Simplehuman Audience in United States

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Simplehuman has an estimated audience of 352,958 people in United States. 78.2% are female, 21.8% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, Natural rubber, Israel.

The average Simplehuman fan in United States is 40.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Regional styles of Mexican music, Lulu 黃路梓茵, Mothercare, with strongest over-indexing on Regional styles of Mexican music (5.47× the country average). Demographically, the Simplehuman audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Simplehuman fans

Demographic split for Simplehuman audience in United States
MetricValue
Female78.2%
Male21.8%
Average age40.0
Estimated audience size352,958

Audience persona

The typical Simplehuman fan in United States is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Simplehuman in United States
RegionReachAffinity
California80,7782.08×
New York40,4982.05×
Texas36,3511.2×
Florida31,2971.31×
New Jersey15,0221.67×
Illinois14,2901.22×
Pennsylvania12,3461.04×
Georgia11,6291.07×
North Carolina11,1121.05×
Washington11,0211.56×
Massachusetts10,8051.55×
Virginia10,7961.26×
Ohio9,3520.86×
Michigan8,1250.88×
Maryland7,8811.3×
Arizona7,1941×
Tennessee6,6710.94×
Colorado6,3441.14×
Minnesota5,1081.01×
Indiana4,8500.75×
South Carolina4,7940.9×
Oregon4,7681.18×
Connecticut4,7241.33×
Missouri4,3500.76×
Wisconsin4,2650.8×
Nevada3,9931.17×
Alabama3,6960.75×
Louisiana3,4130.75×
Kentucky3,0700.69×
Oklahoma2,6200.67×
Utah2,4290.77×
Iowa2,1360.73×
Arkansas1,9020.65×
Kansas1,8620.67×
Washington, District of Columbia1,7581.66×
New Hampshire1,7051.23×
Mississippi1,6450.57×
Hawaii1,5211×
New Mexico1,4100.8×
Idaho1,3140.74×
Maine1,3031.03×
Nebraska1,2870.73×
Rhode Island1,1661.04×
Delaware9911.02×
West Virginia9160.56×
Montana7030.72×
Vermont6331.02×
South Dakota4350.53×
North Dakota4060.56×
Alaska3760.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Simplehuman audience
BrandAffinityCategory
Regional styles of Mexican music5.47×Music & Radio
Lulu 黃路梓茵4.37×Movies & TV
Mothercare4.28×Kids & Family
Natural rubber2.31×Cars & Mobility
Israel2.15×Travel & Leisure
Bank account2.5×Business & Career
Elsword14.8×Games
Fairy godmother4.88×Literature
Soldering iron2.01×Home & Garden
JDSU1.83×Business & Career
Governor of Michigan4.39×Politics & Society
Historic site2.52×Arts & Culture
Cachorro3.11×Pets & Animals
Kendra Scott1.61×Fashion & Accessoires
Goop2.68×Internet & Social Media
Jeep Wagoneer2.81×Cars & Mobility
Vocal harmony2.06×Music & Radio
Home staging2.33×Home & Garden
Hibachi3.27×Food & Beverages
Cherish (group)4.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Simplehuman audience
TraitClusterScore
Design AffinityPREMIUM2.84
Quality AwarenessPREMIUM2.55
DIY MentalityTHRILL2.15
Luxury OrientationPREMIUM2.11
SustainabilityBALANCE1.73
Early Adopter MentalityPOWER1.69

Worldwide distribution

Worldwide audience distribution share by country for Simplehuman
CountryShare
United States78.6%
Germany5.7%
Japan4.8%

See Simplehuman audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Simplehuman have in United States?

Simplehuman has an estimated audience of 352,958 people in United States, concentrated in California and New York.

What is the gender split and age of Simplehuman fans?

78.2% of Simplehuman fans are female, 21.8% are male, with an average age of 40.0 years.

Which brands do Simplehuman fans like most?

Simplehuman fans show strongest brand affinity for Regional styles of Mexican music (5.47×), Lulu 黃路梓茵 (4.37×), and Mothercare (4.28×) over the country average.

Where do Simplehuman fans live in United States?

Simplehuman fans in United States are most concentrated in California (reach 80,778), New York (reach 40,498), and Texas (reach 36,351). These three regions account for the largest share of the active audience.

What other brands do Simplehuman fans also like?

Beyond Simplehuman itself, the audience over-indexes on Lulu 黃路梓茵 (4.37×), Mothercare (4.28×), Natural rubber (2.31×), and Israel (2.15×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Simplehuman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.