Severe weather Audience in United States

Severe weather logo

Severe weather has an estimated audience of 3,615,221 people in United States. 63.7% are female, 36.3% are male, average age 43.6. Top regions: Texas, Florida, Georgia. Top brand affinities: Pillow, Whataburger, Unique Gifts, Birthday Gifts, Jack White.

The average Severe weather fan in United States is 43.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Pillow, Whataburger, Unique Gifts, with strongest over-indexing on Pillow (4.09× the country average). Demographically, the Severe weather audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Severe weather fans

Demographic split for Severe weather audience in United States
MetricValue
Female63.7%
Male36.3%
Average age43.6
Estimated audience size3,615,221

Audience persona

The typical Severe weather fan in United States is more female, around 43.6 years old, with strong Patriotism tendencies and a notable affinity for Pillow.

Top regions in United States

Top regions ranked by reach for Severe weather in United States
RegionReachAffinity
Texas341,8791.1×
Florida215,8320.88×
Georgia160,6901.44×
Tennessee149,9642.07×
Ohio144,5891.3×
North Carolina139,8081.29×
Michigan135,1821.43×
Indiana114,1151.73×
Illinois110,3170.92×
California103,5920.26×
Pennsylvania101,7530.84×
Kentucky101,6262.24×
Missouri101,2691.74×
New York92,4960.46×
Oklahoma90,8082.26×
Virginia83,5150.95×
South Carolina82,2961.51×
Louisiana70,3121.51×
Arkansas69,0282.32×
Mississippi63,8702.14×
Wisconsin55,9221.03×
Minnesota55,9151.08×
Kansas52,1671.83×
Iowa46,2601.55×
Maryland46,0750.74×
New Jersey42,1570.46×
Alabama41,2470.82×
Oregon32,4520.78×
Washington30,6790.42×
West Virginia28,6421.7×
Massachusetts27,7230.39×
Colorado27,5340.48×
Nebraska26,4941.46×
Connecticut22,5370.62×
Arizona22,0090.3×
New Mexico13,8690.76×
Nevada10,9350.31×
Utah10,9050.34×
Idaho10,5690.58×
Maine8,9680.69×
New Hampshire8,2180.58×
South Dakota7,5620.9×
Delaware7,0270.7×
Montana6,7180.67×
Hawaii5,0240.32×
North Dakota4,9010.66×
Rhode Island4,8630.42×
Washington, District of Columbia4,3730.4×
Wyoming4,3150.81×
Vermont3,6960.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Severe weather audience
BrandAffinityCategory
Pillow4.09×Home & Garden
Whataburger1.57×Food & Beverages
Unique Gifts1.51×Shopping
Birthday Gifts1.52×Kids & Family
Jack White1.54×Movies & TV
Hebe1.96×Home & Garden
Brunello Cucinelli1.97×Fashion & Accessoires
Erie County, New York2.41×Travel & Leisure
Layne Staley1.5×Music & Radio
Bully (2011 film)1.62×Movies & TV
Kerala1.55×Travel & Leisure
WKRN-TV1.53×Movies & TV
Tuscany1.55×Travel & Leisure
Arrietty3.2×Movies & TV
Elina Svitolina1.84×Sports
New Era (Namibia)1.63×News
International University of Business Agriculture and Technology2.14×Business & Career
Edmond, Oklahoma2.37×Travel & Leisure
Hattiesburg, Mississippi1.85×Travel & Leisure
Final Fantasy VII (Famicom)2.54×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Severe weather audience
TraitClusterScore
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.46
Family OrientationCONSERVATISM1.32
IndividualismJOY1.26
Community OrientationOPEN1.25
Convenience OrientationPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Severe weather
CountryShare
United States45.7%
United Kingdom22.1%
Australia4.6%

See Severe weather audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Severe weather have in United States?

Severe weather has an estimated audience of 3,615,221 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Severe weather fans?

63.7% of Severe weather fans are female, 36.3% are male, with an average age of 43.6 years.

Which brands do Severe weather fans like most?

Severe weather fans show strongest brand affinity for Pillow (4.09×), Whataburger (1.57×), and Unique Gifts (1.51×) over the country average.

Where do Severe weather fans live in United States?

Severe weather fans in United States are most concentrated in Texas (reach 341,879), Florida (reach 215,832), and Georgia (reach 160,690). These three regions account for the largest share of the active audience.

What other brands do Severe weather fans also like?

Beyond Severe weather itself, the audience over-indexes on Whataburger (1.57×), Unique Gifts (1.51×), Birthday Gifts (1.52×), and Jack White (1.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Severe weather. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.