Rascasse Audience Intelligence

Shake It Up (TV series) Audience in United States

A data profile of the people who buy, follow and care about Shake It Up (TV series) in United States — modelled from more than twelve digital signal sources. Shake It Up (TV series) has an estimated audience of 532,524 people in United States.

#3078among Movie / TV Show / Series in United States#6578in Movies & TV

The average Shake It Up (TV series) fan in United States is 29.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Cameron Boyce, Debby Ryan, Ross Lynch, with strongest over-indexing on Cameron Boyce (288.89× the country average).

Demographically, the Shake It Up (TV series) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Tradition, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shake It Up (TV series) fan in United States is more female, around 29.2 years old, with strong Tradition tendencies and a notable affinity for Cameron Boyce.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shake It Up (TV series) profile in United States.

Audience size
533K
in United States
Gender
74.0%♀
26.0% male
Age
29.2
average years
Country rank
#35308
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shake It Up (TV series) viewers

74.0% are female, 26.0% are male, average age 29.2.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Shake It Up (TV series) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age29.2
Estimated audience size532,524
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the Shake It Up (TV series) audience in United States
Age bracketShare%
16-1950%
20-2919%
30-3915%
40-4911%
50+5%
Fig. 04

Worldwide distribution

37.3%

of the worldwide Shake It Up (TV series) audience comes from United States.

Worldwide audience distribution share by country for Shake It Up (TV series)
CountryShare
United States37.3%
Japan5.8%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shake It Up (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Shake It Up (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~3K1.29×
02Georgia~20K1.22×
03Louisiana~8K1.21×
04Oklahoma~7K1.20×
05Texas~50K1.19×
06Mississippi~5K1.19×
07Alabama~8K1.15×
08Utah~5K1.12×
09Kentucky~7K1.11×
10California~60K1.10×
11Illinois~20K1.10×
12Maryland~10K1.10×
13Arkansas~5K1.09×
14New York~30K1.07×
15South Carolina~8K1.07×
16Connecticut~5K1.07×
17Florida~40K1.06×
18North Carolina~20K1.06×
19Nevada~5K1.03×
20Missouri~8K1.02×
21New Jersey~10K1.01×
22Ohio~20K1.00×
23Michigan~10K1.00×
24Arizona~10K1.00×
25Tennessee~10K1.00×
26Rhode Island~2K1.00×
27Kansas~4K0.99×
28Delaware~1K0.99×
29Pennsylvania~20K0.98×
30Virginia~10K0.98×
31Nebraska~3K0.98×
32Indiana~9K0.97×
33Idaho~2K0.97×
34Massachusetts~10K0.96×
35Colorado~8K0.96×
36West Virginia~2K0.96×
37North Dakota~1K0.95×
38Hawaii~2K0.94×
39Iowa~4K0.92×
40Alaska~1K0.92×
41Oregon~5K0.91×
42Wisconsin~7K0.89×
43Washington~9K0.88×
44Minnesota~6K0.88×
45Washington, District of Columbia~1K0.88×
46South Dakota~1K0.88×
47New Hampshire~2K0.84×
48Montana~1K0.83×
49Vermont<1K0.81×
50Maine~1K0.79×
Fig. 06

Affinity by region

Affinity by region — Shake It Up (TV series), United States
0.79×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shake It Up (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shake It Up (TV series) audience
#·InterestCategoryAffinity×
01Cameron BoyceMovies & TV288.89×
02Ross LynchMovies & TV243.70×
03Debby RyanMovies & TV214.81×
04Zoey 101Movies & TV168.68×
05Dove CameronMovies & TV124.45×
06Skai JacksonMovies & TV100.38×
07VictoriousMovies & TV100.16×
08Wizards of Waverly PlaceMovies & TV62.09×
09Raven-SymonéMovies & TV55.47×
10Olivia HoltMovies & TV53.71×
11ICarlyMovies & TV48.78×
12HariboFood & Beverages31.02×
13Sabrina CarpenterMusic & Radio30.90×
14America's Next Top ModelMovies & TV26.63×
15Clueless (film)Movies & TV22.54×
16Dancing with the StarsMovies & TV14.24×
17Rick and MortyMovies & TV12.47×
18ZendayaMovies & TV11.98×
19ClothingFashion & Accessoires3.27×
20Consumer electronicsTechnology & Electronics3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shake It Up (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shake It Up (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.91×
IndulgenceJOY1.63×
PatriotismCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shake It Up (TV series) audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.76×
SustainabilityBALANCE0.80×
Luxury OrientationPREMIUM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shake It Up (TV series) have in United States?

Shake It Up (TV series) has an estimated audience of 532,524 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shake It Up (TV series) viewers?

74.0% of Shake It Up (TV series) fans are female, 26.0% are male, with an average age of 29.2 years.

03

Which brands do Shake It Up (TV series) fans like most?

Shake It Up (TV series) fans show strongest brand affinity for Cameron Boyce (288.89×), Debby Ryan (214.81×), and Ross Lynch (243.7×) over the country average.

04

Where do Shake It Up (TV series) fans live in United States?

Shake It Up (TV series) fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Shake It Up (TV series) fans also like?

Beyond Shake It Up (TV series) itself, the audience over-indexes on Debby Ryan (214.81×), Ross Lynch (243.7×), Dove Cameron (124.45×), and Zoey 101 (168.68×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Shake It Up (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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