Sig Hansen Audience in United States

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Sig Hansen has an estimated audience of 373,647 people in United States. 50.0% are female, 50.0% are male, average age 42.8. Top regions: California, Texas, Florida. Top brand affinities: Alaska, Minnesota, Israel, Pillow, Nebraska.

The average Sig Hansen fan in United States is 42.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Alaska, Minnesota, Israel, with strongest over-indexing on Alaska (3.02× the country average). Demographically, the Sig Hansen audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Sig Hansen fans

Demographic split for Sig Hansen audience in United States
MetricValue
Female50.0%
Male50.0%
Average age42.8
Estimated audience size373,647

Audience persona

The typical Sig Hansen fan in United States is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for Alaska.

Top regions in United States

Top regions ranked by reach for Sig Hansen in United States
RegionReachAffinity
California22,4850.55×
Texas20,0990.63×
Florida18,8990.75×
Washington15,2002.03×
New York13,5620.65×
Pennsylvania11,9380.95×
Michigan10,7791.1×
Ohio10,5970.92×
Illinois10,3610.83×
North Carolina9,6640.86×
Wisconsin7,5391.34×
Georgia7,5010.65×
New Jersey7,0690.74×
Tennessee7,0640.94×
Minnesota6,9111.29×
Indiana6,5850.96×
Massachusetts6,4360.87×
Virginia6,4160.7×
Arizona6,2710.82×
Oregon6,0401.41×
Missouri5,6530.94×
South Carolina5,0410.9×
Colorado4,9590.84×
Louisiana4,3360.9×
Kentucky4,2890.92×
Alabama4,1900.8×
Oklahoma4,0750.98×
Maryland4,0660.63×
Iowa3,3441.09×
Connecticut3,3050.88×
Idaho2,7571.47×
Arkansas2,7150.88×
Nevada2,6810.74×
Kansas2,6690.91×
Utah2,5100.75×
Mississippi2,4730.8×
Maine2,3431.75×
Alaska2,1532.69×
New Hampshire2,0161.37×
Nebraska1,8180.97×
West Virginia1,8111.04×
Montana1,6921.63×
New Mexico1,1440.61×
Hawaii1,1380.71×
North Dakota1,0951.43×
South Dakota1,0591.23×
Rhode Island1,0270.86×
Delaware8650.84×
Wyoming6541.18×
Vermont6030.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sig Hansen audience
BrandAffinityCategory
Alaska3.02×Travel & Leisure
Minnesota1.96×Travel & Leisure
Israel2.35×Travel & Leisure
Pillow2.15×Home & Garden
Nebraska2.26×Travel & Leisure
Goop4.05×Internet & Social Media
Governor of Michigan5.24×Politics & Society
Grinch2.75×Movies & TV
Sinaloa2.47×Travel & Leisure
Wok3.92×Food & Beverages
Fairy godmother4.44×Literature
Sailor2.75×Travel & Leisure
Google Analytics2.63×Internet & Social Media
Google Home3.43×Technology & Electronics
headspace4.82×Health
Hibachi4×Food & Beverages
Elsword8.23×Games
Cherish (group)5.06×Music & Radio
Historic site1.94×Arts & Culture
Noodle (Gorillaz)1.61×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sig Hansen audience
TraitClusterScore
Community OrientationOPEN1.27
ExtroversionTHRILL1.25
DIY MentalityTHRILL1.18
Convenience OrientationPREMIUM1.12
PatriotismCONSERVATISM1.1
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for Sig Hansen
CountryShare
United States60.6%
United Kingdom9.5%
Germany8.2%

See Sig Hansen audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Sig Hansen have in United States?

Sig Hansen has an estimated audience of 373,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Sig Hansen fans?

50.0% of Sig Hansen fans are female, 50.0% are male, with an average age of 42.8 years.

Which brands do Sig Hansen fans like most?

Sig Hansen fans show strongest brand affinity for Alaska (3.02×), Minnesota (1.96×), and Israel (2.35×) over the country average.

Where do Sig Hansen fans live in United States?

Sig Hansen fans in United States are most concentrated in California (reach 22,485), Texas (reach 20,099), and Florida (reach 18,899). These three regions account for the largest share of the active audience.

What other brands do Sig Hansen fans also like?

Beyond Sig Hansen itself, the audience over-indexes on Minnesota (1.96×), Israel (2.35×), Pillow (2.15×), and Nebraska (2.26×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sig Hansen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.