Sumatra Audience in United States

Sumatra logo

Sumatra has an estimated audience of 286,955 people in United States. 60.0% are female, 40.0% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Hibachi, Historic site, Information sensitivity, Vocal harmony, Goop.

The average Sumatra fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hibachi, Historic site, Information sensitivity, with strongest over-indexing on Hibachi (25.94× the country average). Demographically, the Sumatra audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Island

Demographics of Sumatra fans

Demographic split for Sumatra audience in United States
MetricValue
Female60.0%
Male40.0%
Average age40.4
Estimated audience size286,955

Audience persona

The typical Sumatra fan in United States is more female, around 40.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Hibachi.

Top regions in United States

Top regions ranked by reach for Sumatra in United States
RegionReachAffinity
California39,9931.27×
Texas22,2160.9×
Florida20,8151.07×
New York17,1121.07×
Pennsylvania9,3740.97×
Illinois9,0110.94×
Georgia8,3820.95×
North Carolina8,2530.96×
Washington7,8661.37×
Virginia7,4941.07×
Ohio7,2540.82×
Michigan7,0910.94×
Massachusetts7,0831.25×
New Jersey6,5640.9×
Colorado5,9591.32×
Arizona5,3710.92×
Tennessee5,1180.89×
Maryland4,9311×
Indiana4,6150.88×
Missouri4,4860.97×
Minnesota4,3241.05×
Wisconsin4,3051×
Oregon4,2471.29×
South Carolina3,9560.92×
Kentucky3,1420.87×
Connecticut3,0291.05×
Utah3,0201.18×
Oklahoma2,9100.91×
Alabama2,9070.73×
Louisiana2,8240.76×
Nevada2,4500.88×
Hawaii2,1441.74×
Kansas2,1030.93×
Iowa2,0980.89×
Arkansas1,9150.81×
Mississippi1,6920.72×
New Mexico1,3590.94×
Idaho1,3520.94×
Washington, District of Columbia1,3491.56×
Nebraska1,3430.93×
Maine1,2551.22×
New Hampshire1,1751.04×
West Virginia1,1580.87×
Montana9161.15×
Rhode Island9141×
Alaska7351.2×
Delaware6140.78×
Vermont5621.11×
South Dakota4520.68×
North Dakota4160.71×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sumatra audience
BrandAffinityCategory
Hibachi25.94×Food & Beverages
Historic site10.47×Arts & Culture
Information sensitivity20.51×Technology & Electronics
Vocal harmony9.87×Music & Radio
Goop11.34×Internet & Social Media
Fairy godmother15.25×Literature
Google Home12.53×Technology & Electronics
Governor of Michigan12.85×Politics & Society
UK garage8.79×Music & Radio
Wok10.25×Food & Beverages
Home equity3.07×Home & Garden
Nationality3.23×Politics & Society
headspace14.1×Health
Cherish (group)14.13×Music & Radio
Grinch4.97×Movies & TV
Easy Home Meals49.33×Food & Beverages
Guitarist (magazine)13.58×Music & Radio
Grace Slick9.64×Music & Radio
Stamp collecting5.2×Home & Garden
Mathcore8.63×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sumatra audience
TraitClusterScore
Luxury OrientationPREMIUM4.08
Risk AppetiteTHRILL2.22
TravellingTHRILL1.67
Quality AwarenessPREMIUM1.67
SustainabilityBALANCE1.35
MindfulnessBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for Sumatra
CountryShare
Indonesia45.9%
Malaysia16.9%
United States4.2%

See Sumatra audiences in other countries

More Island audiences in United States

Frequently asked questions

How many fans does Sumatra have in United States?

Sumatra has an estimated audience of 286,955 people in United States, concentrated in California and Texas.

What is the gender split and age of Sumatra fans?

60.0% of Sumatra fans are female, 40.0% are male, with an average age of 40.4 years.

Which brands do Sumatra fans like most?

Sumatra fans show strongest brand affinity for Hibachi (25.94×), Historic site (10.47×), and Information sensitivity (20.51×) over the country average.

Where do Sumatra fans live in United States?

Sumatra fans in United States are most concentrated in California (reach 39,993), Texas (reach 22,216), and Florida (reach 20,815). These three regions account for the largest share of the active audience.

What other brands do Sumatra fans also like?

Beyond Sumatra itself, the audience over-indexes on Historic site (10.47×), Information sensitivity (20.51×), Vocal harmony (9.87×), and Goop (11.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sumatra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.