Southampton, New York Audience in United States

Southampton, New York logo

Southampton, New York has an estimated audience of 408,906 people in United States. 41.7% are female, 58.3% are male, average age 42.0. Top regions: New York, Florida, California. Top brand affinities: Historic site, Goose (band), Stamp collecting, Mackenzie Foy, Fairy godmother.

The average Southampton, New York fan in United States is 42.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Florida, California. Top brand affinities include Historic site, Goose (band), Stamp collecting, with strongest over-indexing on Historic site (6.84× the country average). Demographically, the Southampton, New York audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Southampton, New York fans

Demographic split for Southampton, New York audience in United States
MetricValue
Female41.7%
Male58.3%
Average age42.0
Estimated audience size408,906

Audience persona

The typical Southampton, New York fan in United States is more male, around 42.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Historic site.

Top regions in United States

Top regions ranked by reach for Southampton, New York in United States
RegionReachAffinity
New York306,68016.17×
Florida26,5100.96×
California24,1710.54×
New Jersey17,7671.71×
Texas15,0300.43×
Massachusetts14,1731.76×
Pennsylvania11,9590.87×
Connecticut10,2702.5×
Virginia9,1100.91×
Illinois7,5200.55×
North Carolina6,9250.56×
Georgia6,4480.51×
Ohio6,2630.5×
Michigan4,7640.45×
Maryland4,5320.64×
Tennessee3,7710.46×
South Carolina3,6660.6×
Arizona3,6240.43×
Colorado3,2990.51×
Indiana2,9640.4×
Washington2,8270.34×
Alabama2,7210.48×
Missouri2,2810.35×
Minnesota2,2410.38×
Kentucky2,0440.4×
Rhode Island1,9631.51×
Washington, District of Columbia1,8201.48×
Wisconsin1,8120.29×
Louisiana1,6830.32×
Oregon1,6240.35×
Maine1,5701.07×
Oklahoma1,5580.34×
Mississippi1,2950.38×
New Hampshire1,2880.8×
Nevada1,2500.32×
Arkansas1,2390.37×
Kansas1,2160.38×
Utah1,1620.32×
Iowa1,1540.34×
Idaho1,0630.52×
Nebraska1,0620.52×
West Virginia9870.52×
Alaska9851.13×
Hawaii8710.5×
Montana8590.76×
South Dakota8470.9×
North Dakota8250.98×
Delaware8200.73×
Wyoming7981.32×
New Mexico7920.39×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Southampton, New York audience
BrandAffinityCategory
Historic site6.84×Arts & Culture
Goose (band)7.84×Pets & Animals
Stamp collecting5.72×Home & Garden
Mackenzie Foy7.84×Fashion & Accessoires
Fairy godmother7.33×Literature
Product design1.9×Business & Career
Goop4.76×Internet & Social Media
UK garage4.76×Music & Radio
Governor of Michigan5.85×Politics & Society
Meals on Wheels4.32×Food & Beverages
Vocal harmony3.05×Music & Radio
Hibachi4.96×Food & Beverages
Penn & Teller5.23×Movies & TV
JDM Cars4.68×Cars & Mobility
headspace5.38×Health
Cherish (group)6.26×Music & Radio
Mathcore4.59×Music & Radio
Grinch2.27×Movies & TV
Cass County, Missouri5.48×Travel & Leisure
Wok3.59×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Southampton, New York audience
TraitClusterScore
Urban LifestyleOPEN1.58
IndulgenceJOY1.34
TravellingTHRILL1.18
Design AffinityPREMIUM1.18
Price SensitivityPREMIUM1.15
Community OrientationOPEN1.14

Worldwide distribution

Worldwide audience distribution share by country for Southampton, New York
CountryShare
United States82.0%
United Kingdom12.4%
Germany1.9%

See Southampton, New York audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Southampton, New York have in United States?

Southampton, New York has an estimated audience of 408,906 people in United States, concentrated in New York and Florida.

What is the gender split and age of Southampton, New York fans?

41.7% of Southampton, New York fans are female, 58.3% are male, with an average age of 42.0 years.

Which brands do Southampton, New York fans like most?

Southampton, New York fans show strongest brand affinity for Historic site (6.84×), Goose (band) (7.84×), and Stamp collecting (5.72×) over the country average.

Where do Southampton, New York fans live in United States?

Southampton, New York fans in United States are most concentrated in New York (reach 306,680), Florida (reach 26,510), and California (reach 24,171). These three regions account for the largest share of the active audience.

What other brands do Southampton, New York fans also like?

Beyond Southampton, New York itself, the audience over-indexes on Goose (band) (7.84×), Stamp collecting (5.72×), Mackenzie Foy (7.84×), and Fairy godmother (7.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Southampton, New York. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.