Suze Orman Audience in United States
Suze Orman has an estimated audience of 339,509 people in United States. 67.6% are female, 32.4% are male, average age 43.5. Top regions: California, New York, Florida. Top brand affinities: Governor of Michigan, Goop, Historic site, Vocal harmony, headspace.
The average Suze Orman fan in United States is 43.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Governor of Michigan, Goop, Historic site, with strongest over-indexing on Governor of Michigan (7.83× the country average). Demographically, the Suze Orman audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Career Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Literature · Type: Person · Subtype: Entrepreneur
Demographics of Suze Orman fans
| Metric | Value |
|---|---|
| Female | 67.6% |
| Male | 32.4% |
| Average age | 43.5 |
| Estimated audience size | 339,509 |
Audience persona
The typical Suze Orman fan in United States is more female, around 43.5 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,981 | 1.04× |
| New York | 24,074 | 1.27× |
| Florida | 24,012 | 1.04× |
| Texas | 21,938 | 0.75× |
| Illinois | 13,922 | 1.23× |
| Pennsylvania | 12,468 | 1.09× |
| Georgia | 10,360 | 0.99× |
| North Carolina | 10,277 | 1.01× |
| New Jersey | 10,261 | 1.19× |
| Ohio | 10,100 | 0.97× |
| Michigan | 9,805 | 1.1× |
| Virginia | 9,207 | 1.11× |
| Massachusetts | 8,305 | 1.24× |
| Washington | 8,116 | 1.19× |
| Arizona | 7,534 | 1.09× |
| Maryland | 7,261 | 1.24× |
| Colorado | 5,988 | 1.12× |
| Minnesota | 5,966 | 1.23× |
| Wisconsin | 5,697 | 1.12× |
| Tennessee | 5,526 | 0.81× |
| Indiana | 5,447 | 0.88× |
| Missouri | 5,254 | 0.96× |
| South Carolina | 5,036 | 0.99× |
| Oregon | 4,878 | 1.25× |
| Connecticut | 3,984 | 1.17× |
| Alabama | 3,786 | 0.8× |
| Kentucky | 3,230 | 0.76× |
| Louisiana | 3,070 | 0.7× |
| Oklahoma | 3,064 | 0.81× |
| Nevada | 3,002 | 0.91× |
| Iowa | 2,767 | 0.99× |
| Utah | 2,601 | 0.86× |
| Kansas | 2,442 | 0.91× |
| Mississippi | 1,889 | 0.68× |
| Arkansas | 1,888 | 0.67× |
| Nebraska | 1,681 | 0.99× |
| Hawaii | 1,676 | 1.15× |
| New Hampshire | 1,636 | 1.22× |
| Idaho | 1,564 | 0.92× |
| New Mexico | 1,427 | 0.84× |
| Maine | 1,385 | 1.14× |
| Washington, District of Columbia | 1,316 | 1.29× |
| Rhode Island | 1,221 | 1.13× |
| Montana | 1,134 | 1.2× |
| West Virginia | 1,084 | 0.69× |
| Delaware | 833 | 0.89× |
| Alaska | 705 | 0.97× |
| Vermont | 620 | 1.04× |
| South Dakota | 596 | 0.76× |
| North Dakota | 570 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Governor of Michigan | 7.83× | Politics & Society |
| Goop | 5.07× | Internet & Social Media |
| Historic site | 3.89× | Arts & Culture |
| Vocal harmony | 4.11× | Music & Radio |
| headspace | 8.43× | Health |
| Corona (band) | 4.04× | Music & Radio |
| Wok | 4.57× | Food & Beverages |
| Grinch | 2.8× | Movies & TV |
| Fairy godmother | 5× | Literature |
| Cherish (group) | 6.57× | Music & Radio |
| Quechua (brand) | 9.81× | Sports |
| TV Fanatic | 6.07× | Movies & TV |
| Hipster | 5.41× | Politics & Society |
| Google Home | 3.59× | Technology & Electronics |
| Grace Slick | 4.82× | Music & Radio |
| Hibachi | 4.3× | Food & Beverages |
| Harlow | 6.18× | Travel & Leisure |
| El Paso County, Colorado | 6.72× | Travel & Leisure |
| Guitarist (magazine) | 5.74× | Music & Radio |
| Mathcore | 4.02× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.89 |
| Family Orientation | CONSERVATISM | 1.51 |
| Design Affinity | PREMIUM | 1.51 |
| Travelling | THRILL | 1.48 |
| Community Orientation | OPEN | 1.37 |
| Quality Awareness | PREMIUM | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 83.8% |
| Canada | 3.7% |
| United Kingdom | 2.1% |
See Suze Orman audiences in other countries
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Frequently asked questions
How many fans does Suze Orman have in United States?
Suze Orman has an estimated audience of 339,509 people in United States, concentrated in California and New York.
What is the gender split and age of Suze Orman fans?
67.6% of Suze Orman fans are female, 32.4% are male, with an average age of 43.5 years.
Which brands do Suze Orman fans like most?
Suze Orman fans show strongest brand affinity for Governor of Michigan (7.83×), Goop (5.07×), and Historic site (3.89×) over the country average.
Where do Suze Orman fans live in United States?
Suze Orman fans in United States are most concentrated in California (reach 38,981), New York (reach 24,074), and Florida (reach 24,012). These three regions account for the largest share of the active audience.
What other brands do Suze Orman fans also like?
Beyond Suze Orman itself, the audience over-indexes on Goop (5.07×), Historic site (3.89×), Vocal harmony (4.11×), and headspace (8.43×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Suze Orman. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.