Signature Audience in United States
Signature has an estimated audience of 2,801,681 people in United States. 50.6% are female, 49.4% are male, average age 45.8. Top brand affinities: Urban Outfitters, Shiba Inu, Israel, Kendra Scott, Unique Gifts.
Top brand affinities include Urban Outfitters, Shiba Inu, Israel, with strongest over-indexing on Urban Outfitters (2.48× the country average). Demographically, the Signature audience skews balanced with an average age of 45.8, and over-indexes on personality traits such as Patriotism, Sustainability.
Category: Politics & Society · Type: Topic
Demographics of Signature fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 45.8 |
| Estimated audience size | 2,801,681 |
Audience persona
The typical Signature fan in United States is balanced, around 45.8 years old, with strong Patriotism tendencies and a notable affinity for Urban Outfitters.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Urban Outfitters | 2.48× | Shopping |
| Shiba Inu | 6.4× | Pets & Animals |
| Israel | 1.78× | Travel & Leisure |
| Kendra Scott | 2.05× | Fashion & Accessoires |
| Unique Gifts | 1.57× | Shopping |
| REC TEC Grills | 12.1× | Sports |
| Cam Ward | 2.11× | Sports |
| Birthday Gifts | 1.58× | Kids & Family |
| Eden Lake | 4.04× | Movies & TV |
| On the Border Mexican Grill & Cantina | 3.35× | Food & Beverages |
| Final Fantasy VII (Famicom) | 6.83× | Games |
| UK garage | 2.54× | Music & Radio |
| Urban horticulture | 1.67× | Home & Garden |
| Hudson, New York | 5.85× | Travel & Leisure |
| KiwiCo | 3.19× | Kids & Family |
| Scratching post | 4.1× | Pets & Animals |
| Khulna University | 12.1× | Business & Career |
| Home staging | 2.19× | Home & Garden |
| Jeep Wagoneer | 2.35× | Cars & Mobility |
| Steampunk | 2.01× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.2 |
| Sustainability | BALANCE | 1.52 |
| Need for Security | CONSERVATISM | 1.41 |
| Quality Awareness | PREMIUM | 1.36 |
| Family Orientation | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.6% |
| India | 8.1% |
| United Kingdom | 3.5% |
See Signature audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Signature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.