Strained yogurt Audience in United States

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Strained yogurt has an estimated audience of 1,978,975 people in United States. 76.3% are female, 23.7% are male, average age 38.7. Top regions: California, Texas, New York. Top brand affinities: Regional styles of Mexican music, Historic site, Ken Burns, Hibachi, Jingoism.

The average Strained yogurt fan in United States is 38.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Regional styles of Mexican music, Historic site, Ken Burns, with strongest over-indexing on Regional styles of Mexican music (15.12× the country average). Demographically, the Strained yogurt audience skews more female with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Strained yogurt fans

Demographic split for Strained yogurt audience in United States
MetricValue
Female76.3%
Male23.7%
Average age38.7
Estimated audience size1,978,975

Audience persona

The typical Strained yogurt fan in United States is more female, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Strained yogurt in United States
RegionReachAffinity
California263,5381.21×
Texas135,9860.8×
New York128,2851.16×
Florida127,6530.95×
Illinois69,9281.06×
New Jersey60,1271.19×
Pennsylvania56,8280.85×
Georgia56,3320.92×
Virginia49,0621.02×
Massachusetts48,5651.25×
North Carolina48,5220.81×
Washington47,4081.19×
Ohio44,4810.73×
Michigan44,2810.86×
Maryland34,8691.02×
Tennessee28,8110.73×
Colorado28,0850.9×
Wisconsin26,1010.88×
Indiana24,9050.69×
Missouri24,6940.77×
Oregon23,8251.05×
Connecticut22,7511.15×
Arizona22,5170.56×
Minnesota21,3770.75×
South Carolina19,4760.65×
Oklahoma17,5620.8×
Nevada16,9450.89×
Louisiana16,5900.65×
Utah14,1090.8×
Kentucky13,9600.56×
Alabama12,8690.47×
Arkansas11,0510.68×
Mississippi10,8840.67×
Iowa10,6930.66×
Kansas10,6710.68×
Hawaii10,1911.2×
Idaho8,8900.9×
Nebraska8,8030.89×
West Virginia8,3440.91×
New Mexico8,2420.83×
Rhode Island8,1701.3×
Maine8,1661.15×
New Hampshire7,9331.02×
Montana7,8171.42×
Alaska7,6861.82×
South Dakota7,1641.57×
North Dakota6,9761.72×
Washington, District of Columbia6,6041.11×
Vermont6,5291.88×
Delaware6,4021.17×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strained yogurt audience
BrandAffinityCategory
Regional styles of Mexican music15.12×Music & Radio
Historic site5.34×Arts & Culture
Ken Burns8.25×Movies & TV
Hibachi7.19×Food & Beverages
Jingoism1.92×Politics & Society
Christmas Gifts4.58×Kids & Family
Layne Staley5.25×Music & Radio
Karbala7.42×Travel & Leisure
Governor of Michigan5.67×Politics & Society
Goop3.98×Internet & Social Media
Vocal harmony3.28×Music & Radio
Grinch2.69×Movies & TV
Fairy godmother4.91×Literature
Unique Gifts1.54×Shopping
JDSU1.95×Business & Career
Birthday Gifts2.06×Kids & Family
Mathcore4.96×Music & Radio
headspace5.24×Health
La Jolla5.17×Travel & Leisure
Isothermal process15.12×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strained yogurt audience
TraitClusterScore
IndulgenceJOY1.55
Family OrientationCONSERVATISM1.51
Price SensitivityPREMIUM1.4
Convenience OrientationPREMIUM1.37
Luxury OrientationPREMIUM1.34
Design AffinityPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Strained yogurt
CountryShare
United States67.5%
Australia5.0%
Mexico4.5%

See Strained yogurt audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Strained yogurt have in United States?

Strained yogurt has an estimated audience of 1,978,975 people in United States, concentrated in California and Texas.

What is the gender split and age of Strained yogurt fans?

76.3% of Strained yogurt fans are female, 23.7% are male, with an average age of 38.7 years.

Which brands do Strained yogurt fans like most?

Strained yogurt fans show strongest brand affinity for Regional styles of Mexican music (15.12×), Historic site (5.34×), and Ken Burns (8.25×) over the country average.

Where do Strained yogurt fans live in United States?

Strained yogurt fans in United States are most concentrated in California (reach 263,538), Texas (reach 135,986), and New York (reach 128,285). These three regions account for the largest share of the active audience.

What other brands do Strained yogurt fans also like?

Beyond Strained yogurt itself, the audience over-indexes on Historic site (5.34×), Ken Burns (8.25×), Hibachi (7.19×), and Jingoism (1.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Strained yogurt. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.