Sober living environment Audience in United States
Sober living environment has an estimated audience of 617,344 people in United States. 60.7% are female, 39.3% are male, average age 43.0. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Historic site.
Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Sober living environment audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Mindfulness, Family Orientation.
Category: Food & Beverages · Type: Topic
Demographics of Sober living environment fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 43.0 |
| Estimated audience size | 617,344 |
Audience persona
The typical Sober living environment fan in United States is more female, around 43.0 years old, with strong Mindfulness tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 675× | Travel & Leisure |
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.64× | Technology & Electronics |
| The Historian | 16.48× | Literature |
| Historic site | 3.89× | Arts & Culture |
| Alaska | 1.56× | Travel & Leisure |
| Eurail | 16.57× | Cars & Mobility |
| Zoo Tycoon (series) | 15.06× | Games |
| Unique Gifts | 1.78× | Shopping |
| Governor of Michigan | 4.95× | Politics & Society |
| Parral, Chihuahua | 9.05× | Travel & Leisure |
| Goop | 3.18× | Internet & Social Media |
| Racing | 1.56× | Cars & Mobility |
| Kendra Scott | 1.71× | Fashion & Accessoires |
| Birthday Gifts | 1.75× | Kids & Family |
| Layne Staley | 3.34× | Music & Radio |
| Grinch | 2.1× | Movies & TV |
| JDSU | 1.51× | Business & Career |
| Noodle (Gorillaz) | 1.73× | Music & Radio |
| Home Bargains | 5.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.8 |
| Family Orientation | CONSERVATISM | 1.79 |
| Community Orientation | OPEN | 1.57 |
| Career Orientation | POWER | 1.49 |
| Need for Security | CONSERVATISM | 1.47 |
| Quality Awareness | PREMIUM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 67.6% |
| United Kingdom | 11.0% |
| Australia | 6.5% |
See Sober living environment audiences in other countries
- Sober living environment — Germany
- Sober living environment — United Kingdom
- Sober living environment — France
- Sober living environment — Italy
- Sober living environment — Spain
- Sober living environment — Brazil
- Sober living environment — Japan
- Sober living environment — South Korea
- Sober living environment — India
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Sober living environment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.