Skyscraper Audience in United States

Skyscraper logo

Skyscraper has an estimated audience of 2,130,447 people in United States. 52.5% are female, 47.5% are male, average age 42.7. Top regions: California, Texas, Florida. Top brand affinities: Natural rubber, Janitor, Product design, Israel, Goop.

The average Skyscraper fan in United States is 42.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Natural rubber, Janitor, Product design, with strongest over-indexing on Natural rubber (4.9× the country average). Demographically, the Skyscraper audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Design Affinity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Skyscraper fans

Demographic split for Skyscraper audience in United States
MetricValue
Female52.5%
Male47.5%
Average age42.7
Estimated audience size2,130,447

Audience persona

The typical Skyscraper fan in United States is balanced, around 42.7 years old, with strong Design Affinity tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Skyscraper in United States
RegionReachAffinity
California283,6161.21×
Texas232,4571.27×
Florida163,4011.13×
New York150,8751.27×
Illinois84,2261.19×
Georgia76,3491.16×
Pennsylvania75,4001.05×
North Carolina65,0671.02×
New Jersey64,6281.19×
Ohio62,3210.95×
Michigan56,5501.02×
Virginia55,5591.07×
Arizona48,6471.12×
Washington48,5551.14×
Massachusetts42,2551.01×
Tennessee39,4010.92×
Indiana39,0081×
Maryland37,2701.02×
Missouri36,2211.05×
South Carolina31,9671×
Colorado31,0730.93×
Minnesota30,9341.01×
Wisconsin30,2000.94×
Alabama29,6941×
Louisiana28,1511.02×
Kentucky26,2040.98×
Oklahoma24,9981.06×
Oregon24,3861×
Utah22,5201.18×
Nevada21,6331.05×
Connecticut21,3951×
Mississippi18,3881.05×
Iowa18,0591.03×
Arkansas17,5841×
Kansas17,0871.02×
Idaho10,5360.99×
Nebraska10,4280.98×
New Mexico9,6490.9×
Hawaii9,6101.05×
West Virginia8,6370.87×
New Hampshire6,9050.82×
Washington, District of Columbia6,1510.96×
Maine6,0740.8×
Rhode Island5,8210.86×
Montana5,0470.85×
Delaware4,6620.79×
South Dakota4,1230.84×
Alaska4,0520.89×
North Dakota3,8260.87×
Wyoming2,5550.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Skyscraper audience
BrandAffinityCategory
Natural rubber4.9×Cars & Mobility
Janitor14.56×Home & Garden
Product design4.17×Business & Career
Israel3.51×Travel & Leisure
Goop6.29×Internet & Social Media
Governor of Michigan8.51×Politics & Society
Bank account2.77×Business & Career
Home construction1.51×Home & Garden
GEMS Education32.14×Business & Career
Wok6.81×Food & Beverages
Vocal harmony4.64×Music & Radio
Indigenous Australian art14.49×Arts & Culture
Grinch3.91×Movies & TV
headspace8.52×Health
Jeep Wagoneer5.19×Cars & Mobility
Jesse Plemons2.98×Movies & TV
Metro Iztapalapa33.71×Travel & Leisure
Fairy godmother6.03×Literature
Cherish (group)8.73×Music & Radio
Google Home5.04×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Skyscraper audience
TraitClusterScore
Design AffinityPREMIUM2.08
TravellingTHRILL1.72
SustainabilityBALANCE1.64
Urban LifestyleOPEN1.6
Career OrientationPOWER1.53
Sports ActivityPOWER1.49

Worldwide distribution

Worldwide audience distribution share by country for Skyscraper
CountryShare
United States23.7%
United Kingdom5.4%
Taiwan5.1%

See Skyscraper audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Skyscraper have in United States?

Skyscraper has an estimated audience of 2,130,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Skyscraper fans?

52.5% of Skyscraper fans are female, 47.5% are male, with an average age of 42.7 years.

Which brands do Skyscraper fans like most?

Skyscraper fans show strongest brand affinity for Natural rubber (4.9×), Janitor (14.56×), and Product design (4.17×) over the country average.

Where do Skyscraper fans live in United States?

Skyscraper fans in United States are most concentrated in California (reach 283,616), Texas (reach 232,457), and Florida (reach 163,401). These three regions account for the largest share of the active audience.

What other brands do Skyscraper fans also like?

Beyond Skyscraper itself, the audience over-indexes on Janitor (14.56×), Product design (4.17×), Israel (3.51×), and Goop (6.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Skyscraper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.