That Thing You Do! Audience in United States

That Thing You Do! has an estimated audience of 613,906 people in United States. 51.4% are female, 48.6% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Charlize Theron, Tom Cruise, Chanel, Harry Potter, HBO.

The average That Thing You Do! fan in United States is 37.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Charlize Theron, Tom Cruise, Chanel, with strongest over-indexing on Charlize Theron (35.98× the country average). Demographically, the That Thing You Do! audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of That Thing You Do! fans

Demographic split for That Thing You Do! audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.8
Estimated audience size613,906

Audience persona

The typical That Thing You Do! fan in United States is balanced, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Charlize Theron.

Top regions in United States

Top regions ranked by reach for That Thing You Do! in United States
RegionReachAffinity
California71,3301.06×
Texas46,8520.89×
Florida30,7480.74×
New York30,5330.89×
Illinois22,0551.08×
Pennsylvania21,3371.03×
Ohio19,1721.01×
Michigan16,4381.02×
North Carolina15,7500.85×
Washington14,8191.2×
Tennessee14,0081.14×
Georgia13,8690.73×
New Jersey13,3480.85×
Virginia13,1970.88×
Missouri12,3951.25×
Arizona12,2470.98×
Indiana12,2041.09×
Utah11,3302.06×
Wisconsin10,7001.16×
Massachusetts10,5060.87×
Colorado10,3371.07×
Minnesota10,1771.16×
Oregon9,4671.35×
Maryland7,9470.75×
Oklahoma7,6611.12×
South Carolina7,5740.82×
Kentucky7,4180.96×
Alabama6,8150.79×
Kansas6,3781.32×
Louisiana6,0740.77×
Iowa5,8851.16×
Connecticut5,4070.88×
Nevada5,2580.89×
Idaho4,9701.61×
Arkansas4,8110.95×
Nebraska3,7281.21×
Mississippi3,2470.64×
New Mexico2,7800.9×
Hawaii2,3170.88×
New Hampshire2,3060.95×
West Virginia2,2940.8×
Maine2,1740.99×
Montana1,7911.05×
Rhode Island1,6290.83×
Washington, District of Columbia1,5940.86×
South Dakota1,3900.98×
Alaska1,2200.93×
Delaware1,1920.7×
North Dakota1,1830.94×
Vermont1,0490.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for That Thing You Do! audience
BrandAffinityCategory
Charlize Theron35.98×Movies & TV
Tom Cruise15.39×Movies & TV
Chanel5.03×Fashion & Accessoires
Harry Potter2.38×Movies & TV
HBO2.91×Movies & TV
Soap opera5.32×Movies & TV
Fast food2.06×Food & Beverages
Will Smith5.64×Movies & TV
Do it yourself (DIY)1.67×Home & Garden
American Airlines1.9×Travel & Leisure
Seth Rogen6.3×Movies & TV
Golden Globe Award2.75×Movies & TV
Christian Dior8.61×Fashion & Accessoires
Art museum2.5×Arts & Culture
Local food2.12×Food & Beverages
Makeup Tutorials2.81×Beauty & Wellness
True Detective2.81×Movies & TV
FIFA World Cup1.58×Sports
Nightlife2.5×Arts & Culture
Fine art1.89×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by That Thing You Do! audience
TraitClusterScore
TravellingTHRILL1.52
SustainabilityBALANCE1.28
Early Adopter MentalityPOWER1.26
DIY MentalityTHRILL1.25
Quality AwarenessPREMIUM1.13
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for That Thing You Do!
CountryShare
United States89.0%
Brazil5.0%
Germany3.6%

See That Thing You Do! audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does That Thing You Do! have in United States?

That Thing You Do! has an estimated audience of 613,906 people in United States, concentrated in California and Texas.

What is the gender split and age of That Thing You Do! fans?

51.4% of That Thing You Do! fans are female, 48.6% are male, with an average age of 37.8 years.

Which brands do That Thing You Do! fans like most?

That Thing You Do! fans show strongest brand affinity for Charlize Theron (35.98×), Tom Cruise (15.39×), and Chanel (5.03×) over the country average.

Where do That Thing You Do! fans live in United States?

That Thing You Do! fans in United States are most concentrated in California (reach 71,330), Texas (reach 46,852), and Florida (reach 30,748). These three regions account for the largest share of the active audience.

What other brands do That Thing You Do! fans also like?

Beyond That Thing You Do! itself, the audience over-indexes on Tom Cruise (15.39×), Chanel (5.03×), Harry Potter (2.38×), and HBO (2.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for That Thing You Do!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.