A data profile of the people who buy, follow and care about sombr in United States — modelled from more than twelve digital signal sources. sombr has an estimated audience of 5,881,106 people in United States.
The average sombr fan in United States is 31.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Stephen Lang, Harry Styles, David Harbour, with strongest over-indexing on Stephen Lang (23.57× the country average).
Demographically, the sombr audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Mindfulness, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical sombr fan in United States is more female, around 31.0 years old, with strong Mindfulness tendencies and a notable affinity for Stephen Lang.
The key figures that characterise the sombr profile in United States.
61.7% are female, 38.3% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 61.7% |
| Male | 38.3% |
| Average age | 31.0 |
| Estimated audience size | 5,881,106 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 44% | |
| 20-29 | 21% | |
| 30-39 | 14% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide sombr audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.4% |
| United Kingdom | 10.1% |
| Germany | 5.1% |
Where the sombr audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~100K | 1.39× | |
| 02 | Utah | ~60K | 1.32× | |
| 03 | Washington, District of Columbia | ~20K | 1.30× | |
| 04 | California | ~700K | 1.27× | |
| 05 | New York | ~400K | 1.26× | |
| 06 | Washington | ~100K | 1.26× | |
| 07 | Oregon | ~80K | 1.26× | |
| 08 | Pennsylvania | ~200K | 1.23× | |
| 09 | Connecticut | ~60K | 1.21× | |
| 10 | Illinois | ~200K | 1.13× | |
| 11 | New Jersey | ~200K | 1.13× | |
| 12 | Ohio | ~200K | 1.10× | |
| 13 | Virginia | ~100K | 1.08× | |
| 14 | Minnesota | ~80K | 1.08× | |
| 15 | Tennessee | ~100K | 1.07× | |
| 16 | Michigan | ~100K | 1.06× | |
| 17 | Colorado | ~90K | 1.06× | |
| 18 | Indiana | ~100K | 1.05× | |
| 19 | Arizona | ~100K | 1.04× | |
| 20 | Wisconsin | ~80K | 1.04× | |
| 21 | Oklahoma | ~60K | 1.04× | |
| 22 | New Hampshire | ~20K | 1.03× | |
| 23 | Vermont | ~9K | 1.03× | |
| 24 | Texas | ~500K | 1.02× | |
| 25 | Kentucky | ~70K | 1.02× | |
| 26 | Rhode Island | ~20K | 1.02× | |
| 27 | North Carolina | ~200K | 1.00× | |
| 28 | Maine | ~20K | 0.98× | |
| 29 | South Carolina | ~80K | 0.97× | |
| 30 | Nebraska | ~30K | 0.96× | |
| 31 | Maryland | ~90K | 0.95× | |
| 32 | Missouri | ~80K | 0.95× | |
| 33 | Idaho | ~20K | 0.94× | |
| 34 | Georgia | ~100K | 0.92× | |
| 35 | Nevada | ~50K | 0.92× | |
| 36 | Kansas | ~40K | 0.90× | |
| 37 | Iowa | ~40K | 0.88× | |
| 38 | Delaware | ~10K | 0.88× | |
| 39 | Arkansas | ~40K | 0.87× | |
| 40 | West Virginia | ~20K | 0.86× | |
| 41 | North Dakota | ~9K | 0.84× | |
| 42 | Florida | ~300K | 0.82× | |
| 43 | Alabama | ~60K | 0.82× | |
| 44 | Hawaii | ~20K | 0.82× | |
| 45 | South Dakota | ~10K | 0.82× | |
| 46 | Montana | ~10K | 0.81× | |
| 47 | Alaska | ~9K | 0.80× | |
| 48 | New Mexico | ~20K | 0.79× | |
| 49 | Louisiana | ~50K | 0.77× | |
| 50 | Mississippi | ~30K | 0.67× |
The strongest cross-interests of the sombr audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stephen Lang | Movies & TV | 23.57× | ||
| 02 | Harry Styles | Music & Radio | 10.22× | ||
| 03 | David Harbour | Movies & TV | 9.72× | ||
| 04 | Suki Waterhouse | Fashion & Accessoires | 8.42× | ||
| 05 | International education | Business & Career | 7.20× | ||
| 06 | Alexis Bledel | Movies & TV | 6.69× | ||
| 07 | Millie Bobby Brown | Movies & TV | 5.92× | ||
| 08 | Stephen King | Literature | 5.88× | ||
| 09 | Emma Stone | Movies & TV | 5.58× | ||
| 10 | Ariana Grande | Music & Radio | 4.79× | ||
| 11 | Comedy club | Movies & TV | 3.86× | ||
| 12 | Stranger Things | Movies & TV | 2.69× | ||
| 13 | Superman | Movies & TV | 2.38× | ||
| 14 | Taylor Swift | Music & Radio | 2.24× | ||
| 15 | Harry Potter | Movies & TV | 2.21× | ||
| 16 | Batman | Movies & TV | 2.14× | ||
| 17 | Personal care | Health | 1.80× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.72× | ||
| 19 | Podcast | Music & Radio | 1.62× | ||
| 20 | FIFA World Cup | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.54× | |
| Pet Ownership | JOY | 1.50× | |
| Patriotism | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.80× | |
| Need for Security | CONSERVATISM | 0.84× | |
| Convenience Orientation | PREMIUM | 0.88× |
sombr has an estimated audience of 5,881,106 people in United States, concentrated in California and Texas.
61.7% of sombr fans are female, 38.3% are male, with an average age of 31.0 years.
sombr fans show strongest brand affinity for Stephen Lang (23.57×), Harry Styles (10.22×), and David Harbour (9.72×) over the country average.
sombr fans in United States are most concentrated in California (reach ~700K), Texas (reach ~500K), and New York (reach ~400K). These three regions account for the largest share of the active audience.
Beyond sombr itself, the audience over-indexes on Harry Styles (10.22×), David Harbour (9.72×), Millie Bobby Brown (5.92×), and Superman (2.38×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for sombr. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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