Tapestry Audience in United States

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Tapestry has an estimated audience of 2,377,371 people in United States. 68.8% are female, 31.2% are male, average age 34.4. Top regions: California, Texas, New York. Top brand affinities: Steampunk, Home construction, Bank account, Collectable, Combat sport.

The average Tapestry fan in United States is 34.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Steampunk, Home construction, Bank account, with strongest over-indexing on Steampunk (7.71× the country average). Demographically, the Tapestry audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: Topic

Demographics of Tapestry fans

Demographic split for Tapestry audience in United States
MetricValue
Female68.8%
Male31.2%
Average age34.4
Estimated audience size2,377,371

Audience persona

The typical Tapestry fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Steampunk.

Top regions in United States

Top regions ranked by reach for Tapestry in United States
RegionReachAffinity
California273,8911.05×
Texas205,0501×
New York168,6131.27×
Florida157,2960.98×
Illinois88,6191.12×
Pennsylvania84,0171.05×
Georgia82,0361.12×
North Carolina75,0201.05×
Ohio69,9690.96×
New Jersey67,6091.12×
Massachusetts61,1321.31×
Michigan60,5090.97×
Virginia59,4611.03×
Washington54,7031.15×
Tennessee52,6391.1×
Indiana49,2681.13×
Arizona46,4280.96×
Maryland39,3030.96×
Missouri38,9081.02×
Colorado38,2371.02×
Minnesota36,9781.09×
South Carolina34,6160.97×
Wisconsin33,6560.94×
Alabama33,3681×
Kentucky30,5801.03×
Louisiana30,0650.98×
Oregon28,8321.06×
Oklahoma25,9880.98×
Nevada24,0511.05×
Connecticut23,3540.98×
Arkansas20,1811.03×
Mississippi20,1801.03×
Utah19,8090.93×
Kansas18,2470.97×
Iowa16,8840.86×
Idaho11,5510.97×
New Mexico11,3180.95×
West Virginia11,1661.01×
Nebraska10,3090.86×
New Hampshire8,5220.91×
Hawaii8,0980.79×
Maine8,0530.95×
Washington, District of Columbia7,1161×
Montana7,0671.07×
Rhode Island6,6200.87×
Delaware5,2020.79×
South Dakota5,0860.93×
Alaska5,0540.99×
North Dakota4,5330.93×
Vermont3,7530.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tapestry audience
BrandAffinityCategory
Steampunk7.71×Fashion & Accessoires
Home construction1.81×Home & Garden
Bank account3.1×Business & Career
Collectable1.79×Kids & Family
Combat sport1.72×Sports
Home equity1.76×Home & Garden
Throne of Glass5.66×Literature
JDSU2.1×Business & Career
Historic site2.88×Arts & Culture
Fairy godmother4.39×Literature
Home staging3.07×Home & Garden
Staycation1.77×Home & Garden
Nipsey Hussle2.99×Music & Radio
Home Bargains6.02×Shopping
Acoustic music2.22×Music & Radio
Governor of Michigan3.41×Politics & Society
Hypertext2.77×Technology & Electronics
Vocal harmony2.02×Music & Radio
Wolverine (comics)2.28×Literature
The Streets9.86×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tapestry audience
TraitClusterScore
SustainabilityBALANCE1.83
Early Adopter MentalityPOWER1.58
Design AffinityPREMIUM1.41
DIY MentalityTHRILL1.32
ExtroversionTHRILL1.31
MindfulnessBALANCE1.28

Worldwide distribution

Worldwide audience distribution share by country for Tapestry
CountryShare
United States33.4%
Brazil13.0%
United Kingdom5.0%

See Tapestry audiences in other countries

More Arts & Culture audiences in United States

Frequently asked questions

How many fans does Tapestry have in United States?

Tapestry has an estimated audience of 2,377,371 people in United States, concentrated in California and Texas.

What is the gender split and age of Tapestry fans?

68.8% of Tapestry fans are female, 31.2% are male, with an average age of 34.4 years.

Which brands do Tapestry fans like most?

Tapestry fans show strongest brand affinity for Steampunk (7.71×), Home construction (1.81×), and Bank account (3.1×) over the country average.

Where do Tapestry fans live in United States?

Tapestry fans in United States are most concentrated in California (reach 273,891), Texas (reach 205,050), and New York (reach 168,613). These three regions account for the largest share of the active audience.

What other brands do Tapestry fans also like?

Beyond Tapestry itself, the audience over-indexes on Home construction (1.81×), Bank account (3.1×), Collectable (1.79×), and Combat sport (1.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tapestry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.