Standardization Audience in United States

Standardization logo

Standardization has an estimated audience of 2,201,503 people in United States. 30.1% are female, 69.9% are male, average age 38.7. Top regions: California, Texas, Florida. Top brand affinities: Minnesota, 3D printing, Israel, Lulu 黃路梓茵, Vocal harmony.

The average Standardization fan in United States is 38.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Minnesota, 3D printing, Israel, with strongest over-indexing on Minnesota (2.91× the country average). Demographically, the Standardization audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Quality Awareness, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Standardization fans

Demographic split for Standardization audience in United States
MetricValue
Female30.1%
Male69.9%
Average age38.7
Estimated audience size2,201,503

Audience persona

The typical Standardization fan in United States is more male, around 38.7 years old, with strong Quality Awareness tendencies and a notable affinity for Minnesota.

Top regions in United States

Top regions ranked by reach for Standardization in United States
RegionReachAffinity
California376,0771.55×
Texas226,2041.2×
Florida166,1511.11×
New York163,3631.33×
Virginia88,1231.64×
Illinois87,5541.19×
Georgia81,6031.2×
North Carolina77,8231.17×
Pennsylvania74,7411.01×
Ohio67,8741×
New Jersey64,2241.15×
Washington63,2211.43×
Massachusetts62,1461.43×
Michigan61,0651.06×
Maryland47,8071.26×
Indiana47,4671.18×
Arizona46,0351.02×
Tennessee41,2820.93×
Colorado35,3921.02×
Missouri33,1170.93×
Wisconsin31,4660.95×
Minnesota31,0520.98×
South Carolina28,9600.87×
Oregon28,8231.14×
Alabama28,2830.92×
Louisiana26,2030.92×
Kentucky24,2600.88×
Connecticut22,6231.02×
Oklahoma20,2920.83×
Utah19,9131.01×
Nevada17,8070.84×
Kansas17,0930.99×
Mississippi15,6760.86×
Arkansas15,5970.86×
Iowa14,8650.82×
Washington, District of Columbia10,7191.62×
Nebraska9,6060.87×
Hawaii9,0190.95×
Idaho8,9630.81×
New Mexico8,6210.78×
West Virginia6,9880.68×
Rhode Island6,8980.98×
New Hampshire6,7180.77×
Maine5,6600.72×
Delaware4,7950.79×
North Dakota4,0030.89×
Alaska3,6160.77×
Montana3,3770.55×
Vermont3,1390.81×
South Dakota3,1110.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Standardization audience
BrandAffinityCategory
Minnesota2.91×Travel & Leisure
3D printing3.36×Technology & Electronics
Israel2.17×Travel & Leisure
Lulu 黃路梓茵2.73×Movies & TV
Vocal harmony4.47×Music & Radio
MK4.07×Music & Radio
Pillow1.86×Home & Garden
Hipster7.91×Politics & Society
Wikia2.7×Internet & Social Media
Litter box1.67×Pets & Animals
N1 road (South Africa)3.16×Travel & Leisure
Christmas Gifts3.91×Kids & Family
Grinch2.98×Movies & TV
Morphine (band)5.28×Music & Radio
Atkins diet3.17×Health
Northrop Grumman3.83×Business & Career
Historic site2.51×Arts & Culture
Salman Khan4.56×Movies & TV
Elsword9.22×Games
JDSU1.71×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Standardization audience
TraitClusterScore
Quality AwarenessPREMIUM2.69
Family OrientationCONSERVATISM1.88
Luxury OrientationPREMIUM1.88
IndividualismJOY1.75
Early Adopter MentalityPOWER1.74
Convenience OrientationPREMIUM1.67

Worldwide distribution

Worldwide audience distribution share by country for Standardization
CountryShare
United States16.1%
India6.3%
United Kingdom6.1%

See Standardization audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Standardization have in United States?

Standardization has an estimated audience of 2,201,503 people in United States, concentrated in California and Texas.

What is the gender split and age of Standardization fans?

30.1% of Standardization fans are female, 69.9% are male, with an average age of 38.7 years.

Which brands do Standardization fans like most?

Standardization fans show strongest brand affinity for Minnesota (2.91×), 3D printing (3.36×), and Israel (2.17×) over the country average.

Where do Standardization fans live in United States?

Standardization fans in United States are most concentrated in California (reach 376,077), Texas (reach 226,204), and Florida (reach 166,151). These three regions account for the largest share of the active audience.

What other brands do Standardization fans also like?

Beyond Standardization itself, the audience over-indexes on 3D printing (3.36×), Israel (2.17×), Lulu 黃路梓茵 (2.73×), and Vocal harmony (4.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Standardization. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.