A data profile of the people who buy, follow and care about Sierra Leone in United States — modelled from more than twelve digital signal sources. Sierra Leone has an estimated audience of 482,961 people in United States.
The average Sierra Leone fan in United States is 43.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Portia de Rossi, RC Strasbourg Alsace, Lindsey Vonn, with strongest over-indexing on Portia de Rossi (87.65× the country average).
Demographically, the Sierra Leone audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Patriotism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sierra Leone fan in United States is more female, around 43.3 years old, with strong Patriotism tendencies and a notable affinity for Portia de Rossi.
The key figures that characterise the Sierra Leone profile in United States.
55.3% are female, 44.7% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 55.3% |
| Male | 44.7% |
| Average age | 43.3 |
| Estimated audience size | 482,961 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 29% |
of the worldwide Sierra Leone audience comes from United States.
| Country | Share |
|---|---|
| United States | 15.4% |
| Sierra Leone | 13.7% |
| United Kingdom | 7.2% |
Where the Sierra Leone audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~4K | 2.56× | |
| 02 | Maryland | ~20K | 2.29× | |
| 03 | Virginia | ~20K | 1.70× | |
| 04 | Delaware | ~2K | 1.37× | |
| 05 | Georgia | ~20K | 1.24× | |
| 06 | Massachusetts | ~10K | 1.24× | |
| 07 | New Jersey | ~10K | 1.21× | |
| 08 | Pennsylvania | ~20K | 1.18× | |
| 09 | New York | ~30K | 1.17× | |
| 10 | Washington | ~10K | 1.17× | |
| 11 | Utah | ~5K | 1.17× | |
| 12 | Minnesota | ~8K | 1.14× | |
| 13 | North Carolina | ~20K | 1.07× | |
| 14 | Ohio | ~20K | 1.05× | |
| 15 | Rhode Island | ~2K | 1.05× | |
| 16 | North Dakota | ~1K | 1.05× | |
| 17 | Kentucky | ~6K | 1.03× | |
| 18 | Connecticut | ~5K | 1.00× | |
| 19 | Vermont | <1K | 1.00× | |
| 20 | Texas | ~40K | 0.96× | |
| 21 | South Carolina | ~7K | 0.96× | |
| 22 | New Hampshire | ~2K | 0.94× | |
| 23 | Maine | ~2K | 0.94× | |
| 24 | Alaska | <1K | 0.94× | |
| 25 | Illinois | ~10K | 0.92× | |
| 26 | Oregon | ~5K | 0.91× | |
| 27 | Idaho | ~2K | 0.88× | |
| 28 | California | ~50K | 0.87× | |
| 29 | Michigan | ~10K | 0.87× | |
| 30 | Indiana | ~8K | 0.87× | |
| 31 | Missouri | ~7K | 0.87× | |
| 32 | Nebraska | ~2K | 0.87× | |
| 33 | Florida | ~30K | 0.86× | |
| 34 | Colorado | ~6K | 0.85× | |
| 35 | Iowa | ~3K | 0.85× | |
| 36 | Tennessee | ~8K | 0.84× | |
| 37 | Louisiana | ~5K | 0.83× | |
| 38 | Arizona | ~8K | 0.82× | |
| 39 | Kansas | ~3K | 0.82× | |
| 40 | Hawaii | ~2K | 0.81× | |
| 41 | South Dakota | <1K | 0.81× | |
| 42 | Montana | ~1K | 0.79× | |
| 43 | Oklahoma | ~4K | 0.78× | |
| 44 | Wisconsin | ~5K | 0.76× | |
| 45 | Mississippi | ~3K | 0.76× | |
| 46 | West Virginia | ~2K | 0.75× | |
| 47 | Alabama | ~5K | 0.74× | |
| 48 | Nevada | ~3K | 0.74× | |
| 49 | Arkansas | ~3K | 0.73× | |
| 50 | New Mexico | ~2K | 0.69× |
The strongest cross-interests of the Sierra Leone audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Portia de Rossi | Movies & TV | 87.65× | ||
| 02 | FC Metz | Sports | 65.00× | ||
| 03 | RC Strasbourg Alsace | Sports | 60.00× | ||
| 04 | Stade Rennais F.C. | Sports | 55.00× | ||
| 05 | Portsmouth F.C. | Sports | 40.93× | ||
| 06 | Samoas® Cookies | Food & Beverages | 39.15× | ||
| 07 | Escape Games | Games | 37.09× | ||
| 08 | South African Airways | Travel & Leisure | 21.81× | ||
| 09 | Stoke City F.C. | Sports | 21.27× | ||
| 10 | Olympique de Marseille | Sports | 15.68× | ||
| 11 | Wizkid (musician) | Music & Radio | 12.40× | ||
| 12 | Johannesburg | Travel & Leisure | 10.73× | ||
| 13 | Wizards of Waverly Place | Movies & TV | 10.32× | ||
| 14 | Lindsey Vonn | Sports | 8.52× | ||
| 15 | Buckingham Palace | Travel & Leisure | 7.78× | ||
| 16 | Monarchy of the United Kingdom | Politics & Society | 7.15× | ||
| 17 | Prince Harry | Politics & Society | 6.23× | ||
| 18 | Robert Redford | Movies & TV | 5.84× | ||
| 19 | Philanthropy | Arts & Culture | 2.62× | ||
| 20 | Google Drive | Technology & Electronics | 2.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 4.85× | |
| Spirituality | BALANCE | 1.99× | |
| Community Orientation | OPEN | 1.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.70× | |
| Extroversion | THRILL | 0.83× | |
| Luxury Orientation | PREMIUM | 0.83× |
Sierra Leone has an estimated audience of 482,961 people in United States, concentrated in California and Texas.
55.3% of Sierra Leone fans are female, 44.7% are male, with an average age of 43.3 years.
Sierra Leone fans show strongest brand affinity for Portia de Rossi (87.65×), RC Strasbourg Alsace (60×), and Lindsey Vonn (8.52×) over the country average.
Sierra Leone fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Sierra Leone itself, the audience over-indexes on RC Strasbourg Alsace (60×), Lindsey Vonn (8.52×), Portsmouth F.C. (40.93×), and Robert Redford (5.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sierra Leone. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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