Social justice Audience in United States
Social justice has an estimated audience of 6,846,983 people in United States. 61.0% are female, 39.0% are male, average age 40.7. Top regions: California, New York, Texas. Top brand affinities: Elsword, Whataburger, Collectable, Israel, Home equity.
The average Social justice fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Elsword, Whataburger, Collectable, with strongest over-indexing on Elsword (21.88× the country average). Demographically, the Social justice audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Individualism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social justice fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 40.7 |
| Estimated audience size | 6,846,983 |
Audience persona
The typical Social justice fan in United States is more female, around 40.7 years old, with strong Individualism tendencies and a notable affinity for Elsword.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,265,294 | 1.68× |
| New York | 468,032 | 1.22× |
| Texas | 430,272 | 0.73× |
| Florida | 271,938 | 0.59× |
| Illinois | 258,496 | 1.13× |
| Pennsylvania | 230,832 | 1× |
| Michigan | 203,411 | 1.14× |
| Ohio | 200,894 | 0.95× |
| North Carolina | 199,986 | 0.97× |
| Massachusetts | 192,895 | 1.43× |
| Washington | 190,817 | 1.39× |
| New Jersey | 184,898 | 1.06× |
| Georgia | 181,488 | 0.86× |
| Maryland | 167,747 | 1.42× |
| Virginia | 156,280 | 0.94× |
| Arizona | 129,508 | 0.93× |
| Wisconsin | 111,378 | 1.08× |
| Minnesota | 110,158 | 1.12× |
| Indiana | 108,731 | 0.87× |
| Tennessee | 101,708 | 0.74× |
| Colorado | 101,108 | 0.94× |
| Oregon | 100,431 | 1.28× |
| Connecticut | 100,358 | 1.46× |
| Missouri | 99,395 | 0.9× |
| South Carolina | 81,111 | 0.79× |
| Kentucky | 80,566 | 0.94× |
| Louisiana | 75,431 | 0.85× |
| Alabama | 71,941 | 0.75× |
| Iowa | 53,863 | 0.95× |
| Nevada | 52,587 | 0.79× |
| Utah | 50,254 | 0.82× |
| Oklahoma | 47,426 | 0.62× |
| Kansas | 47,192 | 0.87× |
| Mississippi | 46,243 | 0.82× |
| Washington, District of Columbia | 43,710 | 2.12× |
| Arkansas | 39,537 | 0.7× |
| New Mexico | 35,249 | 1.03× |
| Hawaii | 35,196 | 1.2× |
| Rhode Island | 29,460 | 1.35× |
| Nebraska | 29,181 | 0.85× |
| New Hampshire | 29,090 | 1.08× |
| West Virginia | 25,259 | 0.79× |
| Idaho | 24,121 | 0.7× |
| Delaware | 23,111 | 1.22× |
| Maine | 21,454 | 0.87× |
| Vermont | 14,825 | 1.23× |
| North Dakota | 12,959 | 0.92× |
| Montana | 12,235 | 0.64× |
| Alaska | 11,744 | 0.8× |
| South Dakota | 9,859 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Elsword | 21.88× | Games |
| Whataburger | 1.75× | Food & Beverages |
| Collectable | 1.51× | Kids & Family |
| Israel | 1.94× | Travel & Leisure |
| Home equity | 1.75× | Home & Garden |
| Vocal harmony | 4.02× | Music & Radio |
| Grinch | 3.55× | Movies & TV |
| Enfamil | 5.41× | Kids & Family |
| Bank account | 1.97× | Business & Career |
| Historic site | 3.33× | Arts & Culture |
| Goop | 3.61× | Internet & Social Media |
| Monmouth County, New Jersey | 6.45× | Travel & Leisure |
| Jesse Plemons | 2.26× | Movies & TV |
| JDSU | 1.94× | Business & Career |
| Solo climbing | 4.3× | Sports |
| Governor of Michigan | 4.46× | Politics & Society |
| Home staging | 3.14× | Home & Garden |
| Jeep Wagoneer | 3.36× | Cars & Mobility |
| Home Bargains | 6.94× | Shopping |
| Hibachi | 4.58× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.25 |
| LGBTQ+ Identity | OPEN | 2.01 |
| Sustainability | BALANCE | 1.59 |
| Community Orientation | OPEN | 1.55 |
| Early Adopter Mentality | POWER | 1.44 |
| Tradition | CONSERVATISM | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.2% |
| Brazil | 12.0% |
| United Kingdom | 4.0% |
See Social justice audiences in other countries
More Politics & Society audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Social justice have in United States?
Social justice has an estimated audience of 6,846,983 people in United States, concentrated in California and New York.
What is the gender split and age of Social justice fans?
61.0% of Social justice fans are female, 39.0% are male, with an average age of 40.7 years.
Which brands do Social justice fans like most?
Social justice fans show strongest brand affinity for Elsword (21.88×), Whataburger (1.75×), and Collectable (1.51×) over the country average.
Where do Social justice fans live in United States?
Social justice fans in United States are most concentrated in California (reach 1,265,294), New York (reach 468,032), and Texas (reach 430,272). These three regions account for the largest share of the active audience.
What other brands do Social justice fans also like?
Beyond Social justice itself, the audience over-indexes on Whataburger (1.75×), Collectable (1.51×), Israel (1.94×), and Home equity (1.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Social justice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.