sombr Audience in United States
sombr has an estimated audience of 5,067,414 people in United States. 69.2% are female, 30.8% are male, average age 29.4. Top brand affinities: Stephen Lang, Harry Styles, Elizabeth Olsen, Superman, Nina Dobrev.
Top brand affinities include Stephen Lang, Harry Styles, Elizabeth Olsen, with strongest over-indexing on Stephen Lang (23.12× the country average). Demographically, the sombr audience skews more female with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of sombr fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 29.4 |
| Estimated audience size | 5,067,414 |
Audience persona
The typical sombr fan in United States is more female, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Stephen Lang.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stephen Lang | 23.12× | Movies & TV |
| Harry Styles | 10.54× | Music & Radio |
| Elizabeth Olsen | 11.03× | Movies & TV |
| Superman | 2.22× | Movies & TV |
| Nina Dobrev | 11.88× | Movies & TV |
| Millie Bobby Brown | 5.57× | Movies & TV |
| Emma Stone | 7.39× | Movies & TV |
| Harry Potter | 2.52× | Movies & TV |
| Indeed.com | 2.8× | Business & Career |
| Beetlejuice | 3.29× | Movies & TV |
| Google Maps | 2.59× | Internet & Social Media |
| Depop | 8.39× | Fashion & Accessoires |
| Do it yourself (DIY) | 2.04× | Home & Garden |
| Ariana Grande | 3.96× | Music & Radio |
| Houston Astros | 4.78× | Sports |
| Ian Somerhalder | 10.03× | Movies & TV |
| Comedy club | 4.98× | Movies & TV |
| Enterprise Rent-A-Car | 3.23× | Cars & Mobility |
| Livemusic | 2.8× | Music & Radio |
| TikTok | 1.61× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.19 |
| Extroversion | THRILL | 1.43 |
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.37 |
| Mindfulness | BALANCE | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.6% |
| United Kingdom | 10.5% |
| Australia | 5.5% |
See sombr audiences in other countries
More Singer-songwriter audiences in United States
- GloRilla (18,197,217)
- Billie Eilish (15,190,647)
- Rocket (14,103,157)
- Jessie Murph (13,515,389)
- Tate McRae (13,487,196)
How to read this data
Audience size is the estimated number of people in United States who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.