Rascasse Audience Intelligence

Sumatra Audience in United States

A data profile of the people who buy, follow and care about Sumatra in United States — modelled from more than twelve digital signal sources. Sumatra has an estimated audience of 286,955 people in United States.

#70among Island in United States#5938among POI in United States#4149in Travel & Leisure

The average Sumatra fan in United States is 40.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Aphex Twin, George Lopez, Jane Goodall, with strongest over-indexing on Aphex Twin (73.58× the country average).

Demographically, the Sumatra audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sumatra fan in United States is more female, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Aphex Twin.

Category: Travel & Leisure · Type: POI · Subtype: Island

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sumatra profile in United States.

Audience size
287K
in United States
Gender
60.0%♀
40.0% male
Age
40.4
average years
Country rank
#49453
POI in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sumatra fans

60.0% are female, 40.0% are male, average age 40.4.

Fig. 02

Gender split

60.0%
Female
40.0%
Male
Demographic split for Sumatra audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.4
Estimated audience size286,955
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Sumatra audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3918%
40-4920%
50+25%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Sumatra audience comes from United States.

Worldwide audience distribution share by country for Sumatra
CountryShare
Indonesia45.8%
Malaysia16.9%
United States4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sumatra audience in United States is strongest.

Fig. 05

Top regions by affinity

Sumatra fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~2K1.53×
02Washington, District of Columbia~1K1.37×
03Washington~8K1.32×
04Oregon~4K1.24×
05Massachusetts~7K1.23×
06Colorado~6K1.23×
07Maine~1K1.23×
08Alaska<1K1.22×
09Vermont<1K1.16×
10California~40K1.14×
11Utah~3K1.13×
12Montana<1K1.13×
13New Hampshire~1K1.12×
14Connecticut~3K1.09×
15Rhode Island<1K1.07×
16Minnesota~4K1.05×
17Virginia~7K1.04×
18Florida~20K1.01×
19New York~20K1.01×
20Maryland~5K1.01×
21Wisconsin~4K0.98×
22Kansas~2K0.98×
23Pennsylvania~9K0.97×
24New Mexico~1K0.96×
25Idaho~1K0.96×
26Missouri~4K0.95×
27Nebraska~1K0.95×
28North Carolina~8K0.93×
29Illinois~9K0.92×
30Indiana~5K0.91×
31Iowa~2K0.91×
32North Dakota<1K0.91×
33Texas~20K0.90×
34Georgia~8K0.90×
35Michigan~7K0.90×
36New Jersey~7K0.90×
37Arizona~5K0.90×
38South Carolina~4K0.90×
39South Dakota<1K0.90×
40Kentucky~3K0.89×
41Oklahoma~3K0.89×
42Delaware<1K0.89×
43West Virginia~1K0.88×
44Tennessee~5K0.87×
45Nevada~2K0.85×
46Arkansas~2K0.85×
47Ohio~7K0.81×
48Louisiana~3K0.80×
49Alabama~3K0.78×
50Mississippi~2K0.78×
Fig. 06

Affinity by region

Affinity by region — Sumatra, United States
0.78×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sumatra audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sumatra audience
#·InterestCategoryAffinity×
01Aphex TwinMusic & Radio73.58×
02George LopezMovies & TV20.22×
03gold necklacesFashion & Accessoires17.31×
04MP3Technology & Electronics16.61×
05Jane GoodallPets & Animals14.73×
06Sharon StoneMovies & TV8.79×
07Kiernan ShipkaMovies & TV8.79×
08John MalkovichMovies & TV8.79×
09Brookes BrothersMusic & Radio8.62×
10Sustainable energyHome & Garden5.47×
11Renewable energyBusiness & Career4.11×
12FedExBusiness & Career3.25×
13Weather forecastingHome & Garden3.13×
14Solar energyHome & Garden2.54×
15InnovationBusiness & Career2.32×
16Planet FitnessSports2.23×
17Mortgage loansBusiness & Career1.98×
18Bank of AmericaBusiness & Career1.78×
19Trader Joe'sShopping1.72×
20PinterestInternet & Social Media1.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sumatra audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sumatra audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.93×
SustainabilityBALANCE1.86×
Quality AwarenessPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sumatra audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.72×
Healthy LifestyleBALANCE0.87×
DIY MentalityTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sumatra have in United States?

Sumatra has an estimated audience of 286,955 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Sumatra fans?

60.0% of Sumatra fans are female, 40.0% are male, with an average age of 40.4 years.

03

Which brands do Sumatra fans like most?

Sumatra fans show strongest brand affinity for Aphex Twin (73.58×), George Lopez (20.22×), and Jane Goodall (14.73×) over the country average.

04

Where do Sumatra fans live in United States?

Sumatra fans in United States are most concentrated in California (reach ~40K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Sumatra fans also like?

Beyond Sumatra itself, the audience over-indexes on George Lopez (20.22×), Jane Goodall (14.73×), Sustainable energy (5.47×), and MP3 (16.61×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Island audiences in United States

See Sumatra audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sumatra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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