Star Trek Beyond Audience in United States

Star Trek Beyond logo

Star Trek Beyond has an estimated audience of 373,778 people in United States. 35.2% are female, 64.8% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Batman, Role-playing games, Star Trek, Spotify, Golden Globe Award.

The average Star Trek Beyond fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Batman, Role-playing games, Star Trek, with strongest over-indexing on Batman (5.42× the country average). Demographically, the Star Trek Beyond audience skews more male with an average age of 43.8, and over-indexes on personality traits such as LGBTQ+ Identity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sci-fi

Demographics of Star Trek Beyond fans

Demographic split for Star Trek Beyond audience in United States
MetricValue
Female35.2%
Male64.8%
Average age43.8
Estimated audience size373,778

Audience persona

The typical Star Trek Beyond fan in United States is more male, around 43.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Batman.

Top regions in United States

Top regions ranked by reach for Star Trek Beyond in United States
RegionReachAffinity
California39,9650.97×
Texas30,2920.94×
Florida22,1690.88×
New York16,4030.79×
Ohio11,3380.98×
Illinois10,7330.86×
Pennsylvania10,5830.84×
Washington10,1501.35×
North Carolina9,8980.88×
Georgia9,7110.84×
Michigan9,5990.98×
Arizona9,0471.19×
Virginia8,5950.94×
Tennessee7,2200.96×
Colorado7,1511.21×
Missouri6,9201.15×
New Jersey6,6790.7×
Indiana6,5590.96×
Oregon6,0921.42×
Massachusetts5,9250.8×
Wisconsin5,8551.04×
Minnesota5,4851.02×
Maryland5,1850.81×
South Carolina4,9330.88×
Oklahoma4,8881.18×
Kentucky4,8031.03×
Alabama4,6770.9×
Utah4,5611.36×
Louisiana3,8080.79×
Nevada3,6711.02×
Kansas3,3951.15×
Iowa3,3821.1×
Arkansas3,1371.02×
Connecticut3,1180.83×
Idaho2,8531.52×
Mississippi2,2980.75×
New Mexico2,1211.13×
Nebraska1,9811.06×
Hawaii1,7901.11×
West Virginia1,6740.96×
New Hampshire1,4600.99×
Maine1,4091.05×
Montana1,3771.33×
Alaska1,0651.33×
Rhode Island9100.76×
South Dakota8080.94×
North Dakota7290.95×
Washington, District of Columbia7180.64×
Delaware6960.67×
Wyoming6151.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek Beyond audience
BrandAffinityCategory
Batman5.42×Movies & TV
Role-playing games3.15×Games
Star Trek6.54×Movies & TV
Spotify1.61×Internet & Social Media
Golden Globe Award3×Movies & TV
Anime movies2.15×Movies & TV
CNN1.6×Movies & TV
NBA1.53×Sports
WWE2.41×Sports
Animated movies1.81×Movies & TV
Drama movies1.69×Movies & TV
DC Comics3.12×Literature
Podcast1.63×Music & Radio
Cosplay3.27×Games
Apple TV2.62×Movies & TV
Fantasy movies2.07×Movies & TV
MLB1.59×Sports
Horror movies1.68×Movies & TV
Action movies1.59×Movies & TV
Golden State Warriors2.01×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek Beyond audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.89
Community OrientationOPEN1.69
SpiritualityBALANCE1.51
TraditionCONSERVATISM1.5
IndividualismJOY1.41
Social Media UsageJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Star Trek Beyond
CountryShare
United States44.5%
Germany40.5%
Italy9.4%

See Star Trek Beyond audiences in other countries

More Sci-fi audiences in United States

Frequently asked questions

How many fans does Star Trek Beyond have in United States?

Star Trek Beyond has an estimated audience of 373,778 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek Beyond fans?

35.2% of Star Trek Beyond fans are female, 64.8% are male, with an average age of 43.8 years.

Which brands do Star Trek Beyond fans like most?

Star Trek Beyond fans show strongest brand affinity for Batman (5.42×), Role-playing games (3.15×), and Star Trek (6.54×) over the country average.

Where do Star Trek Beyond fans live in United States?

Star Trek Beyond fans in United States are most concentrated in California (reach 39,965), Texas (reach 30,292), and Florida (reach 22,169). These three regions account for the largest share of the active audience.

What other brands do Star Trek Beyond fans also like?

Beyond Star Trek Beyond itself, the audience over-indexes on Role-playing games (3.15×), Star Trek (6.54×), Spotify (1.61×), and Golden Globe Award (3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek Beyond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.