Rascasse Audience Intelligence

Spiritual Gangster Target Market in United States

A data profile of the people who buy, follow and care about Spiritual Gangster in United States — modelled from more than twelve digital signal sources. Spiritual Gangster has an estimated audience of 321,601 people in United States.

#4817among Brand in United States#1549in Fashion & Accessoires

The average Spiritual Gangster fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Tori Spelling, Alex Grey, Kate Hudson, with strongest over-indexing on Tori Spelling (95.18× the country average).

Demographically, the Spiritual Gangster audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spiritual Gangster fan in United States is more female, around 32.1 years old, with strong Mindfulness tendencies and a notable affinity for Tori Spelling.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spiritual Gangster profile in United States.

Audience size
322K
in United States
Gender
61.5%♀
38.5% male
Age
32.1
average years
Country rank
#46606
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spiritual Gangster

61.5% are female, 38.5% are male, average age 32.1.

Fig. 02

Gender split

61.5%
Female
38.5%
Male
Demographic split for Spiritual Gangster audience in United States
MetricValue
Female61.5%
Male38.5%
Average age32.1
Estimated audience size321,601
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Spiritual Gangster audience in United States
Age bracketShare%
16-1941%
20-2920%
30-3916%
40-4914%
50+10%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Spiritual Gangster audience comes from United States.

Worldwide audience distribution share by country for Spiritual Gangster
CountryShare
United States81.8%
Germany5.1%
Canada5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spiritual Gangster audience in United States is strongest.

Fig. 05

Top regions by affinity

Spiritual Gangster customers by region in United States
#RegionReachAffinity×
01Colorado~10K2.03×
02Arizona~10K2.00×
03California~60K1.82×
04Hawaii~2K1.62×
05New Jersey~10K1.49×
06New York~20K1.39×
07Connecticut~4K1.37×
08Massachusetts~8K1.31×
09Florida~30K1.28×
10Idaho~2K1.21×
11Illinois~10K1.19×
12Vermont<1K1.16×
13Nevada~4K1.14×
14Montana~1K1.14×
15Oregon~4K1.12×
16New Hampshire~1K1.11×
17Minnesota~5K1.10×
18Utah~3K1.10×
19Washington~7K1.06×
20Washington, District of Columbia~1K1.04×
21Pennsylvania~10K0.97×
22Iowa~3K0.95×
23Rhode Island<1K0.95×
24Nebraska~2K0.94×
25South Dakota<1K0.94×
26Alaska<1K0.91×
27North Dakota<1K0.90×
28Ohio~9K0.89×
29North Carolina~9K0.89×
30Maryland~5K0.89×
31Michigan~7K0.88×
32Wisconsin~4K0.88×
33New Mexico~1K0.87×
34Maine<1K0.87×
35Delaware<1K0.87×
36South Carolina~4K0.85×
37Kansas~2K0.83×
38Virginia~6K0.81×
39Tennessee~5K0.81×
40Missouri~4K0.79×
41Georgia~8K0.78×
42West Virginia~1K0.78×
43Texas~20K0.76×
44Mississippi~2K0.76×
45Arkansas~2K0.74×
46Indiana~4K0.73×
47Alabama~3K0.72×
48Louisiana~3K0.72×
49Kentucky~3K0.72×
50Oklahoma~3K0.72×
Fig. 06

Affinity by region

Affinity by region — Spiritual Gangster, United States
0.72×1.00×2.03×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spiritual Gangster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spiritual Gangster audience
#·InterestCategoryAffinity×
01Alex GreyArts & Culture103.24×
02Tori SpellingMovies & TV95.18×
03Paulo DybalaSports59.39×
04Robert TrujilloMusic & Radio27.91×
05The Sixth SenseMovies & TV20.41×
06Kate HudsonMovies & TV17.39×
07Gwyneth PaltrowMovies & TV14.67×
08Descendants (2015 film)Movies & TV11.67×
09Sam ElliottMovies & TV9.82×
10Jessica AlbaMovies & TV7.67×
11HinduismPolitics & Society7.53×
12Jennifer LawrenceMovies & TV5.71×
13MetaphysicsBusiness & Career5.47×
14Tory BurchFashion & Accessoires4.60×
15Diaper bagKids & Family4.17×
16Boho-chicFashion & Accessoires3.98×
17Trader Joe'sShopping3.03×
18Organic foodFood & Beverages2.54×
19AirbnbTravel & Leisure2.40×
20PinterestInternet & Social Media1.99×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spiritual Gangster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spiritual Gangster audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.91×
Luxury OrientationPREMIUM2.07×
SustainabilityBALANCE2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spiritual Gangster audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.56×
ExtroversionTHRILL0.84×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spiritual Gangster's target market in United States?

Spiritual Gangster's target market in United States covers an estimated 321,601 people, concentrated in California and Florida.

02

What is the gender split and age of Spiritual Gangster customers?

61.5% of the Spiritual Gangster audience are female, 38.5% are male, with an average age of 32.1 years.

03

Which brands do Spiritual Gangster fans like most?

Spiritual Gangster fans show strongest brand affinity for Tori Spelling (95.18×), Alex Grey (103.24×), and Kate Hudson (17.39×) over the country average.

04

Where do Spiritual Gangster fans live in United States?

Spiritual Gangster fans in United States are most concentrated in California (reach ~60K), Florida (reach ~30K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Spiritual Gangster fans also like?

Beyond Spiritual Gangster itself, the audience over-indexes on Alex Grey (103.24×), Kate Hudson (17.39×), Gwyneth Paltrow (14.67×), and Sam Elliott (9.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Spiritual Gangster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spiritual Gangster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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