Florida28,0810.82×
Pennsylvania19,5801.15×
Illinois15,6580.93×
New Jersey14,8701.16×
North Carolina13,9150.92×
Massachusetts13,4781.35×
Michigan13,1150.99×
Ohio12,7360.82×
Georgia12,3020.79×
Washington11,8461.17×
Virginia11,0610.9×
Minnesota8,5531.18×
Wisconsin7,8111.03×
Arizona7,6520.74×
Colorado7,5870.95×
Tennessee7,3680.73×
Vermont7,3658.31×
Maryland7,1300.82×
Indiana6,8610.74×
Connecticut6,2671.24×
Oregon6,2201.07×
Missouri5,7860.71×
South Carolina4,9480.65×
Kentucky4,0120.63×
Alabama4,0110.57×
Louisiana3,7230.57×
Oklahoma3,7060.66×
Nevada3,1500.65×
Iowa3,0320.73×
Kansas2,8980.73×
Arkansas2,8250.68×
New Hampshire2,7961.41×
Utah2,7640.61×
Maine2,2401.24×
Idaho1,9510.77×
Hawaii1,9200.88×
Nebraska1,8600.73×
New Mexico1,7730.7×
Washington, District of Columbia1,6801.11×
Mississippi1,6670.4×
Rhode Island1,5030.93×
West Virginia1,1520.49×
Montana1,1140.8×
Delaware9120.65×
South Dakota9070.78×
Alaska7990.74×
North Dakota6690.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Seventh Generation audience
BrandAffinityCategory
Keenan Allen20×Sports
Mothercare4.43×Kids & Family
College of the Holy Cross20×Business & Career
Assassin's Creed II9.57×Games
Home equity2.42×Home & Garden
edureka43.44×Business & Career
Wikia3.87×Internet & Social Media
Saving3.18×Business & Career
Collectable1.69×Kids & Family
Nebraska Cornhuskers football3.67×Sports
Iowa Lottery10.53×Games
Product design1.8×Business & Career
Natural rubber1.59×Cars & Mobility
JDSU2.31×Business & Career
Monogram2.74×Home & Garden
Certified diabetes educator9.47×Business & Career
Harvey Mudd College15.09×Business & Career
Regional styles of Mexican music1.79×Music & Radio
Cachorro3.44×Pets & Animals
3D printing1.59×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Seventh Generation audience
TraitClusterScore
SustainabilityBALANCE8.72
IndulgenceJOY2.31
Design AffinityPREMIUM1.76
LGBTQ+ IdentityOPEN1.74
Family OrientationCONSERVATISM1.67
Pet OwnershipJOY1.66

Worldwide distribution

Worldwide audience distribution share by country for Seventh Generation
CountryShare
United States87.8%
Canada6.7%
France3.7%

See Seventh Generation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Seventh Generation have in United States?

Seventh Generation has an estimated audience of 504,944 people in United States, concentrated in California and New York.

What is the gender split and age of Seventh Generation fans?

71.4% of Seventh Generation fans are female, 28.6% are male, with an average age of 36.0 years.

Which brands do Seventh Generation fans like most?

Seventh Generation fans show strongest brand affinity for Keenan Allen (20×), Mothercare (4.43×), and College of the Holy Cross (20×) over the country average.

Where do Seventh Generation fans live in United States?

Seventh Generation fans in United States are most concentrated in California (reach 61,147), New York (reach 37,523), and Texas (reach 31,538). These three regions account for the largest share of the active audience.

What other brands do Seventh Generation fans also like?

Beyond Seventh Generation itself, the audience over-indexes on Mothercare (4.43×), College of the Holy Cross (20×), Assassin's Creed II (9.57×), and Home equity (2.42×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Seventh Generation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.