Rascasse Audience Intelligence

Sinister (film) Audience in United States

A data profile of the people who buy, follow and care about Sinister (film) in United States — modelled from more than twelve digital signal sources. Sinister (film) has an estimated audience of 1,436,904 people in United States.

#18among Horror in United States#1242among Movie / TV Show / Series in United States#3059in Movies & TV

The average Sinister (film) fan in United States is 34.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Strangers (2008 film), Creepypasta, Pan's Labyrinth, with strongest over-indexing on The Strangers (2008 film) (67.19× the country average).

Demographically, the Sinister (film) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Convenience Orientation, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sinister (film) fan in United States is balanced, around 34.9 years old, with strong Convenience Orientation tendencies and a notable affinity for The Strangers (2008 film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sinister (film) profile in United States.

Audience size
1.4M
in United States
Gender
49.7%♀
50.3% male
Age
34.9
average years
Country rank
#18339
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+155%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sinister (film) viewers

49.7% are female, 50.3% are male, average age 34.9.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Sinister (film) audience in United States
MetricValue
Female49.7%
Male50.3%
Average age34.9
Estimated audience size1,436,904
Fig. 03

Age distribution

Ø 34.9
average years
Age distribution of the Sinister (film) audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3919%
40-4916%
50+13%
Fig. 04

Worldwide distribution

32.4%

of the worldwide Sinister (film) audience comes from United States.

Worldwide audience distribution share by country for Sinister (film)
CountryShare
United States32.4%
United Kingdom4.4%
China4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sinister (film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Sinister (film) fans by region: top regions in United States
#RegionReachAffinity×
01Texas~100K1.18×
02California~200K1.16×
03Kentucky~20K1.16×
04Utah~10K1.16×
05Indiana~30K1.12×
06West Virginia~7K1.12×
07Oklahoma~20K1.11×
08Arkansas~10K1.11×
09Illinois~40K1.08×
10Missouri~20K1.07×
11Colorado~20K1.06×
12Kansas~10K1.06×
13Pennsylvania~40K1.05×
14Ohio~40K1.05×
15Arizona~30K1.05×
16Tennessee~30K1.05×
17Oregon~20K1.05×
18Nebraska~7K1.04×
19Idaho~7K1.04×
20Nevada~10K1.02×
21New Mexico~6K1.02×
22Montana~4K1.02×
23Alaska~3K1.02×
24North Carolina~40K1.01×
25North Dakota~3K1.01×
26Washington~20K0.99×
27Rhode Island~4K0.99×
28Michigan~30K0.98×
29Massachusetts~20K0.98×
30Iowa~10K0.98×
31Maine~4K0.98×
32Virginia~30K0.96×
33Louisiana~20K0.96×
34Connecticut~10K0.96×
35New Hampshire~5K0.96×
36Vermont~2K0.96×
37Alabama~20K0.95×
38Mississippi~10K0.95×
39Delaware~3K0.95×
40Georgia~40K0.94×
41South Dakota~3K0.94×
42Wisconsin~20K0.93×
43New Jersey~30K0.91×
44South Carolina~20K0.91×
45New York~60K0.90×
46Minnesota~20K0.90×
47Maryland~20K0.88×
48Florida~70K0.87×
49Hawaii~5K0.85×
50Washington, District of Columbia~3K0.77×
Fig. 06

Affinity by region

Affinity by region — Sinister (film), United States
0.77×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sinister (film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sinister (film) audience
#·InterestCategoryAffinity×
01Panic RoomMovies & TV68.28×
02The Strangers (2008 film)Movies & TV67.19×
03Crimson PeakMovies & TV64.49×
04Bates Motel (TV series)Movies & TV62.35×
05SuspiriaMovies & TV59.14×
06Dracula UntoldMovies & TV54.03×
07CreepypastaLiterature49.62×
08Pan's LabyrinthMovies & TV48.68×
0910 Cloverfield LaneMovies & TV38.07×
10The Conjuring 2Movies & TV31.29×
11Jeffrey Dean MorganMovies & TV29.47×
12A Quiet PlaceMovies & TV27.10×
13Freddy vs. JasonMovies & TV26.89×
14The PurgeMovies & TV23.96×
15The Sixth SenseMovies & TV20.04×
1624 (TV series)Movies & TV20.00×
17House of Cards (U.S. TV series)Movies & TV20.00×
18Psychological thrillerLiterature9.91×
19BeetlejuiceMovies & TV4.60×
20Pizza HutFood & Beverages3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sinister (film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sinister (film) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.92×
ExtroversionTHRILL1.68×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sinister (film) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.50×
DIY MentalityTHRILL0.59×
Design AffinityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sinister (film) have in United States?

Sinister (film) has an estimated audience of 1,436,904 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sinister (film) viewers?

49.7% of Sinister (film) fans are female, 50.3% are male, with an average age of 34.9 years.

03

Which brands do Sinister (film) fans like most?

Sinister (film) fans show strongest brand affinity for The Strangers (2008 film) (67.19×), Creepypasta (49.62×), and Pan's Labyrinth (48.68×) over the country average.

04

Where do Sinister (film) fans live in United States?

Sinister (film) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Sinister (film) fans also like?

Beyond Sinister (film) itself, the audience over-indexes on Creepypasta (49.62×), Pan's Labyrinth (48.68×), Bates Motel (TV series) (62.35×), and Crimson Peak (64.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Sinister (film) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sinister (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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