Sharpening stone Audience in United States

Sharpening stone logo

Sharpening stone has an estimated audience of 401,650 people in United States. 34.9% are female, 65.1% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: MK, Governor of Michigan, Vocal harmony, Goop, Fairy godmother.

The average Sharpening stone fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include MK, Governor of Michigan, Vocal harmony, with strongest over-indexing on MK (3.31× the country average). Demographically, the Sharpening stone audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sharpening stone fans

Demographic split for Sharpening stone audience in United States
MetricValue
Female34.9%
Male65.1%
Average age43.9
Estimated audience size401,650

Audience persona

The typical Sharpening stone fan in United States is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for Sharpening stone in United States
RegionReachAffinity
California38,5750.87×
Texas28,4200.82×
Florida20,5850.76×
New York16,3300.73×
Pennsylvania13,4150.99×
Illinois11,8700.89×
Ohio11,4130.92×
Michigan11,2571.07×
North Carolina10,5930.88×
Georgia9,7940.79×
Washington8,9821.11×
Virginia8,4280.86×
Tennessee8,2741.03×
Arizona8,0320.98×
Indiana7,7311.05×
Missouri7,3111.13×
New Jersey7,0500.69×
Colorado6,7131.06×
Massachusetts6,4540.82×
Wisconsin6,1301.01×
Oregon5,9291.29×
Alabama5,7981.03×
Minnesota5,7751×
South Carolina5,7180.95×
Kentucky5,5321.1×
Oklahoma5,2581.18×
Louisiana4,8240.93×
Maryland4,6230.67×
Arkansas3,7611.14×
Utah3,6911.03×
Kansas3,5691.13×
Iowa3,5611.08×
Connecticut3,2520.81×
Nevada3,2290.83×
Mississippi3,0410.92×
Idaho2,7961.39×
New Mexico2,5881.28×
Hawaii2,4321.41×
Maine2,0941.46×
Nebraska1,9860.99×
West Virginia1,9201.03×
New Hampshire1,7851.13×
Montana1,5421.38×
Alaska1,1301.31×
North Dakota9051.1×
Rhode Island9010.7×
Vermont8091.15×
Wyoming7571.27×
South Dakota7400.8×
Washington, District of Columbia6200.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sharpening stone audience
BrandAffinityCategory
MK3.31×Music & Radio
Governor of Michigan5.6×Politics & Society
Vocal harmony2.99×Music & Radio
Goop3.51×Internet & Social Media
Fairy godmother4.5×Literature
Monogram2.21×Home & Garden
Historic site2.44×Arts & Culture
Grinch2.1×Movies & TV
JDSU1.59×Business & Career
Hipster4.78×Politics & Society
Wok3.26×Food & Beverages
Cherish (group)5.15×Music & Radio
Wikia1.56×Internet & Social Media
Jesse Plemons1.57×Movies & TV
Hibachi3.54×Food & Beverages
edureka16.13×Business & Career
headspace4.11×Health
Home staging2.16×Home & Garden
Cam Ward1.56×Sports
Mathcore3.26×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sharpening stone audience
TraitClusterScore
Quality AwarenessPREMIUM1.63
Luxury OrientationPREMIUM1.48
DIY MentalityTHRILL1.42
SustainabilityBALANCE1.4
IndulgenceJOY1.33
Career OrientationPOWER1.31

Worldwide distribution

Worldwide audience distribution share by country for Sharpening stone
CountryShare
United States53.3%
United Kingdom7.2%
Canada6.4%

See Sharpening stone audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sharpening stone have in United States?

Sharpening stone has an estimated audience of 401,650 people in United States, concentrated in California and Texas.

What is the gender split and age of Sharpening stone fans?

34.9% of Sharpening stone fans are female, 65.1% are male, with an average age of 43.9 years.

Which brands do Sharpening stone fans like most?

Sharpening stone fans show strongest brand affinity for MK (3.31×), Governor of Michigan (5.6×), and Vocal harmony (2.99×) over the country average.

Where do Sharpening stone fans live in United States?

Sharpening stone fans in United States are most concentrated in California (reach 38,575), Texas (reach 28,420), and Florida (reach 20,585). These three regions account for the largest share of the active audience.

What other brands do Sharpening stone fans also like?

Beyond Sharpening stone itself, the audience over-indexes on Governor of Michigan (5.6×), Vocal harmony (2.99×), Goop (3.51×), and Fairy godmother (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sharpening stone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.