Splash (film) Audience in United States
Splash (film) has an estimated audience of 389,613 people in United States. 67.2% are female, 32.8% are male, average age 37.1. Top brand affinities: Goop, Governor of Michigan, Israel, Historic site, Grinch.
Top brand affinities include Goop, Governor of Michigan, Israel, with strongest over-indexing on Goop (4.35× the country average). Demographically, the Splash (film) audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Splash (film) fans
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 37.1 |
| Estimated audience size | 389,613 |
Audience persona
The typical Splash (film) fan in United States is more female, around 37.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goop | 4.35× | Internet & Social Media |
| Governor of Michigan | 5.61× | Politics & Society |
| Israel | 1.6× | Travel & Leisure |
| Historic site | 3.2× | Arts & Culture |
| Grinch | 2.91× | Movies & TV |
| Fairy godmother | 4.95× | Literature |
| Wok | 4.05× | Food & Beverages |
| Elsword | 9.96× | Games |
| Google Home | 3.65× | Technology & Electronics |
| Hibachi | 4.4× | Food & Beverages |
| headspace | 5.01× | Health |
| Vocal harmony | 2.39× | Music & Radio |
| Cherish (group) | 5.34× | Music & Radio |
| Hipster | 4.68× | Politics & Society |
| Grace Slick | 4.04× | Music & Radio |
| Home staging | 2.38× | Home & Garden |
| Gran Torino | 3.1× | Movies & TV |
| Mathcore | 3.45× | Music & Radio |
| Noodle (Gorillaz) | 1.52× | Music & Radio |
| Jeep Wagoneer | 2.38× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 1.92 |
| DIY Mentality | THRILL | 1.47 |
| Family Orientation | CONSERVATISM | 1.39 |
| Patriotism | CONSERVATISM | 1.36 |
| Risk Appetite | THRILL | 1.22 |
| Luxury Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.1% |
| China | 10.6% |
| India | 3.9% |
See Splash (film) audiences in other countries
More Movies & TV audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Harry Potter (76,449,631)
- Peacemaker (68,050,277)
How to read this data
Audience size is the estimated number of people in United States who actively search for Splash (film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.