Rascasse Audience Intelligence

Soccer mom Audience in United States

A data profile of the people who buy, follow and care about Soccer mom in United States — modelled from more than twelve digital signal sources. Soccer mom has an estimated audience of 1,273,414 people in United States.

#7863among Topic in United States#1826in Sports

The average Soccer mom fan in United States is 34.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Kurt Geiger, Christian Pulisic, City car, with strongest over-indexing on Kurt Geiger (20× the country average).

Demographically, the Soccer mom audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Soccer mom fan in United States is more female, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Kurt Geiger.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Soccer mom profile in United States.

Audience size
1.3M
in United States
Gender
56.3%♀
43.7% male
Age
34.7
average years
Country rank
#19995
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Soccer mom fans

56.3% are female, 43.7% are male, average age 34.7.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Soccer mom audience in United States
MetricValue
Female56.3%
Male43.7%
Average age34.7
Estimated audience size1,273,414
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Soccer mom audience in United States
Age bracketShare%
16-1930%
20-2922%
30-3921%
40-4918%
50+10%
Fig. 04

Worldwide distribution

62.5%

of the worldwide Soccer mom audience comes from United States.

Worldwide audience distribution share by country for Soccer mom
CountryShare
United States62.5%
Canada7.2%
Japan5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Soccer mom audience in United States is strongest.

Fig. 05

Top regions by affinity

Soccer mom fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~5K1.43×
02Tennessee~30K1.23×
03Texas~100K1.21×
04Oregon~20K1.19×
05North Dakota~3K1.17×
06Colorado~20K1.14×
07Minnesota~20K1.14×
08Louisiana~20K1.12×
09Georgia~40K1.11×
10Kansas~10K1.10×
11Idaho~7K1.10×
12Washington~30K1.09×
13South Dakota~3K1.09×
14North Carolina~40K1.08×
15Kentucky~20K1.08×
16Alabama~20K1.05×
17Arkansas~10K1.05×
18Indiana~20K1.04×
19Mississippi~10K1.04×
20New Mexico~7K1.04×
21West Virginia~6K1.04×
22Maine~5K1.04×
23Wisconsin~20K1.03×
24Montana~4K1.03×
25Pennsylvania~40K1.02×
26Maryland~20K1.02×
27Oklahoma~10K1.01×
28Iowa~10K1.01×
29Ohio~40K1.00×
30Illinois~40K0.99×
31Michigan~30K0.99×
32Nebraska~6K0.99×
33New Hampshire~5K0.99×
34Vermont~2K0.99×
35Massachusetts~20K0.98×
36Delaware~3K0.98×
37Virginia~30K0.97×
38Missouri~20K0.97×
39South Carolina~20K0.93×
40New York~60K0.90×
41Utah~10K0.90×
42Alaska~2K0.90×
43California~100K0.89×
44Rhode Island~4K0.89×
45Connecticut~10K0.88×
46New Jersey~20K0.76×
47Arizona~20K0.76×
48Florida~60K0.75×
49Hawaii~4K0.73×
50Nevada~8K0.68×
Fig. 06

Affinity by region

Affinity by region — Soccer mom, United States
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Soccer mom audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Soccer mom audience
#·InterestCategoryAffinity×
01UEFA Super CupSports39.39×
02Kurt GeigerFashion & Accessoires20.00×
03Christian PulisicSports20.00×
04RonaldinhoSports20.00×
05FA CupSports20.00×
06Zinedine ZidaneSports20.00×
07Thierry HenrySports20.00×
08Luka ModrićSports20.00×
09Pep GuardiolaSports20.00×
10Kevin De BruyneSports20.00×
11Club LeónSports20.00×
12Wayne RooneySports20.00×
13Copa del ReySports20.00×
14CONCACAF Champions CupSports19.13×
15Jason SudeikisMovies & TV13.99×
16CougarKids & Family13.60×
17City carCars & Mobility13.48×
18British AirwaysTravel & Leisure9.96×
19The ChiveNews7.50×
20National Women's Soccer LeagueSports5.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Soccer mom audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Soccer mom audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.98×
PatriotismCONSERVATISM1.35×
Risk AppetiteTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Soccer mom audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Soccer mom have in United States?

Soccer mom has an estimated audience of 1,273,414 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Soccer mom fans?

56.3% of Soccer mom fans are female, 43.7% are male, with an average age of 34.7 years.

03

Which brands do Soccer mom fans like most?

Soccer mom fans show strongest brand affinity for Kurt Geiger (20×), Christian Pulisic (20×), and City car (13.48×) over the country average.

04

Where do Soccer mom fans live in United States?

Soccer mom fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Soccer mom fans also like?

Beyond Soccer mom itself, the audience over-indexes on Christian Pulisic (20×), City car (13.48×), Ronaldinho (20×), and FA Cup (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Soccer mom audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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