sombr Audience in United States
sombr has an estimated audience of 5,067,414 people in United States. 69.2% are female, 30.8% are male, average age 29.4. Top brand affinities: Home equity, Product design, Combat sport, Dog breed, Progressive rock.
Top brand affinities include Home equity, Product design, Combat sport, with strongest over-indexing on Home equity (4.5× the country average). Demographically, the sombr audience skews more female with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of sombr fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 29.4 |
| Estimated audience size | 5,067,414 |
Audience persona
The typical sombr fan in United States is more female, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Home equity.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 4.5× | Home & Garden |
| Product design | 3.28× | Business & Career |
| Combat sport | 2.65× | Sports |
| Dog breed | 1.92× | Pets & Animals |
| Progressive rock | 2.77× | Music & Radio |
| Bank account | 2.87× | Business & Career |
| Vocal harmony | 4.86× | Music & Radio |
| Natural rubber | 2.16× | Cars & Mobility |
| Grinch | 4.1× | Movies & TV |
| Tezz | 7.19× | Movies & TV |
| Goop | 4.64× | Internet & Social Media |
| UK garage | 4.62× | Music & Radio |
| Japanese domestic market | 3.9× | Politics & Society |
| The Devil's Rejects | 8.2× | Movies & TV |
| Google Photos | 1.98× | Technology & Electronics |
| Home staging | 4.1× | Home & Garden |
| Historic site | 3.25× | Arts & Culture |
| Voter registration | 3.61× | Politics & Society |
| Pro-Ject | 3.01× | Music & Radio |
| Electrolyte | 3.43× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.19 |
| Extroversion | THRILL | 1.43 |
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Mindfulness | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 10.5% |
| Australia | 5.5% |
See sombr audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.