Rascasse Audience Intelligence

Tao Audience in United States

A data profile of the people who buy, follow and care about Tao in United States — modelled from more than twelve digital signal sources. Tao has an estimated audience of 459,981 people in United States.

#12among Religion in United States#11749among Topic in United States#2137in Politics & Society

The average Tao fan in United States is 42.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Illinois.

Top brand affinities include Coppa Italia, Confucianism, Web server, with strongest over-indexing on Coppa Italia (88.89× the country average).

Demographically, the Tao audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tao fan in United States is more female, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Coppa Italia.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tao profile in United States.

Audience size
460K
in United States
Gender
60.7%♀
39.3% male
Age
42.2
average years
Country rank
#38457
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tao fans

60.7% are female, 39.3% are male, average age 42.2.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Tao audience in United States
MetricValue
Female60.7%
Male39.3%
Average age42.2
Estimated audience size459,981
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Tao audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3921%
40-4926%
50+24%
Fig. 04

Worldwide distribution

16.3%

of the worldwide Tao audience comes from United States.

Worldwide audience distribution share by country for Tao
CountryShare
Taiwan24.7%
United States16.3%
Italy6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tao audience in United States is strongest.

Fig. 05

Top regions by affinity

Tao fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~20K5.08×
02Illinois~60K3.60×
03New York~90K3.33×
04California~200K3.16×
05Massachusetts~30K3.07×
06Connecticut~10K2.93×
07New Jersey~20K1.65×
08Montana~2K1.19×
09Rhode Island~2K1.06×
10Washington, District of Columbia~1K0.85×
11Georgia~10K0.82×
12Maine~1K0.79×
13Indiana~7K0.78×
14Hawaii~2K0.78×
15Oregon~4K0.77×
16Utah~3K0.76×
17Vermont<1K0.74×
18Delaware<1K0.73×
19Alaska<1K0.73×
20Alabama~5K0.72×
21New Hampshire~1K0.72×
22New Mexico~2K0.71×
23Washington~6K0.70×
24Idaho~2K0.70×
25North Dakota<1K0.70×
26Pennsylvania~10K0.69×
27Oklahoma~4K0.69×
28Maryland~5K0.67×
29Missouri~5K0.67×
30Wisconsin~5K0.67×
31Minnesota~4K0.67×
32South Dakota<1K0.67×
33Kansas~2K0.66×
34Florida~20K0.65×
35Virginia~7K0.65×
36Tennessee~6K0.65×
37Iowa~2K0.65×
38Arizona~6K0.64×
39Mississippi~2K0.63×
40Colorado~4K0.62×
41Texas~20K0.61×
42Louisiana~4K0.61×
43Arkansas~2K0.61×
44West Virginia~1K0.61×
45South Carolina~4K0.60×
46Kentucky~3K0.60×
47Nebraska~1K0.60×
48Michigan~7K0.59×
49Ohio~8K0.55×
50North Carolina~8K0.55×
Fig. 06

Affinity by region

Affinity by region — Tao, United States
0.55×1.00×5.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tao audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tao audience
#·InterestCategoryAffinity×
01Coppa ItaliaSports88.89×
02ConfucianismPolitics & Society40.74×
03Extrasensory perceptionHealth8.58×
04Traditional Chinese medicineBusiness & Career7.29×
05Tom HardyMovies & TV4.81×
06Berlin WallTravel & Leisure4.71×
07Web serverTechnology & Electronics4.35×
08MalaysiaTravel & Leisure4.26×
09Non-alcoholic beverageFood & Beverages3.57×
10Mineral waterFood & Beverages3.00×
11BohemianismFashion & Accessoires2.85×
12PhilanthropyArts & Culture2.40×
13Britney SpearsMusic & Radio2.29×
14Microwave ovenHome & Garden2.20×
15GeneticsKids & Family1.92×
16Charitable organizationPolitics & Society1.85×
17Subscription business modelShopping1.69×
18Nonprofit organizationPolitics & Society1.62×
19TraditionPolitics & Society1.61×
20Trader Joe'sShopping1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tao audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tao audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.60×
IndividualismJOY2.19×
MindfulnessBALANCE1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tao audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.63×
SustainabilityBALANCE0.72×
Family OrientationCONSERVATISM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tao have in United States?

Tao has an estimated audience of 459,981 people in United States, concentrated in California and New York.

02

What is the gender split and age of Tao fans?

60.7% of Tao fans are female, 39.3% are male, with an average age of 42.2 years.

03

Which brands do Tao fans like most?

Tao fans show strongest brand affinity for Coppa Italia (88.89×), Confucianism (40.74×), and Web server (4.35×) over the country average.

04

Where do Tao fans live in United States?

Tao fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Illinois (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Tao fans also like?

Beyond Tao itself, the audience over-indexes on Confucianism (40.74×), Web server (4.35×), Non-alcoholic beverage (3.57×), and Traditional Chinese medicine (7.29×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Tao audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tao. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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