The Avengers (2012 film) Audience in United States

The Avengers (2012 film) logo

The Avengers (2012 film) has an estimated audience of 385,196 people in United States. 45.4% are female, 54.6% are male, average age 31.3. Top regions: Pennsylvania, California, Georgia. Top brand affinities: Deadpool (video game), spiderman movies, Barbie, Funko, Photo (French magazine).

The average The Avengers (2012 film) fan in United States is 31.3 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Georgia. Top brand affinities include Deadpool (video game), spiderman movies, Barbie, with strongest over-indexing on Deadpool (video game) (142.86× the country average). Demographically, the The Avengers (2012 film) audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of The Avengers (2012 film) fans

Demographic split for The Avengers (2012 film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age31.3
Estimated audience size385,196

Audience persona

The typical The Avengers (2012 film) fan in United States is balanced, around 31.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Deadpool (video game).

Top regions in United States

Top regions ranked by reach for The Avengers (2012 film) in United States
RegionReachAffinity
Pennsylvania14,4841.12×
California13,5850.32×
Georgia13,1681.11×
Florida12,6660.49×
Texas12,5930.38×
Tennessee11,3531.47×
Indiana10,9831.56×
New York10,7190.5×
North Carolina10,2120.88×
Ohio10,1710.86×
Illinois9,9630.78×
Arizona9,6991.23×
Washington9,5631.24×
Virginia9,2720.99×
New Jersey9,2030.94×
Oklahoma8,7572.05×
Kentucky8,6181.78×
Alabama8,3421.55×
Minnesota8,0981.47×
Mississippi7,2002.27×
Massachusetts7,1250.94×
South Carolina6,7631.17×
Maryland6,4580.98×
Louisiana6,4011.29×
Utah5,6001.62×
Missouri5,3180.86×
Michigan5,0620.5×
Connecticut4,7881.24×
Nevada4,7551.28×
Kansas4,3921.45×
Iowa4,1691.31×
Oregon3,7550.85×
New Mexico2,8621.48×
Colorado2,6010.43×
Arkansas2,5580.81×
Washington, District of Columbia2,4462.11×
West Virginia2,3771.33×
Wisconsin2,0140.35×
Nebraska1,9180.99×
Idaho1,0980.57×
Hawaii1,0490.63×
Montana1,0340.97×
North Dakota9941.26×
Rhode Island9460.77×
Maine9450.69×
Vermont9301.38×
Delaware8470.8×
WyomingNone×
South DakotaNone×
AlaskaNone×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Avengers (2012 film) audience
BrandAffinityCategory
Deadpool (video game)142.86×Games
spiderman movies32.89×Movies & TV
Barbie10.97×Movies & TV
Funko16.18×Kids & Family
Photo (French magazine)21.04×Fashion & Accessoires
It (novel)17.71×Literature
Tom Holland13.69×Movies & TV
Joker (graphic novel)22.15×Literature
AngularJS17.94×Technology & Electronics
The Amazing Spider-Man 241.05×Movies & TV
Superman2.65×Movies & TV
Music of Nigeria11.57×Music & Radio
Dominion (Star Trek)57.45×Movies & TV
Rhianna (singer)7.69×Music & Radio
Finn Wolfhard8.03×Movies & TV
Miranda Otto32.12×Movies & TV
Euphoria2.13×Movies & TV
South Korea5.35×Travel & Leisure
Light truck9.78×Cars & Mobility
Popular music2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Avengers (2012 film) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.87
Early Adopter MentalityPOWER1.38
ExtroversionTHRILL1.3
Pet OwnershipJOY1.15
TraditionCONSERVATISM1.15
Sports ActivityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for The Avengers (2012 film)
CountryShare
United States13.3%
Philippines9.0%
Thailand5.8%

See The Avengers (2012 film) audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does The Avengers (2012 film) have in United States?

The Avengers (2012 film) has an estimated audience of 385,196 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of The Avengers (2012 film) fans?

45.4% of The Avengers (2012 film) fans are female, 54.6% are male, with an average age of 31.3 years.

Which brands do The Avengers (2012 film) fans like most?

The Avengers (2012 film) fans show strongest brand affinity for Deadpool (video game) (142.86×), spiderman movies (32.89×), and Barbie (10.97×) over the country average.

Where do The Avengers (2012 film) fans live in United States?

The Avengers (2012 film) fans in United States are most concentrated in Pennsylvania (reach 14,484), California (reach 13,585), and Georgia (reach 13,168). These three regions account for the largest share of the active audience.

What other brands do The Avengers (2012 film) fans also like?

Beyond The Avengers (2012 film) itself, the audience over-indexes on spiderman movies (32.89×), Barbie (10.97×), Funko (16.18×), and Photo (French magazine) (21.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Avengers (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.