Si Robertson Audience in United States

Si Robertson logo

Si Robertson has an estimated audience of 1,231,493 people in United States. 50.3% are female, 49.7% are male, average age 42.4. Top regions: Texas, Tennessee, North Carolina. Top brand affinities: Goop, headspace, Wok, Israel, Governor of Michigan.

The average Si Robertson fan in United States is 42.4 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, Tennessee, North Carolina. Top brand affinities include Goop, headspace, Wok, with strongest over-indexing on Goop (9.17× the country average). Demographically, the Si Robertson audience skews balanced with an average age of 42.4, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: TV personality

Demographics of Si Robertson fans

Demographic split for Si Robertson audience in United States
MetricValue
Female50.3%
Male49.7%
Average age42.4
Estimated audience size1,231,493

Audience persona

The typical Si Robertson fan in United States is balanced, around 42.4 years old, with strong Patriotism tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Si Robertson in United States
RegionReachAffinity
Texas101,3370.96×
Tennessee61,2832.48×
North Carolina60,4121.63×
Georgia55,7261.47×
Florida49,3210.59×
Ohio47,6591.26×
Kentucky38,0572.46×
Louisiana36,5922.3×
South Carolina33,5011.81×
Mississippi32,0963.16×
Indiana31,2191.39×
Arkansas29,7722.93×
Pennsylvania29,6230.71×
Missouri29,4911.49×
Virginia29,1660.97×
Oklahoma28,5982.09×
California28,5130.21×
Michigan26,5530.82×
Illinois25,7920.63×
Alabama25,1451.46×
New York17,5510.26×
West Virginia16,9112.95×
Wisconsin14,0530.76×
Kansas11,8111.22×
Minnesota11,4260.65×
Iowa11,0511.09×
Maryland9,9480.47×
Arizona9,6920.39×
Washington9,5200.39×
Colorado9,1570.47×
Utah6,4150.58×
New Jersey6,2430.2×
Oregon5,8580.41×
Nebraska5,6240.91×
Idaho5,5840.9×
Massachusetts5,0030.21×
New Mexico4,2360.69×
Nevada3,3730.28×
Connecticut3,0000.24×
Maine2,9240.66×
South Dakota2,9201.03×
Montana2,9050.85×
North Dakota2,4310.96×
New Hampshire2,1810.45×
Delaware1,8640.55×
Hawaii1,6150.31×
Wyoming1,6060.88×
Alaska1,2280.47×
Vermont1,1200.52×
Washington, District of Columbia8390.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Si Robertson audience
BrandAffinityCategory
Goop9.17×Internet & Social Media
headspace15.73×Health
Wok10.15×Food & Beverages
Israel3.2×Travel & Leisure
Governor of Michigan10.22×Politics & Society
Google Home8.23×Technology & Electronics
Hibachi9.44×Food & Beverages
Jeep Wagoneer6.41×Cars & Mobility
Grace Slick9.54×Music & Radio
Cherish (group)11.32×Music & Radio
Kikar HaShabbat16.72×News
Pillow2.17×Home & Garden
Grinch3.9×Movies & TV
TV Fanatic9.88×Movies & TV
El Paso County, Colorado11.86×Travel & Leisure
Urban Outfitters1.63×Shopping
Vocal harmony3.97×Music & Radio
Fairy godmother5.57×Literature
Cryptic crossword11.15×Technology & Electronics
No Escape (1994 film)7.9×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Si Robertson audience
TraitClusterScore
PatriotismCONSERVATISM1.58
ExtroversionTHRILL1.29
Community OrientationOPEN1.23
TraditionCONSERVATISM1.14
DIY MentalityTHRILL1.13
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Si Robertson
CountryShare
United States92.7%
Canada4.5%
United Kingdom0.9%

See Si Robertson audiences in other countries

More TV personality audiences in United States

Frequently asked questions

How many fans does Si Robertson have in United States?

Si Robertson has an estimated audience of 1,231,493 people in United States, concentrated in Texas and Tennessee.

What is the gender split and age of Si Robertson fans?

50.3% of Si Robertson fans are female, 49.7% are male, with an average age of 42.4 years.

Which brands do Si Robertson fans like most?

Si Robertson fans show strongest brand affinity for Goop (9.17×), headspace (15.73×), and Wok (10.15×) over the country average.

Where do Si Robertson fans live in United States?

Si Robertson fans in United States are most concentrated in Texas (reach 101,337), Tennessee (reach 61,283), and North Carolina (reach 60,412). These three regions account for the largest share of the active audience.

What other brands do Si Robertson fans also like?

Beyond Si Robertson itself, the audience over-indexes on headspace (15.73×), Wok (10.15×), Israel (3.2×), and Governor of Michigan (10.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Si Robertson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.