A data profile of the people who buy, follow and care about Susana Zabaleta in United States — modelled from more than twelve digital signal sources. Susana Zabaleta has an estimated audience of 192,200 people in United States.
The average Susana Zabaleta fan in United States is 37.8 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include FIFA World Cup, La Liga, Shakira, with strongest over-indexing on FIFA World Cup (4.21× the country average).
Demographically, the Susana Zabaleta audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Need for Security, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Susana Zabaleta fan in United States is more male, around 37.8 years old, with strong Need for Security tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Susana Zabaleta profile in United States.
43.1% are female, 56.9% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 37.8 |
| Estimated audience size | 192,200 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 30% | |
| 40-49 | 22% | |
| 50+ | 10% |
Where the Susana Zabaleta audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Texas | ~100K | 3.89× | |
| 02 | Arizona | ~20K | 3.29× | |
| 03 | California | ~100K | 3.16× | |
| 04 | New Mexico | ~4K | 2.68× | |
| 05 | Nevada | ~7K | 2.36× | |
| 06 | Illinois | ~20K | 1.75× | |
| 07 | Colorado | ~7K | 1.64× | |
| 08 | Utah | ~4K | 1.55× | |
| 09 | Kansas | ~3K | 1.21× | |
| 10 | Oregon | ~4K | 1.17× | |
| 11 | Oklahoma | ~4K | 1.16× | |
| 12 | Washington | ~7K | 1.14× | |
| 13 | Nebraska | ~2K | 1.09× | |
| 14 | Florida | ~20K | 1.08× | |
| 15 | Georgia | ~9K | 1.04× | |
| 16 | Arkansas | ~2K | 0.98× | |
| 17 | Idaho | ~1K | 0.97× | |
| 18 | North Carolina | ~8K | 0.94× | |
| 19 | New Jersey | ~7K | 0.94× | |
| 20 | Indiana | ~5K | 0.91× | |
| 21 | Alaska | <1K | 0.91× | |
| 22 | North Dakota | <1K | 0.90× | |
| 23 | Vermont | <1K | 0.89× | |
| 24 | South Dakota | <1K | 0.88× | |
| 25 | Montana | <1K | 0.86× | |
| 26 | Delaware | <1K | 0.86× | |
| 27 | Tennessee | ~5K | 0.85× | |
| 28 | Rhode Island | <1K | 0.85× | |
| 29 | West Virginia | ~1K | 0.84× | |
| 30 | Maine | <1K | 0.84× | |
| 31 | New York | ~10K | 0.83× | |
| 32 | Wisconsin | ~4K | 0.83× | |
| 33 | Alabama | ~3K | 0.83× | |
| 34 | Iowa | ~2K | 0.83× | |
| 35 | New Hampshire | <1K | 0.83× | |
| 36 | Hawaii | ~1K | 0.82× | |
| 37 | Washington, District of Columbia | <1K | 0.81× | |
| 38 | Maryland | ~4K | 0.78× | |
| 39 | Minnesota | ~3K | 0.77× | |
| 40 | Connecticut | ~2K | 0.77× | |
| 41 | Mississippi | ~2K | 0.77× | |
| 42 | Louisiana | ~3K | 0.74× | |
| 43 | South Carolina | ~3K | 0.73× | |
| 44 | Kentucky | ~3K | 0.69× | |
| 45 | Virginia | ~5K | 0.67× | |
| 46 | Missouri | ~3K | 0.65× | |
| 47 | Michigan | ~5K | 0.60× | |
| 48 | Massachusetts | ~3K | 0.59× | |
| 49 | Pennsylvania | ~5K | 0.51× | |
| 50 | Ohio | ~5K | 0.51× |
The strongest cross-interests of the Susana Zabaleta audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Sociedad | Sports | 20.31× | ||
| 02 | Copa Libertadores | Sports | 13.90× | ||
| 03 | Low-cost carrier | Travel & Leisure | 11.28× | ||
| 04 | La Liga | Sports | 9.65× | ||
| 05 | Shakira | Music & Radio | 9.40× | ||
| 06 | Atlético Madrid | Sports | 9.25× | ||
| 07 | Anne Hathaway | Movies & TV | 6.30× | ||
| 08 | Soap opera | Movies & TV | 5.37× | ||
| 09 | Milwaukee Brewers | Sports | 4.69× | ||
| 10 | FIFA World Cup | Sports | 4.21× | ||
| 11 | United Parcel Service | Business & Career | 3.82× | ||
| 12 | Real Madrid C.F. | Sports | 3.62× | ||
| 13 | Detroit Tigers | Sports | 3.54× | ||
| 14 | Solar energy | Home & Garden | 3.34× | ||
| 15 | Telecommunication | Technology & Electronics | 2.48× | ||
| 16 | T-Mobile | Technology & Electronics | 2.46× | ||
| 17 | EBay | Shopping | 1.89× | ||
| 18 | Alcoholic beverages | Food & Beverages | 1.69× | ||
| 19 | Walmart | Shopping | 1.69× | ||
| 20 | Cooking | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.72× | |
| Price Sensitivity | PREMIUM | 1.60× | |
| Urban Lifestyle | OPEN | 1.47× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.44× | |
| Mindfulness | BALANCE | 0.45× | |
| Early Adopter Mentality | POWER | 0.51× |
Susana Zabaleta has an estimated audience of 192,200 people in United States, concentrated in California and Texas.
43.1% of Susana Zabaleta fans are female, 56.9% are male, with an average age of 37.8 years.
Susana Zabaleta fans show strongest brand affinity for FIFA World Cup (4.21×), La Liga (9.65×), and Shakira (9.4×) over the country average.
Susana Zabaleta fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.
Beyond Susana Zabaleta itself, the audience over-indexes on La Liga (9.65×), Shakira (9.4×), Anne Hathaway (6.3×), and United Parcel Service (3.82×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Susana Zabaleta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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