Talkspace Audience in United States

Talkspace logo

Talkspace has an estimated audience of 418,782 people in United States. 72.0% are female, 28.0% are male, average age 31.4. Top regions: New York, California, Texas. Top brand affinities: Natural rubber, Bank account, Mothercare, Business English, Necktie.

The average Talkspace fan in United States is 31.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Natural rubber, Bank account, Mothercare, with strongest over-indexing on Natural rubber (1.74× the country average). Demographically, the Talkspace audience skews more female with an average age of 31.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Brand

Demographics of Talkspace fans

Demographic split for Talkspace audience in United States
MetricValue
Female72.0%
Male28.0%
Average age31.4
Estimated audience size418,782

Audience persona

The typical Talkspace fan in United States is more female, around 31.4 years old, with strong Mindfulness tendencies and a notable affinity for Natural rubber.

Top regions in United States

Top regions ranked by reach for Talkspace in United States
RegionReachAffinity
New York56,3052.41×
California40,9520.89×
Texas29,6280.82×
Florida27,6130.97×
Washington13,7901.64×
Pennsylvania13,2030.94×
Georgia13,1901.02×
Virginia13,1721.29×
New Jersey12,9101.21×
Ohio11,5580.9×
North Carolina11,2430.89×
Illinois10,2920.74×
Tennessee10,2811.22×
Massachusetts9,3301.13×
Colorado8,6211.31×
Arizona8,3700.98×
Maryland7,1430.99×
Missouri7,0761.05×
Michigan6,9520.63×
Oregon6,6351.38×
Indiana5,9220.77×
Wisconsin5,6990.9×
South Carolina5,6980.9×
Connecticut5,5101.31×
Kentucky5,4001.03×
Minnesota4,6490.77×
Louisiana3,8650.72×
Alabama3,8510.66×
Nevada3,6760.91×
Oklahoma3,5320.76×
Utah3,3140.88×
Kansas2,7430.83×
Maine2,7411.83×
New Hampshire2,5621.55×
Arkansas2,4300.7×
Iowa2,2400.65×
Mississippi2,1730.63×
New Mexico2,0500.98×
Idaho2,0470.97×
West Virginia1,9631.01×
Washington, District of Columbia1,9221.53×
Nebraska1,4820.71×
Rhode Island1,2650.95×
Vermont9911.35×
Delaware9220.8×
Alaska9201.03×
Hawaii9060.5×
Montana9000.77×
Wyoming6371.03×
North Dakota5470.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Talkspace audience
BrandAffinityCategory
Natural rubber1.74×Cars & Mobility
Bank account1.83×Business & Career
Mothercare2.07×Kids & Family
Business English2.19×Business & Career
Necktie1.96×Fashion & Accessoires
Highland games3.14×Sports
WESH 2 News1.65×Movies & TV
CAC 401.54×Business & Career
Kingdom of Judah2.1×Politics & Society
Hypertext1.58×Technology & Electronics
WFTS-TV1.52×Movies & TV
Nasal cavity1.99×Health
English literature1.61×Literature
War on Terror1.6×Politics & Society
Grand Prairie, Texas1.6×Travel & Leisure
Lindsey Shaw2.1×Movies & TV
Ellen Burstyn1.82×Movies & TV
Buenavista (Madrid)1.77×Travel & Leisure
Tierra caliente1.53×Travel & Leisure
Biblical inspiration1.66×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Talkspace audience
TraitClusterScore
MindfulnessBALANCE2.02
Risk AppetiteTHRILL1.91
Design AffinityPREMIUM1.69
SustainabilityBALANCE1.65
Sports ActivityPOWER1.55
Early Adopter MentalityPOWER1.53

Worldwide distribution

Worldwide audience distribution share by country for Talkspace
CountryShare
United States89.2%
Canada3.6%
Indonesia1.4%

See Talkspace audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Talkspace have in United States?

Talkspace has an estimated audience of 418,782 people in United States, concentrated in New York and California.

What is the gender split and age of Talkspace fans?

72.0% of Talkspace fans are female, 28.0% are male, with an average age of 31.4 years.

Which brands do Talkspace fans like most?

Talkspace fans show strongest brand affinity for Natural rubber (1.74×), Bank account (1.83×), and Mothercare (2.07×) over the country average.

Where do Talkspace fans live in United States?

Talkspace fans in United States are most concentrated in New York (reach 56,305), California (reach 40,952), and Texas (reach 29,628). These three regions account for the largest share of the active audience.

What other brands do Talkspace fans also like?

Beyond Talkspace itself, the audience over-indexes on Bank account (1.83×), Mothercare (2.07×), Business English (2.19×), and Necktie (1.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Talkspace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.