Shake It Up (TV series) Audience in United States

Shake It Up (TV series) has an estimated audience of 513,519 people in United States. 74.0% are female, 26.0% are male, average age 29.2. Top regions: California, Texas, Florida. Top brand affinities: Cameron Boyce, Victorious, Sabrina Carpenter, Debby Ryan, Ross Lynch.

The average Shake It Up (TV series) fan in United States is 29.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Cameron Boyce, Victorious, Sabrina Carpenter, with strongest over-indexing on Cameron Boyce (99.78× the country average). Demographically, the Shake It Up (TV series) audience skews more female with an average age of 29.2, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Shake It Up (TV series) fans

Demographic split for Shake It Up (TV series) audience in United States
MetricValue
Female74.0%
Male26.0%
Average age29.2
Estimated audience size513,519

Audience persona

The typical Shake It Up (TV series) fan in United States is more female, around 29.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Cameron Boyce.

Top regions in United States

Top regions ranked by reach for Shake It Up (TV series) in United States
RegionReachAffinity
California65,7731.16×
Texas56,1751.27×
Florida38,1811.1×
New York32,9641.15×
Georgia19,8631.26×
Illinois19,6901.15×
North Carolina17,2891.12×
Pennsylvania16,9360.98×
Ohio16,1041.02×
Michigan13,8731.03×
New Jersey13,5641.04×
Virginia12,4230.99×
Arizona10,7501.03×
Tennessee10,3711.01×
Maryland9,9451.13×
Massachusetts9,9250.98×
Washington9,5300.93×
Indiana9,3501×
Missouri8,7831.06×
South Carolina8,2511.07×
Louisiana8,1321.23×
Alabama8,0851.13×
Colorado7,8560.97×
Oklahoma7,0321.23×
Kentucky6,9431.08×
Wisconsin6,9180.9×
Minnesota6,6520.9×
Oregon5,5520.94×
Connecticut5,4941.07×
Nevada5,1371.03×
Utah4,9161.07×
Mississippi4,8401.14×
Arkansas4,5651.08×
Iowa3,9860.94×
Kansas3,9180.97×
New Mexico3,1721.23×
Nebraska2,4470.95×
Idaho2,3530.91×
West Virginia2,0920.87×
Hawaii2,0690.94×
New Hampshire1,5870.78×
Rhode Island1,5670.96×
Maine1,3820.75×
Washington, District of Columbia1,3480.87×
Delaware1,2900.91×
Montana1,0710.75×
Alaska9390.85×
North Dakota8960.85×
South Dakota8830.74×
Vermont6170.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shake It Up (TV series) audience
BrandAffinityCategory
Cameron Boyce99.78×Movies & TV
Victorious115.17×Movies & TV
Sabrina Carpenter37.44×Music & Radio
Debby Ryan94.45×Movies & TV
Ross Lynch94.43×Movies & TV
Dove Cameron47.05×Movies & TV
Olivia Holt61.86×Movies & TV
Skai Jackson49.12×Movies & TV
Zoey 10171.22×Movies & TV
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Smosh56.39×Movies & TV
Zendaya13.85×Movies & TV
Microblogging12.67×Technology & Electronics
Horoscope13.08×Health
Singer-songwriter5.51×Music & Radio
Josh Hutcherson19.41×Movies & TV
Clueless (film)21.6×Movies & TV
Dance Moms21.39×Movies & TV
Wizards of Waverly Place28.71×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shake It Up (TV series) audience
TraitClusterScore
Luxury OrientationPREMIUM2.06
Risk AppetiteTHRILL1.9
TraditionCONSERVATISM1.45
ExtroversionTHRILL1.42
Social Media UsageJOY1.19
Healthy LifestyleBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Shake It Up (TV series)
CountryShare
United States39.0%
Japan6.3%
Brazil5.6%

See Shake It Up (TV series) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Shake It Up (TV series) have in United States?

Shake It Up (TV series) has an estimated audience of 513,519 people in United States, concentrated in California and Texas.

What is the gender split and age of Shake It Up (TV series) fans?

74.0% of Shake It Up (TV series) fans are female, 26.0% are male, with an average age of 29.2 years.

Which brands do Shake It Up (TV series) fans like most?

Shake It Up (TV series) fans show strongest brand affinity for Cameron Boyce (99.78×), Victorious (115.17×), and Sabrina Carpenter (37.44×) over the country average.

Where do Shake It Up (TV series) fans live in United States?

Shake It Up (TV series) fans in United States are most concentrated in California (reach 65,773), Texas (reach 56,175), and Florida (reach 38,181). These three regions account for the largest share of the active audience.

What other brands do Shake It Up (TV series) fans also like?

Beyond Shake It Up (TV series) itself, the audience over-indexes on Victorious (115.17×), Sabrina Carpenter (37.44×), Debby Ryan (94.45×), and Ross Lynch (94.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shake It Up (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.