Shabbat Audience in United States

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Shabbat has an estimated audience of 1,280,155 people in United States. 59.7% are female, 40.3% are male, average age 46.6. Top regions: California, New York, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, Urban Outfitters, The Historian.

The average Shabbat fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Shabbat audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Shabbat fans

Demographic split for Shabbat audience in United States
MetricValue
Female59.7%
Male40.3%
Average age46.6
Estimated audience size1,280,155

Audience persona

The typical Shabbat fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Shabbat in United States
RegionReachAffinity
California166,2701.18×
New York122,0251.71×
Florida109,9011.27×
Texas103,9290.94×
Pennsylvania48,4601.12×
Illinois44,6431.05×
New Jersey42,8981.32×
Georgia41,3291.05×
North Carolina37,9510.99×
Ohio37,5540.95×
Virginia32,6941.05×
Massachusetts32,2871.28×
Michigan32,0390.96×
Arizona29,9051.14×
Washington27,3951.07×
Tennessee26,7921.04×
Maryland26,7181.21×
Colorado22,6741.12×
Alabama20,8181.16×
Indiana20,5980.88×
Missouri19,9640.97×
South Carolina17,7920.92×
Wisconsin16,8170.87×
Minnesota16,0960.88×
Oregon15,6081.06×
Kentucky15,0830.94×
Connecticut14,9971.17×
Louisiana14,8540.9×
Oklahoma13,9210.98×
Nevada11,0840.9×
Utah9,9320.87×
Arkansas9,8280.93×
Kansas8,9310.89×
Mississippi8,3330.79×
Iowa8,0590.76×
Washington, District of Columbia6,2511.62×
Idaho6,1520.96×
New Mexico5,2510.82×
Nebraska4,9410.77×
New Hampshire4,8810.97×
Hawaii4,8080.87×
West Virginia4,6860.79×
Maine4,5751×
Rhode Island4,0791×
Montana3,0820.87×
Delaware3,0320.86×
Alaska2,9861.09×
Vermont2,5441.13×
South Dakota1,8980.64×
North Dakota1,6620.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shabbat audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore17.5×Music & Radio
Google Home11.57×Technology & Electronics
Urban Outfitters2.02×Shopping
The Historian16.48×Literature
Israel2.12×Travel & Leisure
Ken Burns6.24×Movies & TV
Corona (band)4.92×Music & Radio
Product design1.61×Business & Career
Natural rubber1.62×Cars & Mobility
Eurail16.57×Cars & Mobility
UK garage4.04×Music & Radio
Karbala6.2×Travel & Leisure
Unique Gifts1.58×Shopping
Home staging3.45×Home & Garden
Steampunk3.18×Fashion & Accessoires
Jeep Wagoneer3.66×Cars & Mobility
Birthday Gifts1.99×Kids & Family
Parral, Chihuahua8.86×Travel & Leisure
Governor of Michigan4.37×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shabbat audience
TraitClusterScore
PatriotismCONSERVATISM2.12
TravellingTHRILL1.62
SustainabilityBALANCE1.57
Luxury OrientationPREMIUM1.49
SpiritualityBALANCE1.48
Career OrientationPOWER1.36

Worldwide distribution

Worldwide audience distribution share by country for Shabbat
CountryShare
Israel38.1%
United States33.3%
United Kingdom3.8%

See Shabbat audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Shabbat have in United States?

Shabbat has an estimated audience of 1,280,155 people in United States, concentrated in California and New York.

What is the gender split and age of Shabbat fans?

59.7% of Shabbat fans are female, 40.3% are male, with an average age of 46.6 years.

Which brands do Shabbat fans like most?

Shabbat fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (17.5×), and Google Home (11.57×) over the country average.

Where do Shabbat fans live in United States?

Shabbat fans in United States are most concentrated in California (reach 166,270), New York (reach 122,025), and Florida (reach 109,901). These three regions account for the largest share of the active audience.

What other brands do Shabbat fans also like?

Beyond Shabbat itself, the audience over-indexes on Mathcore (17.5×), Google Home (11.57×), Urban Outfitters (2.02×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shabbat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.