Tao Audience in United States
Tao has an estimated audience of 459,981 people in United States. 60.7% are female, 39.3% are male, average age 42.2. Top regions: California, New York, Illinois. Top brand affinities: Mathcore, Google Home, Definitive Technology, Whataburger, Iowa Hawkeyes.
The average Tao fan in United States is 42.2 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Illinois. Top brand affinities include Mathcore, Google Home, Definitive Technology, with strongest over-indexing on Mathcore (18.06× the country average). Demographically, the Tao audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Mindfulness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Religion
Demographics of Tao fans
| Metric | Value |
|---|---|
| Female | 60.7% |
| Male | 39.3% |
| Average age | 42.2 |
| Estimated audience size | 459,981 |
Audience persona
The typical Tao fan in United States is more female, around 42.2 years old, with strong Mindfulness tendencies and a notable affinity for Mathcore.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 123,793 | 2.45× |
| New York | 95,337 | 3.71× |
| Illinois | 57,483 | 3.75× |
| Texas | 25,068 | 0.63× |
| Massachusetts | 22,972 | 2.53× |
| Nevada | 22,899 | 5.15× |
| Florida | 21,994 | 0.71× |
| New Jersey | 21,693 | 1.85× |
| Connecticut | 14,541 | 3.15× |
| Georgia | 11,584 | 0.82× |
| Pennsylvania | 10,858 | 0.7× |
| Ohio | 7,715 | 0.54× |
| North Carolina | 7,552 | 0.55× |
| Michigan | 7,333 | 0.61× |
| Virginia | 7,281 | 0.65× |
| Washington | 6,760 | 0.73× |
| Indiana | 6,384 | 0.76× |
| Arizona | 6,014 | 0.64× |
| Tennessee | 5,857 | 0.63× |
| Maryland | 5,287 | 0.67× |
| Missouri | 4,913 | 0.66× |
| Colorado | 4,616 | 0.64× |
| Wisconsin | 4,485 | 0.65× |
| Minnesota | 4,270 | 0.65× |
| Oregon | 4,223 | 0.8× |
| South Carolina | 4,068 | 0.59× |
| Alabama | 3,892 | 0.61× |
| Oklahoma | 3,585 | 0.7× |
| Louisiana | 3,579 | 0.6× |
| Utah | 3,202 | 0.78× |
| Kentucky | 3,113 | 0.54× |
| Kansas | 2,183 | 0.6× |
| Iowa | 2,159 | 0.57× |
| Arkansas | 2,040 | 0.54× |
| Mississippi | 1,930 | 0.51× |
| Rhode Island | 1,610 | 1.1× |
| New Mexico | 1,540 | 0.67× |
| Idaho | 1,520 | 0.66× |
| Hawaii | 1,439 | 0.73× |
| Montana | 1,360 | 1.07× |
| Maine | 1,333 | 0.81× |
| Washington, District of Columbia | 1,224 | 0.89× |
| New Hampshire | 1,182 | 0.65× |
| Nebraska | 1,139 | 0.49× |
| West Virginia | 914 | 0.43× |
| Delaware | 813 | 0.64× |
| Alaska | 452 | 0.46× |
| Vermont | 449 | 0.56× |
| South Dakota | 415 | 0.39× |
| North Dakota | 404 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mathcore | 18.06× | Music & Radio |
| Google Home | 11.62× | Technology & Electronics |
| Definitive Technology | 50.4× | Technology & Electronics |
| Whataburger | 2.05× | Food & Beverages |
| Iowa Hawkeyes | 8.77× | Sports |
| Home construction | 1.55× | Home & Garden |
| The Historian | 16.48× | Literature |
| Natural rubber | 1.78× | Cars & Mobility |
| Eurail | 16.57× | Cars & Mobility |
| Parral, Chihuahua | 8.99× | Travel & Leisure |
| Kingdom of Judah | 3.75× | Politics & Society |
| Evan Tanner | 16.6× | Sports |
| Glasgow, Kentucky | 11.43× | Travel & Leisure |
| Mie goreng | 16.07× | Food & Beverages |
| Solo climbing | 2.87× | Sports |
| charvel guitars | 12.76× | Music & Radio |
| El Hijo del Santo | 12.67× | Sports |
| Étouffée | 9.85× | Food & Beverages |
| Holly Hagan | 17.22× | Movies & TV |
| Cachorros | 4.79× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 2.19 |
| Individualism | JOY | 1.54 |
| Patriotism | CONSERVATISM | 1.51 |
| Urban Lifestyle | OPEN | 1.49 |
| Travelling | THRILL | 1.47 |
| Community Orientation | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| Taiwan | 24.8% |
| United States | 16.4% |
| Italy | 6.2% |
See Tao audiences in other countries
More Religion audiences in United States
- Jesus (55,338,527)
- Judaism (12,703,841)
- Hinduism (9,759,497)
- Haitian Vodou (5,068,339)
- Lutheranism (3,848,628)
Frequently asked questions
How many fans does Tao have in United States?
Tao has an estimated audience of 459,981 people in United States, concentrated in California and New York.
What is the gender split and age of Tao fans?
60.7% of Tao fans are female, 39.3% are male, with an average age of 42.2 years.
Which brands do Tao fans like most?
Tao fans show strongest brand affinity for Mathcore (18.06×), Google Home (11.62×), and Definitive Technology (50.4×) over the country average.
Where do Tao fans live in United States?
Tao fans in United States are most concentrated in California (reach 123,793), New York (reach 95,337), and Illinois (reach 57,483). These three regions account for the largest share of the active audience.
What other brands do Tao fans also like?
Beyond Tao itself, the audience over-indexes on Google Home (11.62×), Definitive Technology (50.4×), Whataburger (2.05×), and Iowa Hawkeyes (8.77×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.