Soccer mom Audience in United States

Soccer mom logo

Soccer mom has an estimated audience of 1,273,414 people in United States. 56.3% are female, 43.7% are male, average age 34.7. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Bully (2011 film), Historic site, Mathcore, Google Home.

The average Soccer mom fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Bully (2011 film), Historic site, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Soccer mom audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Soccer mom fans

Demographic split for Soccer mom audience in United States
MetricValue
Female56.3%
Male43.7%
Average age34.7
Estimated audience size1,273,414

Audience persona

The typical Soccer mom fan in United States is more female, around 34.7 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Soccer mom in United States
RegionReachAffinity
California137,9070.98×
Texas129,7631.19×
New York69,2180.97×
Florida65,8470.76×
Illinois44,9991.06×
Georgia43,5271.11×
North Carolina43,4261.13×
Pennsylvania42,6280.99×
Ohio36,3920.93×
Tennessee34,2711.34×
Michigan33,1120.99×
Virginia30,7390.99×
Washington30,4501.19×
New Jersey25,7730.8×
Massachusetts25,1141×
Indiana23,7201.02×
Maryland23,5131.07×
Minnesota22,8071.25×
Colorado21,7061.08×
Missouri21,0081.02×
Oregon19,5941.34×
Wisconsin18,7920.98×
Arizona18,3960.71×
Louisiana17,2991.05×
Kentucky16,7051.05×
South Carolina16,6190.87×
Alabama15,3700.86×
Oklahoma14,9091.05×
Iowa11,4891.1×
Kansas11,4271.14×
Arkansas11,2731.07×
Utah10,9920.96×
Connecticut10,4480.82×
Mississippi10,1110.96×
Idaho7,7701.22×
Nevada7,4230.6×
New Mexico6,5131.02×
Washington, District of Columbia6,4331.68×
Nebraska5,6350.88×
West Virginia5,3540.9×
Maine4,3630.96×
New Hampshire3,8910.78×
Delaware3,7201.06×
Montana3,7031.05×
Hawaii3,2270.59×
South Dakota3,0551.04×
Rhode Island2,9900.74×
North Dakota2,9191.12×
Vermont2,1340.95×
Alaska1,8250.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soccer mom audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Bully (2011 film)28.31×Movies & TV
Historic site11.23×Arts & Culture
Mathcore17.5×Music & Radio
Google Home11.65×Technology & Electronics
Hebe10.88×Home & Garden
Snow White (Fables)13.14×Literature
La Jolla10.68×Travel & Leisure
Alaska1.93×Travel & Leisure
The Journey (1959 film)20×Movies & TV
The Historian16.48×Literature
Product design1.98×Business & Career
Carnival of Souls20×Movies & TV
Electrolyte3.93×Health
Eurail16.57×Cars & Mobility
JDSU2.24×Business & Career
Gettysburg College20×Business & Career
Nebraska1.81×Travel & Leisure
Sinaloa2.38×Travel & Leisure
Vocal harmony2.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soccer mom audience
TraitClusterScore
Family OrientationCONSERVATISM2.08
Risk AppetiteTHRILL1.61
Luxury OrientationPREMIUM1.47
SustainabilityBALANCE1.35
CreativityOPEN1.3
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Soccer mom
CountryShare
United States62.5%
Canada7.2%
Japan5.1%

See Soccer mom audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Soccer mom have in United States?

Soccer mom has an estimated audience of 1,273,414 people in United States, concentrated in California and Texas.

What is the gender split and age of Soccer mom fans?

56.3% of Soccer mom fans are female, 43.7% are male, with an average age of 34.7 years.

Which brands do Soccer mom fans like most?

Soccer mom fans show strongest brand affinity for Keene, New Hampshire (675×), Bully (2011 film) (28.31×), and Historic site (11.23×) over the country average.

Where do Soccer mom fans live in United States?

Soccer mom fans in United States are most concentrated in California (reach 137,907), Texas (reach 129,763), and New York (reach 69,218). These three regions account for the largest share of the active audience.

What other brands do Soccer mom fans also like?

Beyond Soccer mom itself, the audience over-indexes on Bully (2011 film) (28.31×), Historic site (11.23×), Mathcore (17.5×), and Google Home (11.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soccer mom. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.