Soldering Audience in United States

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Soldering has an estimated audience of 1,645,751 people in United States. 15.7% are female, 84.3% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Vocal harmony, Israel, Wikia, Governor of Michigan, Grinch.

The average Soldering fan in United States is 43.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vocal harmony, Israel, Wikia, with strongest over-indexing on Vocal harmony (21.38× the country average). Demographically, the Soldering audience skews more male with an average age of 43.7, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Soldering fans

Demographic split for Soldering audience in United States
MetricValue
Female15.7%
Male84.3%
Average age43.7
Estimated audience size1,645,751

Audience persona

The typical Soldering fan in United States is more male, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Vocal harmony.

Top regions in United States

Top regions ranked by reach for Soldering in United States
RegionReachAffinity
California235,8861.3×
Texas151,6471.07×
Florida98,0370.88×
New York90,6760.99×
Illinois56,6041.03×
Pennsylvania54,6810.99×
Ohio51,4501.01×
Georgia46,8680.92×
Michigan45,1001.05×
North Carolina43,7250.88×
Washington40,2241.22×
Arizona39,0151.16×
Virginia38,9000.97×
Massachusetts35,6711.1×
New Jersey35,5920.85×
Indiana31,8551.06×
Colorado30,0841.16×
Tennessee28,8140.87×
Maryland25,8030.91×
Minnesota25,6331.09×
Missouri25,3420.96×
Wisconsin25,0381.01×
Oregon21,3961.13×
Alabama21,3160.93×
Oklahoma20,0431.1×
South Carolina19,9280.8×
Kentucky19,1090.93×
Louisiana17,9480.85×
Utah17,3371.18×
Connecticut16,6001.01×
Nevada16,0251.01×
Kansas14,4071.11×
Iowa14,1451.04×
Arkansas12,7650.94×
Mississippi9,7450.72×
New Mexico9,1921.11×
Idaho9,0781.1×
Nebraska8,3461.01×
Hawaii7,5861.07×
West Virginia6,6490.87×
New Hampshire6,6291.02×
Maine5,7770.98×
Montana5,0171.1×
Rhode Island5,0130.96×
Washington, District of Columbia4,2230.85×
Alaska3,8091.08×
South Dakota3,6300.95×
Delaware3,3490.74×
North Dakota3,3120.98×
Vermont3,1801.1×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Soldering audience
BrandAffinityCategory
Vocal harmony21.38×Music & Radio
Israel7.43×Travel & Leisure
Wikia5.61×Internet & Social Media
Governor of Michigan12.2×Politics & Society
Grinch6.58×Movies & TV
3D printing4.08×Technology & Electronics
Wok9.09×Food & Beverages
Minnesota2.26×Travel & Leisure
Goop6.73×Internet & Social Media
Hibachi9.65×Food & Beverages
Hipster11.76×Politics & Society
WESH5.74×Movies & TV
El Paso County, Colorado14.09×Travel & Leisure
La Jolla9.68×Travel & Leisure
Keith Stanfield6.7×Movies & TV
N1 road (South Africa)4.14×Travel & Leisure
Cherish (group)10.87×Music & Radio
Gift registry12.34×Kids & Family
Google Home5.77×Technology & Electronics
No Escape (1994 film)9.62×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Soldering audience
TraitClusterScore
PatriotismCONSERVATISM2.07
DIY MentalityTHRILL2.06
IndividualismJOY1.74
Need for SecurityCONSERVATISM1.73
Early Adopter MentalityPOWER1.53
ExtroversionTHRILL1.46

Worldwide distribution

Worldwide audience distribution share by country for Soldering
CountryShare
United States34.6%
India7.0%
United Kingdom5.7%

See Soldering audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Soldering have in United States?

Soldering has an estimated audience of 1,645,751 people in United States, concentrated in California and Texas.

What is the gender split and age of Soldering fans?

15.7% of Soldering fans are female, 84.3% are male, with an average age of 43.7 years.

Which brands do Soldering fans like most?

Soldering fans show strongest brand affinity for Vocal harmony (21.38×), Israel (7.43×), and Wikia (5.61×) over the country average.

Where do Soldering fans live in United States?

Soldering fans in United States are most concentrated in California (reach 235,886), Texas (reach 151,647), and Florida (reach 98,037). These three regions account for the largest share of the active audience.

What other brands do Soldering fans also like?

Beyond Soldering itself, the audience over-indexes on Israel (7.43×), Wikia (5.61×), Governor of Michigan (12.2×), and Grinch (6.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Soldering. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.