Sinister (film) Audience in United States
Sinister (film) has an estimated audience of 1,252,252 people in United States. 49.7% are female, 50.3% are male, average age 34.9. Top brand affinities: The Strangers (2008 film), Creepypasta, Bates Motel (TV series), Jeffrey Dean Morgan, Crimson Peak.
Top brand affinities include The Strangers (2008 film), Creepypasta, Bates Motel (TV series), with strongest over-indexing on The Strangers (2008 film) (77.7× the country average). Demographically, the Sinister (film) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Sinister (film) fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.9 |
| Estimated audience size | 1,252,252 |
Audience persona
The typical Sinister (film) fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for The Strangers (2008 film).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Strangers (2008 film) | 77.7× | Movies & TV |
| Creepypasta | 53.34× | Literature |
| Bates Motel (TV series) | 59.1× | Movies & TV |
| Jeffrey Dean Morgan | 26.93× | Movies & TV |
| Crimson Peak | 54.1× | Movies & TV |
| Dracula Untold | 48.48× | Movies & TV |
| Suspiria | 56.32× | Movies & TV |
| Panic Room | 71.63× | Movies & TV |
| 10 Cloverfield Lane | 46.64× | Movies & TV |
| A Quiet Place | 27.09× | Movies & TV |
| The Purge | 26.72× | Movies & TV |
| The Conjuring 2 | 30.7× | Movies & TV |
| Red Dead Redemption | 19.44× | Games |
| 24 (TV series) | 20× | Movies & TV |
| Halloween Horror Nights | 12.96× | Movies & TV |
| House of Cards (U.S. TV series) | 20× | Movies & TV |
| Superman | 2.23× | Movies & TV |
| The Blair Witch Project | 26.88× | Movies & TV |
| Action role-playing game | 6.56× | Games |
| Saw (franchise) | 12.56× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.17 |
| Tradition | CONSERVATISM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Mindfulness | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 4.6% |
| China | 4.3% |
See Sinister (film) audiences in other countries
More Horror audiences in United States
- The Conjuring (10,176,397)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sinister (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.