Sinister (film) Audience in United States
Sinister (film) has an estimated audience of 1,252,252 people in United States. 49.7% are female, 50.3% are male, average age 34.9. Top brand affinities: Dog breed, The Nice Guys, Home construction, Grace Slick, Winemaking.
Top brand affinities include Dog breed, The Nice Guys, Home construction, with strongest over-indexing on Dog breed (2.91× the country average). Demographically, the Sinister (film) audience skews balanced with an average age of 34.9, and over-indexes on personality traits such as Extroversion, Tradition.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Horror
Demographics of Sinister (film) fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 34.9 |
| Estimated audience size | 1,252,252 |
Audience persona
The typical Sinister (film) fan in United States is balanced, around 34.9 years old, with strong Extroversion tendencies and a notable affinity for Dog breed.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 2.91× | Pets & Animals |
| The Nice Guys | 15.29× | Movies & TV |
| Home construction | 2.44× | Home & Garden |
| Grace Slick | 12.43× | Music & Radio |
| Winemaking | 5.55× | Food & Beverages |
| Google Photos | 2.92× | Technology & Electronics |
| Poble Espanyol | 54.1× | Travel & Leisure |
| Nationality | 2.36× | Politics & Society |
| 3D printing | 2.71× | Technology & Electronics |
| Combat sport | 1.53× | Sports |
| Elsword | 15× | Games |
| Autlán | 24.52× | Travel & Leisure |
| Captain America (1990 film) | 3.69× | Movies & TV |
| Personalised Gifts | 3.27× | Home & Garden |
| Home staging | 3.82× | Home & Garden |
| Racing | 1.77× | Cars & Mobility |
| Throne of Glass | 4.48× | Literature |
| Bank account | 1.51× | Business & Career |
| Magazine (band) | 3.89× | Music & Radio |
| Panama | 2.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 2.17 |
| Tradition | CONSERVATISM | 1.64 |
| LGBTQ+ Identity | OPEN | 1.56 |
| Mindfulness | BALANCE | 1.47 |
| Early Adopter Mentality | POWER | 1.27 |
| Urban Lifestyle | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| United Kingdom | 4.6% |
| China | 4.3% |
See Sinister (film) audiences in other countries
More Horror audiences in United States
- The Conjuring (11,040,903)
- Scream (1996 film) (7,039,945)
- 28 Weeks Later (4,243,581)
- Friday the 13th (franchise) (3,945,959)
- Saw (2004 film) (3,941,794)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sinister (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.