A data profile of the people who buy, follow and care about Star Trek Beyond in United States — modelled from more than twelve digital signal sources. Star Trek Beyond has an estimated audience of 381,479 people in United States.
The average Star Trek Beyond fan in United States is 43.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include DC Comics, Batman, Golden Globe Award, with strongest over-indexing on DC Comics (5.2× the country average).
Demographically, the Star Trek Beyond audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Star Trek Beyond fan in United States is more male, around 43.8 years old, with strong Spirituality tendencies and a notable affinity for DC Comics.
The key figures that characterise the Star Trek Beyond profile in United States.
35.2% are female, 64.8% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 35.2% |
| Male | 64.8% |
| Average age | 43.8 |
| Estimated audience size | 381,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 28% |
Where the Star Trek Beyond audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~3K | 1.51× | |
| 02 | Alaska | ~1K | 1.43× | |
| 03 | Oregon | ~6K | 1.38× | |
| 04 | Utah | ~5K | 1.38× | |
| 05 | Montana | ~1K | 1.30× | |
| 06 | Washington | ~10K | 1.29× | |
| 07 | Colorado | ~7K | 1.21× | |
| 08 | Oklahoma | ~5K | 1.20× | |
| 09 | New Mexico | ~2K | 1.17× | |
| 10 | Wyoming | <1K | 1.16× | |
| 11 | Arizona | ~9K | 1.14× | |
| 12 | Kansas | ~3K | 1.14× | |
| 13 | Missouri | ~7K | 1.09× | |
| 14 | Maine | ~1K | 1.09× | |
| 15 | Iowa | ~3K | 1.07× | |
| 16 | Nebraska | ~2K | 1.07× | |
| 17 | Hawaii | ~2K | 1.06× | |
| 18 | Minnesota | ~6K | 1.04× | |
| 19 | Arkansas | ~3K | 1.04× | |
| 20 | Wisconsin | ~6K | 1.02× | |
| 21 | Kentucky | ~5K | 1.00× | |
| 22 | Nevada | ~4K | 1.00× | |
| 23 | New Hampshire | ~1K | 1.00× | |
| 24 | South Dakota | <1K | 0.99× | |
| 25 | North Dakota | <1K | 0.99× | |
| 26 | West Virginia | ~2K | 0.97× | |
| 27 | Michigan | ~9K | 0.96× | |
| 28 | Indiana | ~7K | 0.96× | |
| 29 | Ohio | ~10K | 0.94× | |
| 30 | Tennessee | ~7K | 0.94× | |
| 31 | California | ~40K | 0.92× | |
| 32 | Virginia | ~8K | 0.91× | |
| 33 | Texas | ~30K | 0.89× | |
| 34 | Alabama | ~5K | 0.88× | |
| 35 | North Carolina | ~10K | 0.86× | |
| 36 | South Carolina | ~5K | 0.86× | |
| 37 | Rhode Island | ~1K | 0.85× | |
| 38 | Florida | ~20K | 0.83× | |
| 39 | Illinois | ~10K | 0.83× | |
| 40 | Connecticut | ~3K | 0.83× | |
| 41 | Pennsylvania | ~10K | 0.81× | |
| 42 | Georgia | ~9K | 0.81× | |
| 43 | Maryland | ~5K | 0.81× | |
| 44 | Mississippi | ~2K | 0.81× | |
| 45 | Louisiana | ~4K | 0.80× | |
| 46 | Massachusetts | ~6K | 0.79× | |
| 47 | Delaware | <1K | 0.79× | |
| 48 | New York | ~20K | 0.73× | |
| 49 | Washington, District of Columbia | <1K | 0.73× | |
| 50 | New Jersey | ~7K | 0.69× |
The strongest cross-interests of the Star Trek Beyond audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | DC Comics | Literature | 5.20× | ||
| 02 | Star Trek | Movies & TV | 3.85× | ||
| 03 | Golden Globe Award | Movies & TV | 2.99× | ||
| 04 | NASA | Cars & Mobility | 2.97× | ||
| 05 | Batman | Movies & TV | 2.95× | ||
| 06 | WWE | Sports | 2.31× | ||
| 07 | Bible | Politics & Society | 2.21× | ||
| 08 | Hard rock | Music & Radio | 2.13× | ||
| 09 | Golden State Warriors | Sports | 1.95× | ||
| 10 | TV game shows | Movies & TV | 1.95× | ||
| 11 | Caribbean | Travel & Leisure | 1.87× | ||
| 12 | Solar energy | Home & Garden | 1.82× | ||
| 13 | TV comedies | Movies & TV | 1.80× | ||
| 14 | Horror movies | Movies & TV | 1.68× | ||
| 15 | Whisky | Food & Beverages | 1.68× | ||
| 16 | Coffeehouses | Food & Beverages | 1.67× | ||
| 17 | CNN | Movies & TV | 1.54× | ||
| 18 | Nonprofit organization | Politics & Society | 1.54× | ||
| 19 | HBO | Movies & TV | 1.54× | ||
| 20 | Electronic music | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.79× | |
| Tradition | CONSERVATISM | 1.45× | |
| Individualism | JOY | 1.13× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.38× | |
| Sustainability | BALANCE | 0.46× | |
| Sports Activity | POWER | 0.48× |
Star Trek Beyond has an estimated audience of 381,479 people in United States, concentrated in California and Texas.
35.2% of Star Trek Beyond fans are female, 64.8% are male, with an average age of 43.8 years.
Star Trek Beyond fans show strongest brand affinity for DC Comics (5.2×), Batman (2.95×), and Golden Globe Award (2.99×) over the country average.
Star Trek Beyond fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Star Trek Beyond itself, the audience over-indexes on Batman (2.95×), Golden Globe Award (2.99×), CNN (1.54×), and WWE (2.31×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Star Trek Beyond. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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