Rascasse Audience Intelligence

The Avengers (2012 film) Viewer Demographics in United States

The Avengers (2012 film) has an estimated audience of 385K people in United States.

#4274among movies & series in United States#8347in Movies & TV

The average The Avengers (2012 film) fan in United States is 32.0 years old, balanced, and lives primarily in California.

Interest is seasonal: July, August and September account for 55% of the year's searches, October is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Deadpool (video game), Dominion (Star Trek), The Amazing Spider-Man 2, with strongest over-indexing on Deadpool (video game) (142.86× the country average).

Demographically, the The Avengers (2012 film) audience skews balanced with an average age of 32.0, and over-indexes on personality traits such as Extroversion, Mindfulness.

The typical The Avengers (2012 film) fan in United States is balanced, around 32.0 years old, with strong Extroversion tendencies and a notable affinity for Deadpool (video game).

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
385K
in United States
Gender
45.4%♀
54.6% male
Age
32.0
average years
Country rank
#44327
among all objects in United States
Fig. 01

Search interest · 12-month trend

+785%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Avengers (2012 film) viewers

45.4% are female, 54.6% are male, average age 32.0.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for The Avengers (2012 film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age32.0
Estimated audience size385K
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the The Avengers (2012 film) audience in United States
Age bracketShare%
16-2440%
25-3423%
35-4417%
45-5413%
55+7%
Fig. 04

Worldwide distribution

26.9%

of the worldwide The Avengers (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Avengers (2012 film)
CountryShare
United States26.9%
China10.9%
Japan7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Avengers (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.07×
02Mississippi~4K1.06×
03Indiana~8K1.05×
04Kentucky~5K1.05×
05Washington, District of Columbia<1K1.05×
06Tennessee~9K1.04×
07Minnesota~7K1.04×
08Alabama~6K1.04×
09Utah~4K1.03×
10Washington~9K1.02×
11Arizona~9K1.02×
12Kansas~3K1.02×
13New Mexico~2K1.02×
14Pennsylvania~20K1.01×
15Georgia~10K1.01×
16South Carolina~6K1.01×
17Louisiana~5K1.01×
18Connecticut~4K1.01×
19Nevada~4K1.01×
20Iowa~4K1.01×
21West Virginia~2K1.01×
22Virginia~10K1.00×
23Maryland~7K1.00×
24Arkansas~3K1.00×
25Nebraska~2K1.00×
26Idaho~2K1.00×
27Hawaii~2K1.00×
28Maine~2K1.00×
29Montana~1K1.00×
30Rhode Island~1K1.00×
31Delaware~1K1.00×
32North Dakota<1K1.00×
33Vermont<1K1.00×
34North Carolina~10K0.99×
35New Jersey~10K0.99×
36Massachusetts~8K0.99×
37Missouri~7K0.99×
38Wisconsin~7K0.99×
39Oregon~5K0.99×
40Ohio~10K0.98×
41Michigan~10K0.98×
42Colorado~7K0.98×
43Illinois~10K0.97×
44Florida~20K0.94×
45New York~20K0.94×
46Texas~20K0.93×
47California~40K0.91×
48Alaska0.00×
49New Hampshire0.00×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — The Avengers (2012 film), United States
0.91×1.00×1.07×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Avengers (2012 film) audience vs. the country average
#·InterestCategoryAffinity×
01Deadpool (video game)Games142.86×
02Dominion (Star Trek)Movies & TV57.45×
03The Amazing Spider-Man 2Movies & TV41.05×
04spiderman moviesMovies & TV32.89×
05Miranda OttoMovies & TV32.12×
06The Lord of the Rings: The Two TowersMovies & TV31.58×
07Joker (graphic novel)Literature22.15×
08Photo (French magazine)Fashion & Accessoires21.04×
09AngularJSTechnology & Electronics17.94×
10It (novel)Literature17.71×
11FunkoKids & Family16.18×
12Masters of the Universe (comics)Literature15.48×
13Bleach (anime)Movies & TV14.64×
14Tom HollandMovies & TV13.69×
15Music of NigeriaMusic & Radio11.57×
16BarbieMovies & TV10.97×
17Light truckCars & Mobility9.78×
18Finn WolfhardMovies & TV8.03×
19South KoreaTravel & Leisure5.35×
20Popular musicMusic & Radio2.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Avengers (2012 film) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Avengers (2012 film) audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
MindfulnessBALANCE1.28×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Avengers (2012 film) audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
PatriotismCONSERVATISM0.55×
Price SensitivityPREMIUM0.57×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Avengers (2012 film) over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-avengers-2012-film-15925” · Methodology