Spelling Audience in United States

Spelling logo

Spelling has an estimated audience of 1,252,230 people in United States. 76.4% are female, 23.6% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Nationality, Jingoism, Nebraska, Panama, Solo climbing.

The average Spelling fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nationality, Jingoism, Nebraska, with strongest over-indexing on Nationality (4.29× the country average). Demographically, the Spelling audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Spelling fans

Demographic split for Spelling audience in United States
MetricValue
Female76.4%
Male23.6%
Average age43.0
Estimated audience size1,252,230

Audience persona

The typical Spelling fan in United States is more female, around 43.0 years old, with strong Need for Security tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Spelling in United States
RegionReachAffinity
California153,4261.11×
Texas100,6940.94×
Florida91,7211.08×
New York87,0541.24×
Pennsylvania42,4811.01×
Illinois40,1720.96×
Georgia39,6721.03×
North Carolina38,6411.03×
Ohio35,4770.92×
Michigan33,9721.04×
New Jersey33,6581.06×
Virginia32,6781.07×
Massachusetts30,7951.25×
Washington27,7011.1×
Arizona24,7580.97×
Maryland22,6881.05×
Tennessee22,4380.89×
Indiana21,4740.94×
Minnesota20,4711.14×
Missouri20,3801.01×
Colorado19,5400.99×
Wisconsin19,0231.01×
South Carolina18,8091×
Connecticut16,7311.33×
Oregon15,9211.11×
Alabama15,1030.86×
Louisiana15,0270.93×
Kentucky13,9310.89×
Iowa12,8011.24×
Oklahoma12,3060.88×
Mississippi10,5581.02×
Nevada10,0430.83×
Kansas9,9391.01×
Utah9,1800.82×
Arkansas8,4530.82×
New Mexico6,0460.96×
Hawaii5,6001.04×
Idaho5,5650.89×
Nebraska5,5270.88×
Maine5,4191.21×
West Virginia5,3080.91×
New Hampshire5,1721.05×
Washington, District of Columbia4,1701.11×
Rhode Island3,9951×
Montana3,1830.92×
Delaware2,9390.85×
Vermont2,6951.23×
South Dakota2,5250.87×
Alaska2,4700.92×
North Dakota2,2190.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Spelling audience
BrandAffinityCategory
Nationality4.29×Politics & Society
Jingoism1.59×Politics & Society
Nebraska1.91×Travel & Leisure
Panama2.34×Travel & Leisure
Solo climbing3.09×Sports
JTV (Indonesia)2.25×
James Madison University4.76×Business & Career
WFTS-TV2.25×Movies & TV
Mackenzie Foy2.57×Fashion & Accessoires
Brunello Cucinelli2.46×Fashion & Accessoires
Buying and Selling Real Estate2.53×Home & Garden
Grand Prairie, Texas2.48×Travel & Leisure
Heavy hauler3.51×Business & Career
Layne Staley1.88×Music & Radio
Mad About You3.61×Movies & TV
Penn & Teller2.28×Movies & TV
Enrique Hernández (baseball)3.69×Sports
Software widget3.37×Technology & Electronics
Toros de Tijuana5.29×Sports
Seagram's Escapes5.42×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Spelling audience
TraitClusterScore
Need for SecurityCONSERVATISM1.34
Family OrientationCONSERVATISM1.24
Career OrientationPOWER1.21
SpiritualityBALANCE1.18
TravellingTHRILL1.18
MindfulnessBALANCE1.14

Worldwide distribution

Worldwide audience distribution share by country for Spelling
CountryShare
United States31.6%
United Kingdom8.4%
Mexico7.5%

See Spelling audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Spelling have in United States?

Spelling has an estimated audience of 1,252,230 people in United States, concentrated in California and Texas.

What is the gender split and age of Spelling fans?

76.4% of Spelling fans are female, 23.6% are male, with an average age of 43.0 years.

Which brands do Spelling fans like most?

Spelling fans show strongest brand affinity for Nationality (4.29×), Jingoism (1.59×), and Nebraska (1.91×) over the country average.

Where do Spelling fans live in United States?

Spelling fans in United States are most concentrated in California (reach 153,426), Texas (reach 100,694), and Florida (reach 91,721). These three regions account for the largest share of the active audience.

What other brands do Spelling fans also like?

Beyond Spelling itself, the audience over-indexes on Jingoism (1.59×), Nebraska (1.91×), Panama (2.34×), and Solo climbing (3.09×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Spelling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.