Significant other Audience in United States

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Significant other has an estimated audience of 4,117,700 people in United States. 66.2% are female, 33.8% are male, average age 38.5. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, Google Home, Israel.

The average Significant other fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Mathcore, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Significant other audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Record label

Demographics of Significant other fans

Demographic split for Significant other audience in United States
MetricValue
Female66.2%
Male33.8%
Average age38.5
Estimated audience size4,117,700

Audience persona

The typical Significant other fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Significant other in United States
RegionReachAffinity
California470,3051.04×
Texas371,9591.05×
New York252,5881.1×
Florida252,1150.9×
Illinois143,7591.05×
Georgia138,1491.09×
North Carolina136,9181.11×
Pennsylvania133,9260.97×
Ohio129,3091.02×
Michigan102,0450.95×
Washington96,4601.17×
Virginia95,5950.95×
New Jersey94,0340.9×
Tennessee90,2801.09×
Arizona81,4570.97×
Massachusetts76,4440.94×
Indiana74,6400.99×
Missouri73,6791.11×
Alabama70,6141.23×
South Carolina68,0071.1×
Maryland65,8980.93×
Colorado64,9961×
Louisiana62,8391.18×
Minnesota61,4291.04×
Wisconsin61,2270.99×
Oregon60,7681.29×
Kentucky53,5051.04×
Oklahoma50,7031.11×
Arkansas39,5251.17×
Connecticut39,1090.95×
Nevada38,8380.98×
Mississippi38,8331.14×
Kansas31,8110.98×
Utah31,1370.84×
Iowa31,0020.91×
Idaho20,9771.02×
New Mexico19,5550.95×
Nebraska18,9190.92×
West Virginia18,6850.97×
Hawaii16,5640.94×
New Hampshire14,5660.9×
Maine14,3480.97×
Washington, District of Columbia13,0531.05×
Rhode Island11,4410.87×
Montana11,1550.98×
Delaware9,5280.84×
Alaska9,2321.05×
South Dakota8,0220.84×
North Dakota6,8920.81×
Vermont5,8780.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Significant other audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.34×Movies & TV
Mathcore18.06×Music & Radio
Google Home11.65×Technology & Electronics
Israel2.57×Travel & Leisure
The Historian16.48×Literature
Historic site4.43×Arts & Culture
Jingoism1.63×Politics & Society
Eurail16.57×Cars & Mobility
Grace Slick6.34×Music & Radio
Goop3.44×Internet & Social Media
Parral, Chihuahua9.05×Travel & Leisure
Chromebook3.27×Technology & Electronics
Home staging3.02×Home & Garden
Grinch2.29×Movies & TV
Wok3.73×Food & Beverages
Governor of Michigan4.15×Politics & Society
Vocal harmony2.51×Music & Radio
Scratching post4.75×Pets & Animals
JDSU1.55×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Significant other audience
TraitClusterScore
IndulgenceJOY1.39
Urban LifestyleOPEN1.35
ExtroversionTHRILL1.23
Social Media UsageJOY1.22
Risk AppetiteTHRILL1.17
Quality AwarenessPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Significant other
CountryShare
United States62.7%
United Kingdom8.4%
Japan7.2%

See Significant other audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does Significant other have in United States?

Significant other has an estimated audience of 4,117,700 people in United States, concentrated in California and Texas.

What is the gender split and age of Significant other fans?

66.2% of Significant other fans are female, 33.8% are male, with an average age of 38.5 years.

Which brands do Significant other fans like most?

Significant other fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.34×), and Mathcore (18.06×) over the country average.

Where do Significant other fans live in United States?

Significant other fans in United States are most concentrated in California (reach 470,305), Texas (reach 371,959), and New York (reach 252,588). These three regions account for the largest share of the active audience.

What other brands do Significant other fans also like?

Beyond Significant other itself, the audience over-indexes on Lulu 黃路梓茵 (6.34×), Mathcore (18.06×), Google Home (11.65×), and Israel (2.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Significant other. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.