SSM Health Care Audience in United States

SSM Health Care logo

SSM Health Care has an estimated audience of 348,799 people in United States. 73.7% are female, 26.3% are male, average age 43.5. Top regions: Wisconsin, Missouri, Oklahoma. Top brand affinities: MK, Governor of Michigan, Historic site, Goop, Elsword.

The average SSM Health Care fan in United States is 43.5 years old, more female, and lives primarily in Wisconsin. The audience is concentrated in Wisconsin, Missouri, Oklahoma. Top brand affinities include MK, Governor of Michigan, Historic site, with strongest over-indexing on MK (6.42× the country average). Demographically, the SSM Health Care audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of SSM Health Care fans

Demographic split for SSM Health Care audience in United States
MetricValue
Female73.7%
Male26.3%
Average age43.5
Estimated audience size348,799

Audience persona

The typical SSM Health Care fan in United States is more female, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for MK.

Top regions in United States

Top regions ranked by reach for SSM Health Care in United States
RegionReachAffinity
Wisconsin86,15116.42×
Missouri64,33911.44×
Oklahoma55,79414.4×
Illinois21,3221.84×
Texas5,3610.18×
Florida3,3800.14×
California3,3680.09×
New York2,0460.1×
Iowa1,9260.67×
Minnesota1,6670.33×
Georgia1,6390.15×
North Carolina1,5580.15×
Ohio1,5020.14×
Tennessee1,3890.2×
Virginia1,3690.16×
Pennsylvania1,3040.11×
Michigan1,2290.13×
Indiana1,2100.19×
Colorado1,1700.21×
Kansas9210.33×
Massachusetts9160.13×
Arizona9120.13×
Arkansas7730.27×
New Jersey7310.08×
Louisiana7110.16×
Kentucky6600.15×
Maryland6520.11×
Washington6310.09×
South Carolina5930.11×
Alabama5340.11×
Oregon4480.11×
Utah4460.14×
Connecticut3550.1×
Nevada3240.1×
Mississippi3230.11×
Nebraska3180.18×
Washington, District of Columbia2240.21×
Idaho1500.09×
West Virginia1450.09×
New Mexico1350.08×
South Dakota1290.16×
New Hampshire1290.09×
Maine970.08×
North Dakota920.13×
Montana860.09×
Delaware830.09×
Hawaii770.05×
Alaska750.1×
Rhode Island650.06×
Wyoming560.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SSM Health Care audience
BrandAffinityCategory
MK6.42×Music & Radio
Governor of Michigan8.71×Politics & Society
Historic site4.93×Arts & Culture
Goop6.09×Internet & Social Media
Elsword17.83×Games
Zoo Tycoon (series)19.94×Games
Wok5.94×Food & Beverages
Fairy godmother6.67×Literature
Grinch3.59×Movies & TV
Hipster8.24×Politics & Society
John Stuart Mill15.45×Politics & Society
Hibachi6.06×Food & Beverages
Israel1.62×Travel & Leisure
Google Home4.89×Technology & Electronics
Vocal harmony3.41×Music & Radio
headspace6.85×Health
Pro-Ject2.99×Music & Radio
Mathcore5.55×Music & Radio
Cherish (group)7.3×Music & Radio
TV Fanatic7.09×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SSM Health Care audience
TraitClusterScore
Family OrientationCONSERVATISM1.52
Community OrientationOPEN1.31
Career OrientationPOWER1.28
Urban LifestyleOPEN1.26
Need for SecurityCONSERVATISM1.22
Risk AppetiteTHRILL1.2

Worldwide distribution

Worldwide audience distribution share by country for SSM Health Care
CountryShare
United States99.8%
Germany0.1%
Italy0.1%

See SSM Health Care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does SSM Health Care have in United States?

SSM Health Care has an estimated audience of 348,799 people in United States, concentrated in Wisconsin and Missouri.

What is the gender split and age of SSM Health Care fans?

73.7% of SSM Health Care fans are female, 26.3% are male, with an average age of 43.5 years.

Which brands do SSM Health Care fans like most?

SSM Health Care fans show strongest brand affinity for MK (6.42×), Governor of Michigan (8.71×), and Historic site (4.93×) over the country average.

Where do SSM Health Care fans live in United States?

SSM Health Care fans in United States are most concentrated in Wisconsin (reach 86,151), Missouri (reach 64,339), and Oklahoma (reach 55,794). These three regions account for the largest share of the active audience.

What other brands do SSM Health Care fans also like?

Beyond SSM Health Care itself, the audience over-indexes on Governor of Michigan (8.71×), Historic site (4.93×), Goop (6.09×), and Elsword (17.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SSM Health Care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.