A data profile of the people who buy, follow and care about Super Junior in United States — modelled from more than twelve digital signal sources. Super Junior has an estimated audience of 566,510 people in United States.
The average Super Junior fan in United States is 27.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include BTS, International education, Group buying, with strongest over-indexing on BTS (34.34× the country average).
Demographically, the Super Junior audience skews more female with an average age of 27.2, and over-indexes on personality traits such as Patriotism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Super Junior fan in United States is more female, around 27.2 years old, with strong Patriotism tendencies and a notable affinity for BTS.
The key figures that characterise the Super Junior profile in United States.
66.3% are female, 33.7% are male, average age 27.2.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 27.2 |
| Estimated audience size | 566,510 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 57% | |
| 20-29 | 20% | |
| 30-39 | 10% | |
| 40-49 | 7% | |
| 50+ | 5% |
of the worldwide Super Junior audience comes from United States.
| Country | Share |
|---|---|
| Japan | 48.2% |
| Indonesia | 10.7% |
| United States | 10.6% |
Where the Super Junior audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mississippi | ~20K | 3.73× | |
| 02 | Hawaii | ~7K | 2.91× | |
| 03 | California | ~100K | 1.89× | |
| 04 | Washington | ~20K | 1.48× | |
| 05 | Texas | ~60K | 1.30× | |
| 06 | Nevada | ~7K | 1.28× | |
| 07 | Arizona | ~10K | 1.23× | |
| 08 | New York | ~40K | 1.19× | |
| 09 | Virginia | ~20K | 1.16× | |
| 10 | Maryland | ~10K | 1.12× | |
| 11 | Illinois | ~20K | 1.11× | |
| 12 | New Jersey | ~20K | 1.10× | |
| 13 | Georgia | ~20K | 1.08× | |
| 14 | Oregon | ~7K | 1.05× | |
| 15 | Wyoming | <1K | 1.05× | |
| 16 | Alaska | ~1K | 1.04× | |
| 17 | Massachusetts | ~10K | 1.01× | |
| 18 | Minnesota | ~8K | 1.00× | |
| 19 | North Carolina | ~20K | 0.97× | |
| 20 | Arkansas | ~5K | 0.97× | |
| 21 | Louisiana | ~7K | 0.96× | |
| 22 | Washington, District of Columbia | ~2K | 0.94× | |
| 23 | Alabama | ~7K | 0.93× | |
| 24 | Oklahoma | ~6K | 0.93× | |
| 25 | Colorado | ~8K | 0.91× | |
| 26 | Florida | ~30K | 0.90× | |
| 27 | Utah | ~5K | 0.90× | |
| 28 | New Mexico | ~3K | 0.89× | |
| 29 | Rhode Island | ~2K | 0.89× | |
| 30 | Connecticut | ~5K | 0.87× | |
| 31 | Kansas | ~4K | 0.86× | |
| 32 | Delaware | ~1K | 0.85× | |
| 33 | North Dakota | <1K | 0.85× | |
| 34 | Tennessee | ~9K | 0.84× | |
| 35 | Indiana | ~8K | 0.82× | |
| 36 | Missouri | ~7K | 0.81× | |
| 37 | Pennsylvania | ~20K | 0.80× | |
| 38 | Nebraska | ~2K | 0.80× | |
| 39 | Michigan | ~10K | 0.79× | |
| 40 | Wisconsin | ~7K | 0.79× | |
| 41 | Kentucky | ~6K | 0.79× | |
| 42 | South Dakota | ~1K | 0.79× | |
| 43 | Ohio | ~10K | 0.78× | |
| 44 | Idaho | ~2K | 0.76× | |
| 45 | South Carolina | ~6K | 0.75× | |
| 46 | West Virginia | ~2K | 0.75× | |
| 47 | Montana | ~1K | 0.75× | |
| 48 | Iowa | ~3K | 0.73× | |
| 49 | New Hampshire | ~2K | 0.73× | |
| 50 | Maine | ~1K | 0.72× |
The strongest cross-interests of the Super Junior audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | International education | Business & Career | 49.87× | ||
| 02 | Mercedes AMG Petronas F1 | Sports | 39.83× | ||
| 03 | BTS | Music & Radio | 34.34× | ||
| 04 | Group buying | Shopping | 33.62× | ||
| 05 | Allkpop | Music & Radio | 29.25× | ||
| 06 | IU (singer) | Music & Radio | 28.23× | ||
| 07 | Park Ji-min | Music & Radio | 25.80× | ||
| 08 | Boy band | Music & Radio | 25.15× | ||
| 09 | Max Verstappen | Sports | 20.00× | ||
| 10 | Rakuten | Shopping | 17.97× | ||
| 11 | Scarface (1983 film) | Movies & TV | 11.90× | ||
| 12 | Anime and manga fandom | Literature | 10.74× | ||
| 13 | Disneyland Paris | Travel & Leisure | 10.00× | ||
| 14 | Uniqlo | Shopping | 8.92× | ||
| 15 | Electronic dance music | Music & Radio | 8.59× | ||
| 16 | Hello Kitty | Kids & Family | 8.39× | ||
| 17 | Digital art | Arts & Culture | 5.83× | ||
| 18 | Manga | Literature | 5.27× | ||
| 19 | Comics | Literature | 4.06× | ||
| 20 | TikTok | Internet & Social Media | 2.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.50× | |
| Community Orientation | OPEN | 2.37× | |
| Pet Ownership | JOY | 2.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.55× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Individualism | JOY | 0.71× |
Super Junior has an estimated audience of 566,510 people in United States, concentrated in California and Texas.
66.3% of Super Junior fans are female, 33.7% are male, with an average age of 27.2 years.
Super Junior fans show strongest brand affinity for BTS (34.34×), International education (49.87×), and Group buying (33.62×) over the country average.
Super Junior fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and New York (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Super Junior itself, the audience over-indexes on International education (49.87×), Group buying (33.62×), Mercedes AMG Petronas F1 (39.83×), and Allkpop (29.25×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Super Junior. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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