Sysco Audience in United States

Sysco logo

Sysco has an estimated audience of 1,665,938 people in United States. 40.9% are female, 59.1% are male, average age 43.4. Top regions: Texas, California, Florida. Top brand affinities: Regional styles of Mexican music, Stamp collecting, Historic site, Halsey, Oregon, Zoo Tycoon (series).

The average Sysco fan in United States is 43.4 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Regional styles of Mexican music, Stamp collecting, Historic site, with strongest over-indexing on Regional styles of Mexican music (17.36× the country average). Demographically, the Sysco audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Career Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Sysco fans

Demographic split for Sysco audience in United States
MetricValue
Female40.9%
Male59.1%
Average age43.4
Estimated audience size1,665,938

Audience persona

The typical Sysco fan in United States is more male, around 43.4 years old, with strong Career Orientation tendencies and a notable affinity for Regional styles of Mexican music.

Top regions in United States

Top regions ranked by reach for Sysco in United States
RegionReachAffinity
Texas177,6311.24×
California152,7600.83×
Florida135,8211.2×
New York63,8570.69×
Georgia57,0551.11×
Illinois52,1910.94×
Pennsylvania44,6270.8×
North Carolina42,6250.85×
Ohio38,9260.76×
Michigan36,8500.85×
Virginia36,8270.91×
Tennessee33,6961.01×
Maryland30,9791.08×
Minnesota30,2141.27×
New Jersey29,3090.69×
Wisconsin28,3631.13×
Louisiana28,0131.3×
Massachusetts27,9110.85×
Colorado26,1681×
Washington24,9860.75×
Arizona24,0230.71×
Indiana23,2380.76×
Missouri22,1210.82×
South Carolina21,4080.85×
Alabama19,1050.82×
Oregon18,8480.99×
Kentucky16,5370.79×
Mississippi16,5331.2×
Utah16,5111.11×
Oklahoma16,2610.88×
Arkansas15,7961.15×
Nevada15,7270.98×
Kansas14,0341.07×
Iowa13,0970.95×
Connecticut10,9960.66×
Nebraska10,3891.24×
Montana9,4542.05×
New Mexico9,4251.13×
Idaho8,8781.06×
Maine7,3171.23×
Hawaii6,7850.95×
North Dakota6,4521.89×
New Hampshire5,0500.77×
West Virginia4,9960.64×
Rhode Island4,6990.89×
Delaware4,1410.9×
South Dakota4,1281.07×
Alaska4,1201.16×
Washington, District of Columbia3,8990.78×
Wyoming3,7011.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sysco audience
BrandAffinityCategory
Regional styles of Mexican music17.36×Music & Radio
Stamp collecting16.27×Home & Garden
Historic site5.66×Arts & Culture
Halsey, Oregon10.46×Travel & Leisure
Zoo Tycoon (series)20×Games
Alaska1.62×Travel & Leisure
Fairy godmother5.85×Literature
Unique Gifts1.76×Shopping
Kendra Scott2.16×Fashion & Accessoires
Pillow1.55×Home & Garden
Harlow7.56×Travel & Leisure
Governor of Michigan4.7×Politics & Society
Hipster5.79×Politics & Society
JDSU1.71×Business & Career
Layne Staley3.49×Music & Radio
South Asian cuisine4.86×Food & Beverages
Birthday Gifts1.74×Kids & Family
Cam Ward2.07×Sports
Vocal harmony2.44×Music & Radio
Voter registration2.3×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sysco audience
TraitClusterScore
Career OrientationPOWER2.53
SustainabilityBALANCE2.43
Quality AwarenessPREMIUM2.06
TravellingTHRILL1.72
Need for SecurityCONSERVATISM1.7
IndulgenceJOY1.69

Worldwide distribution

Worldwide audience distribution share by country for Sysco
CountryShare
United States64.5%
Ireland11.9%
Canada9.0%

See Sysco audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Sysco have in United States?

Sysco has an estimated audience of 1,665,938 people in United States, concentrated in Texas and California.

What is the gender split and age of Sysco fans?

40.9% of Sysco fans are female, 59.1% are male, with an average age of 43.4 years.

Which brands do Sysco fans like most?

Sysco fans show strongest brand affinity for Regional styles of Mexican music (17.36×), Stamp collecting (16.27×), and Historic site (5.66×) over the country average.

Where do Sysco fans live in United States?

Sysco fans in United States are most concentrated in Texas (reach 177,631), California (reach 152,760), and Florida (reach 135,821). These three regions account for the largest share of the active audience.

What other brands do Sysco fans also like?

Beyond Sysco itself, the audience over-indexes on Stamp collecting (16.27×), Historic site (5.66×), Halsey, Oregon (10.46×), and Zoo Tycoon (series) (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sysco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.