Rascasse Audience Intelligence

Super Junior Audience in United States

A data profile of the people who buy, follow and care about Super Junior in United States — modelled from more than twelve digital signal sources. Super Junior has an estimated audience of 566,510 people in United States.

The average Super Junior fan in United States is 27.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include BTS, International education, Group buying, with strongest over-indexing on BTS (34.34× the country average).

Demographically, the Super Junior audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Super Junior fan in United States is more female, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for BTS.

Category: Music & Radio · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Super Junior profile in United States.

Audience size
567K
in United States
Gender
66.3%
33.7% male
Age
27.2
average years
Country rank
#34031
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Super Junior fans

66.3% are female, 33.7% are male, average age 27.2.

Fig. 02

Gender split

66.3%
Female
33.7%
Male
Demographic split for Super Junior audience in United States
MetricValue
Female66.3%
Male33.7%
Average age27.2
Estimated audience size566,510
Fig. 03

Age distribution

Ø 27.2
average years
Age distribution of the Super Junior audience in United States
Age bracketShare%
16-1957%
20-2920%
30-3910%
40-497%
50+5%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Super Junior audience comes from United States.

Worldwide audience distribution share by country for Super Junior
CountryShare
Japan48.2%
Indonesia10.7%
United States10.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Super Junior audience in United States is strongest.

Fig. 05

Top regions by affinity

Super Junior fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~20K3.73×
02Hawaii~7K2.91×
03California~100K1.89×
04Washington~20K1.48×
05Texas~60K1.30×
06Nevada~7K1.28×
07Arizona~10K1.23×
08New York~40K1.19×
09Virginia~20K1.16×
10Maryland~10K1.12×
11Illinois~20K1.11×
12New Jersey~20K1.10×
13Georgia~20K1.08×
14Oregon~7K1.05×
15Wyoming<1K1.05×
16Alaska~1K1.04×
17Massachusetts~10K1.01×
18Minnesota~8K1.00×
19North Carolina~20K0.97×
20Arkansas~5K0.97×
21Louisiana~7K0.96×
22Washington, District of Columbia~2K0.94×
23Alabama~7K0.93×
24Oklahoma~6K0.93×
25Colorado~8K0.91×
26Florida~30K0.90×
27Utah~5K0.90×
28New Mexico~3K0.89×
29Rhode Island~2K0.89×
30Connecticut~5K0.87×
31Kansas~4K0.86×
32Delaware~1K0.85×
33North Dakota<1K0.85×
34Tennessee~9K0.84×
35Indiana~8K0.82×
36Missouri~7K0.81×
37Pennsylvania~20K0.80×
38Nebraska~2K0.80×
39Michigan~10K0.79×
40Wisconsin~7K0.79×
41Kentucky~6K0.79×
42South Dakota~1K0.79×
43Ohio~10K0.78×
44Idaho~2K0.76×
45South Carolina~6K0.75×
46West Virginia~2K0.75×
47Montana~1K0.75×
48Iowa~3K0.73×
49New Hampshire~2K0.73×
50Maine~1K0.72×
Fig. 06

Affinity by region

Affinity by region — Super Junior, United States
0.72×1.00×3.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Super Junior audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Super Junior audience
#·InterestCategoryAffinity×
01International educationBusiness & Career49.87×
02Mercedes AMG Petronas F1Sports39.83×
03BTSMusic & Radio34.34×
04Group buyingShopping33.62×
05AllkpopMusic & Radio29.25×
06IU (singer)Music & Radio28.23×
07Park Ji-minMusic & Radio25.80×
08Boy bandMusic & Radio25.15×
09Max VerstappenSports20.00×
10RakutenShopping17.97×
11Scarface (1983 film)Movies & TV11.90×
12Anime and manga fandomLiterature10.74×
13Disneyland ParisTravel & Leisure10.00×
14UniqloShopping8.92×
15Electronic dance musicMusic & Radio8.59×
16Hello KittyKids & Family8.39×
17Digital artArts & Culture5.83×
18MangaLiterature5.27×
19ComicsLiterature4.06×
20TikTokInternet & Social Media2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Super Junior audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Super Junior audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.50×
Community OrientationOPEN2.37×
Pet OwnershipJOY2.15×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Super Junior audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.55×
Need for SecurityCONSERVATISM0.67×
IndividualismJOY0.71×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Super Junior have in United States?

Super Junior has an estimated audience of 566,510 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Super Junior fans?

66.3% of Super Junior fans are female, 33.7% are male, with an average age of 27.2 years.

03

Which brands do Super Junior fans like most?

Super Junior fans show strongest brand affinity for BTS (34.34×), International education (49.87×), and Group buying (33.62×) over the country average.

04

Where do Super Junior fans live in United States?

Super Junior fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Super Junior fans also like?

Beyond Super Junior itself, the audience over-indexes on International education (49.87×), Group buying (33.62×), Mercedes AMG Petronas F1 (39.83×), and Allkpop (29.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Super Junior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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