Stonyfield Farm Audience in United States

Stonyfield Farm logo

Stonyfield Farm has an estimated audience of 473,734 people in United States. 68.7% are female, 31.3% are male, average age 40.1. Top regions: New Hampshire, California, New York. Top brand affinities: Lulu 黃路梓茵, Lindy Hop, Saving, Mothercare, Regional styles of Mexican music.

The average Stonyfield Farm fan in United States is 40.1 years old, more female, and lives primarily in New Hampshire. The audience is concentrated in New Hampshire, California, New York. Top brand affinities include Lulu 黃路梓茵, Lindy Hop, Saving, with strongest over-indexing on Lulu 黃路梓茵 (56.67× the country average). Demographically, the Stonyfield Farm audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Stonyfield Farm fans

Demographic split for Stonyfield Farm audience in United States
MetricValue
Female68.7%
Male31.3%
Average age40.1
Estimated audience size473,734

Audience persona

The typical Stonyfield Farm fan in United States is more female, around 40.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Stonyfield Farm in United States
RegionReachAffinity
New Hampshire33,51317.95×
California32,3280.62×
New York30,1911.14×
Massachusetts24,7972.66×
Texas19,6980.48×
Florida19,5190.61×
New Jersey12,5581.04×
Illinois10,7900.68×
Pennsylvania9,4300.59×
North Carolina8,1340.57×
Ohio6,9040.47×
Georgia6,7350.46×
Virginia6,2940.55×
Connecticut5,5721.17×
Maryland4,9840.61×
Michigan4,6990.38×
Washington4,3960.46×
South Carolina3,7480.53×
Minnesota3,5520.52×
Arizona3,4930.36×
Maine3,4702.04×
Wisconsin3,4180.48×
Colorado3,3630.45×
Tennessee3,3030.35×
Indiana3,1950.37×
Missouri2,4310.32×
Oregon2,4060.44×
Vermont2,2552.71×
Alabama1,9810.3×
Kentucky1,8760.32×
Louisiana1,8620.3×
Rhode Island1,7031.13×
Nevada1,5810.35×
Iowa1,4440.37×
Kansas1,3690.37×
Utah1,3570.32×
Oklahoma1,3000.25×
Mississippi1,1970.31×
Arkansas1,1520.3×
Washington, District of Columbia1,0590.74×
Idaho9880.42×
West Virginia9880.45×
Alaska9860.97×
Hawaii9440.46×
Montana8590.65×
South Dakota8480.77×
North Dakota8260.85×
Wyoming7991.14×
Nebraska7970.34×
New Mexico7930.33×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Stonyfield Farm audience
BrandAffinityCategory
Lulu 黃路梓茵56.67×Movies & TV
Lindy Hop17.65×Music & Radio
Saving4.2×Business & Career
Mothercare4.07×Kids & Family
Regional styles of Mexican music2.94×Music & Radio
Nebraska Cornhuskers8.65×Sports
Natural rubber2.1×Cars & Mobility
Alaska1.57×Travel & Leisure
St. Ives12.5×Travel & Leisure
Iowa Lottery8.19×Games
Nationality1.56×Politics & Society
National University of Distance Education20.93×Business & Career
Shannon Leto15.45×Movies & TV
Superintendent (education)6.17×Business & Career
Kansas1.53×Travel & Leisure
Highland games5.14×Sports
Jeremy Riddle20×Music & Radio
Kendra Scott1.59×Fashion & Accessoires
The Other Woman (2009 film)4.3×Movies & TV
Soldering iron1.62×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Stonyfield Farm audience
TraitClusterScore
Healthy LifestyleBALANCE2.39
IndulgenceJOY2.33
LGBTQ+ IdentityOPEN1.79
Design AffinityPREMIUM1.74
Convenience OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.66

Worldwide distribution

Worldwide audience distribution share by country for Stonyfield Farm
CountryShare
United States93.2%
United Kingdom2.7%
Canada1.6%

See Stonyfield Farm audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Stonyfield Farm have in United States?

Stonyfield Farm has an estimated audience of 473,734 people in United States, concentrated in New Hampshire and California.

What is the gender split and age of Stonyfield Farm fans?

68.7% of Stonyfield Farm fans are female, 31.3% are male, with an average age of 40.1 years.

Which brands do Stonyfield Farm fans like most?

Stonyfield Farm fans show strongest brand affinity for Lulu 黃路梓茵 (56.67×), Lindy Hop (17.65×), and Saving (4.2×) over the country average.

Where do Stonyfield Farm fans live in United States?

Stonyfield Farm fans in United States are most concentrated in New Hampshire (reach 33,513), California (reach 32,328), and New York (reach 30,191). These three regions account for the largest share of the active audience.

What other brands do Stonyfield Farm fans also like?

Beyond Stonyfield Farm itself, the audience over-indexes on Lindy Hop (17.65×), Saving (4.2×), Mothercare (4.07×), and Regional styles of Mexican music (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Stonyfield Farm. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.