Shake It Up (TV series) Audience in United States

Shake It Up (TV series) logo

Shake It Up (TV series) has an estimated audience of 513,519 people in United States. 74.0% are female, 26.0% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Huddle (software), Ilya Kovalchuk, Combat sport, Product design, UK garage.

The average Shake It Up (TV series) fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Huddle (software), Ilya Kovalchuk, Combat sport, with strongest over-indexing on Huddle (software) (99.78× the country average). Demographically, the Shake It Up (TV series) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Shake It Up (TV series) fans

Demographic split for Shake It Up (TV series) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age29.2
Estimated audience size513,519

Audience persona

The typical Shake It Up (TV series) fan in United States is more female, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Huddle (software).

Top regions in United States

Top regions ranked by reach for Shake It Up (TV series) in United States
RegionReachAffinity
California65,7731.16×
Texas56,1751.27×
Florida38,1811.1×
New York32,9641.15×
Georgia19,8631.26×
Illinois19,6901.15×
North Carolina17,2891.12×
Pennsylvania16,9360.98×
Ohio16,1041.02×
Michigan13,8731.03×
New Jersey13,5641.04×
Virginia12,4230.99×
Arizona10,7501.03×
Tennessee10,3711.01×
Maryland9,9451.13×
Massachusetts9,9250.98×
Washington9,5300.93×
Indiana9,3501×
Missouri8,7831.06×
South Carolina8,2511.07×
Louisiana8,1321.23×
Alabama8,0851.13×
Colorado7,8560.97×
Oklahoma7,0321.23×
Kentucky6,9431.08×
Wisconsin6,9180.9×
Minnesota6,6520.9×
Oregon5,5520.94×
Connecticut5,4941.07×
Nevada5,1371.03×
Utah4,9161.07×
Mississippi4,8401.14×
Arkansas4,5651.08×
Iowa3,9860.94×
Kansas3,9180.97×
New Mexico3,1721.23×
Nebraska2,4470.95×
Idaho2,3530.91×
West Virginia2,0920.87×
Hawaii2,0690.94×
New Hampshire1,5870.78×
Rhode Island1,5670.96×
Maine1,3820.75×
Washington, District of Columbia1,3480.87×
Delaware1,2900.91×
Montana1,0710.75×
Alaska9390.85×
North Dakota8960.85×
South Dakota8830.74×
Vermont6170.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shake It Up (TV series) audience
BrandAffinityCategory
Huddle (software)99.78×Technology & Electronics
Ilya Kovalchuk94.43×Sports
Combat sport3.56×Sports
Product design3.96×Business & Career
UK garage9.96×Music & Radio
Pro-Ject4.91×Music & Radio
Home equity2.26×Home & Garden
Tezz6.74×Movies & TV
Joshua Jackson3.86×Movies & TV
Insulin index11.32×Health
Isometric exercise6.25×Sports
JDSU2.11×Business & Career
Kansas1.73×Travel & Leisure
Buckhannon, West Virginia16.16×Travel & Leisure
Google Photos1.54×Technology & Electronics
Nuts (film)3.59×Movies & TV
Stamp collecting2.91×Home & Garden
Bridget Jones: The Edge of Reason12.64×Movies & TV
Joe Lynn Turner19.41×Music & Radio
Ludo (board game)6.15×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shake It Up (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
Risk AppetiteTHRILL1.9
TraditionCONSERVATISM1.45
ExtroversionTHRILL1.42
Social Media UsageJOY1.19
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Shake It Up (TV series)
CountryShare
United States39.0%
Japan6.3%
Brazil5.6%

See Shake It Up (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Shake It Up (TV series) have in United States?

Shake It Up (TV series) has an estimated audience of 513,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Shake It Up (TV series) fans?

74.0% of Shake It Up (TV series) fans are female, 26.0% are male, with an average age of 29.2 years.

Which brands do Shake It Up (TV series) fans like most?

Shake It Up (TV series) fans show strongest brand affinity for Huddle (software) (99.78×), Ilya Kovalchuk (94.43×), and Combat sport (3.56×) over the country average.

Where do Shake It Up (TV series) fans live in United States?

Shake It Up (TV series) fans in United States are most concentrated in California (reach 65,773), Texas (reach 56,175), and Florida (reach 38,181). These three regions account for the largest share of the active audience.

What other brands do Shake It Up (TV series) fans also like?

Beyond Shake It Up (TV series) itself, the audience over-indexes on Ilya Kovalchuk (94.43×), Combat sport (3.56×), Product design (3.96×), and UK garage (9.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shake It Up (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.