Terracotta Audience in United States

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Terracotta has an estimated audience of 537,088 people in United States. 80.2% are female, 19.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Lulu 黃路梓茵, Natural rubber, Historic site, Bank account, Mothercare.

The average Terracotta fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lulu 黃路梓茵, Natural rubber, Historic site, with strongest over-indexing on Lulu 黃路梓茵 (2.69× the country average). Demographically, the Terracotta audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Terracotta fans

Demographic split for Terracotta audience in United States
MetricValue
Female80.2%
Male19.8%
Average age43.1
Estimated audience size537,088

Audience persona

The typical Terracotta fan in United States is more female, around 43.1 years old, with strong Design Affinity tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Terracotta in United States
RegionReachAffinity
California85,3301.44×
Texas50,0151.08×
Florida35,4060.97×
New York33,4151.11×
Illinois18,3451.03×
Pennsylvania18,0671×
Georgia17,2981.05×
North Carolina15,7510.97×
Ohio15,2350.92×
Michigan13,9460.99×
Virginia12,1750.93×
New Jersey12,1470.89×
Washington11,6471.08×
Colorado11,0451.3×
Arizona10,3930.95×
Tennessee10,1790.94×
Indiana9,5670.98×
Massachusetts8,7460.83×
Missouri8,6981×
Maryland8,3660.91×
Minnesota7,6150.99×
Wisconsin7,4950.93×
South Carolina6,8900.85×
Oregon6,6811.09×
Louisiana6,6240.96×
Oklahoma6,5811.1×
Kentucky6,2170.92×
Alabama6,0620.81×
Utah5,4261.13×
Nevada4,9620.96×
Connecticut4,7650.88×
Arkansas4,5991.04×
Iowa4,5471.03×
New Mexico4,4041.64×
Kansas4,1470.98×
Mississippi3,7660.85×
Maine3,4681.8×
Idaho3,0811.14×
Nebraska2,8571.06×
New Hampshire2,2331.06×
West Virginia2,2120.88×
Hawaii2,1560.93×
Washington, District of Columbia1,5650.97×
Rhode Island1,4910.87×
Montana1,3950.94×
South Dakota1,1920.96×
Delaware1,0720.72×
North Dakota9840.89×
Alaska8440.73×
Vermont8190.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Terracotta audience
BrandAffinityCategory
Lulu 黃路梓茵2.69×Movies & TV
Natural rubber1.77×Cars & Mobility
Historic site3.23×Arts & Culture
Bank account1.81×Business & Career
Mothercare2.29×Kids & Family
Fairy godmother4.44×Literature
JDSU1.72×Business & Career
Goop2.99×Internet & Social Media
Elsword8.32×Games
Home staging2.65×Home & Garden
Governor of Michigan3.7×Politics & Society
Soldering iron1.62×Home & Garden
Vocal harmony2.15×Music & Radio
Grinch1.85×Movies & TV
Wok2.74×Food & Beverages
headspace3.85×Health
Janitor2.67×Home & Garden
Women's empowerment1.66×Politics & Society
Mathcore3.09×Music & Radio
Stamp collecting1.82×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Terracotta audience
TraitClusterScore
Design AffinityPREMIUM2.4
SustainabilityBALANCE1.88
DIY MentalityTHRILL1.71
Luxury OrientationPREMIUM1.46
Quality AwarenessPREMIUM1.44
CreativityOPEN1.38

Worldwide distribution

Worldwide audience distribution share by country for Terracotta
CountryShare
United States20.4%
Australia7.6%
Romania7.4%

See Terracotta audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Terracotta have in United States?

Terracotta has an estimated audience of 537,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Terracotta fans?

80.2% of Terracotta fans are female, 19.8% are male, with an average age of 43.1 years.

Which brands do Terracotta fans like most?

Terracotta fans show strongest brand affinity for Lulu 黃路梓茵 (2.69×), Natural rubber (1.77×), and Historic site (3.23×) over the country average.

Where do Terracotta fans live in United States?

Terracotta fans in United States are most concentrated in California (reach 85,330), Texas (reach 50,015), and Florida (reach 35,406). These three regions account for the largest share of the active audience.

What other brands do Terracotta fans also like?

Beyond Terracotta itself, the audience over-indexes on Natural rubber (1.77×), Historic site (3.23×), Bank account (1.81×), and Mothercare (2.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Terracotta. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.