Rascasse Audience Intelligence

That Thing You Do! Audience in United States

A data profile of the people who buy, follow and care about That Thing You Do! in United States — modelled from more than twelve digital signal sources. That Thing You Do! has an estimated audience of 645,590 people in United States.

#2688among Movie / TV Show / Series in United States#5859in Movies & TV

The average That Thing You Do! fan in United States is 37.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charlize Theron, Tom Cruise, Soap opera, with strongest over-indexing on Charlize Theron (53.35× the country average).

Demographically, the That Thing You Do! audience skews balanced with an average age of 37.8, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical That Thing You Do! fan in United States is balanced, around 37.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Charlize Theron.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the That Thing You Do! profile in United States.

Audience size
646K
in United States
Gender
51.4%♀
48.6% male
Age
37.8
average years
Country rank
#31417
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of That Thing You Do! viewers

51.4% are female, 48.6% are male, average age 37.8.

Fig. 02

Gender split

51.4%
Female
48.6%
Male
Demographic split for That Thing You Do! audience in United States
MetricValue
Female51.4%
Male48.6%
Average age37.8
Estimated audience size645,590
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the That Thing You Do! audience in United States
Age bracketShare%
16-1919%
20-2924%
30-3921%
40-4921%
50+14%
Fig. 04

Worldwide distribution

89.5%

of the worldwide That Thing You Do! audience comes from United States.

Worldwide audience distribution share by country for That Thing You Do!
CountryShare
United States89.5%
Brazil4.5%
Germany3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the That Thing You Do! audience in United States is strongest.

Fig. 05

Top regions by affinity

That Thing You Do! fans by region: top regions in United States
#RegionReachAffinity×
01Utah~10K1.91×
02Idaho~5K1.55×
03Kansas~6K1.28×
04Oregon~9K1.26×
05Iowa~6K1.25×
06Nebraska~4K1.21×
07Missouri~10K1.20×
08Minnesota~10K1.19×
09Wisconsin~10K1.18×
10Oklahoma~8K1.18×
11Tennessee~10K1.11×
12Washington~10K1.11×
13Montana~2K1.09×
14Pennsylvania~20K1.05×
15Ohio~20K1.05×
16Indiana~10K1.04×
17Illinois~20K1.03×
18Michigan~20K1.03×
19Kentucky~8K1.03×
20North Dakota~1K1.03×
21Colorado~10K1.02×
22Arkansas~5K1.01×
23South Dakota~1K1.01×
24Alaska~1K0.99×
25Arizona~10K0.98×
26New Mexico~3K0.98×
27New Hampshire~2K0.98×
28Maine~2K0.98×
29Vermont~1K0.98×
30California~60K0.96×
31West Virginia~3K0.88×
32Nevada~5K0.87×
33Hawaii~2K0.87×
34Rhode Island~2K0.87×
35Alabama~7K0.86×
36Massachusetts~10K0.85×
37Texas~40K0.84×
38Virginia~10K0.84×
39Connecticut~5K0.84×
40Delaware~1K0.84×
41New York~30K0.83×
42North Carolina~20K0.83×
43New Jersey~10K0.83×
44South Carolina~8K0.83×
45Louisiana~6K0.81×
46Washington, District of Columbia~2K0.81×
47Mississippi~4K0.77×
48Maryland~8K0.74×
49Florida~30K0.73×
50Georgia~10K0.73×
Fig. 06

Affinity by region

Affinity by region — That Thing You Do!, United States
0.73×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the That Thing You Do! audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for That Thing You Do! audience
#·InterestCategoryAffinity×
01Charlize TheronMovies & TV53.35×
02Tom CruiseMovies & TV30.03×
03Soap operaMovies & TV13.98×
04Seth RogenMovies & TV9.78×
05Will SmithMovies & TV7.90×
06Anne HathawayMovies & TV5.78×
07Modern FamilyMovies & TV5.59×
08True DetectiveMovies & TV4.72×
09Rotten TomatoesMovies & TV4.65×
10Adam SandlerMovies & TV4.44×
11HBOMovies & TV3.95×
12ChanelFashion & Accessoires3.84×
13Golden Globe AwardMovies & TV3.59×
14Mortgage loansBusiness & Career2.74×
15SubwayFood & Beverages2.58×
16PinterestInternet & Social Media2.24×
17RedditInternet & Social Media2.16×
18AirbnbTravel & Leisure2.02×
19Drama moviesMovies & TV1.94×
20PhotographyArts & Culture1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the That Thing You Do! audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by That Thing You Do! audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.61×
Quality AwarenessPREMIUM1.45×
SpiritualityBALANCE1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by That Thing You Do! audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.72×
MindfulnessBALANCE0.83×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does That Thing You Do! have in United States?

That Thing You Do! has an estimated audience of 645,590 people in United States, concentrated in California and Texas.

02

What is the gender split and age of That Thing You Do! viewers?

51.4% of That Thing You Do! fans are female, 48.6% are male, with an average age of 37.8 years.

03

Which brands do That Thing You Do! fans like most?

That Thing You Do! fans show strongest brand affinity for Charlize Theron (53.35×), Tom Cruise (30.03×), and Soap opera (13.98×) over the country average.

04

Where do That Thing You Do! fans live in United States?

That Thing You Do! fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do That Thing You Do! fans also like?

Beyond That Thing You Do! itself, the audience over-indexes on Tom Cruise (30.03×), Soap opera (13.98×), Will Smith (7.9×), and HBO (3.95×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See That Thing You Do! audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for That Thing You Do!. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →