Rascasse Audience Intelligence

The Avengers (2012 film) Audience in United States

A data profile of the people who buy, follow and care about The Avengers (2012 film) in United States — modelled from more than twelve digital signal sources. The Avengers (2012 film) has an estimated audience of 385,196 people in United States.

#3774among Movie / TV Show / Series in United States#7792in Movies & TV

The average The Avengers (2012 film) fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Deadpool (video game), spiderman movies, Barbie, with strongest over-indexing on Deadpool (video game) (142.86× the country average).

Demographically, the The Avengers (2012 film) audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Extroversion, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Avengers (2012 film) fan in United States is balanced, around 31.3 years old, with strong Extroversion tendencies and a notable affinity for Deadpool (video game).

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Avengers (2012 film) profile in United States.

Audience size
385K
in United States
Gender
45.4%♀
54.6% male
Age
31.3
average years
Country rank
#42455
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+0%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Avengers (2012 film) viewers

45.4% are female, 54.6% are male, average age 31.3.

Fig. 02

Gender split

45.4%
Female
54.6%
Male
Demographic split for The Avengers (2012 film) audience in United States
MetricValue
Female45.4%
Male54.6%
Average age31.3
Estimated audience size385,196
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the The Avengers (2012 film) audience in United States
Age bracketShare%
16-1940%
20-2923%
30-3917%
40-4913%
50+7%
Fig. 04

Worldwide distribution

13.1%

of the worldwide The Avengers (2012 film) audience comes from United States.

Worldwide audience distribution share by country for The Avengers (2012 film)
CountryShare
United States13.1%
Philippines8.9%
Thailand5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Avengers (2012 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Avengers (2012 film) fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~5K1.07×
02Mississippi~3K1.06×
03Indiana~7K1.05×
04Kentucky~5K1.05×
05Washington, District of Columbia~1K1.05×
06Tennessee~8K1.04×
07Minnesota~6K1.04×
08Alabama~6K1.04×
09Utah~4K1.03×
10Arizona~8K1.02×
11Washington~8K1.02×
12Kansas~3K1.02×
13New Mexico~2K1.02×
14Pennsylvania~10K1.01×
15Georgia~10K1.01×
16South Carolina~6K1.01×
17Louisiana~5K1.01×
18Connecticut~4K1.01×
19Nevada~4K1.01×
20Iowa~3K1.01×
21West Virginia~2K1.01×
22Virginia~9K1.00×
23Maryland~7K1.00×
24Arkansas~3K1.00×
25Nebraska~2K1.00×
26Idaho~2K1.00×
27Hawaii~2K1.00×
28Maine~1K1.00×
29Rhode Island~1K1.00×
30Montana~1K1.00×
31Delaware~1K1.00×
32North Dakota<1K1.00×
33Vermont<1K1.00×
34North Carolina~10K0.99×
35New Jersey~10K0.99×
36Massachusetts~8K0.99×
37Missouri~6K0.99×
38Wisconsin~6K0.99×
39Oregon~4K0.99×
40Ohio~10K0.98×
41Michigan~10K0.98×
42Colorado~6K0.98×
43Illinois~10K0.97×
44Florida~20K0.94×
45New York~20K0.94×
46Texas~30K0.93×
47California~40K0.91×
48New Hampshire0.00×
49Wyoming0.00×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — The Avengers (2012 film), United States
0.91×1.00×1.07×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Avengers (2012 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Avengers (2012 film) audience
#·InterestCategoryAffinity×
01Deadpool (video game)Games142.86×
02Dominion (Star Trek)Movies & TV57.45×
03The Amazing Spider-Man 2Movies & TV41.05×
04spiderman moviesMovies & TV32.89×
05Miranda OttoMovies & TV32.12×
06Joker (graphic novel)Literature22.15×
07Photo (French magazine)Fashion & Accessoires21.04×
08AngularJSTechnology & Electronics17.94×
09It (novel)Literature17.71×
10FunkoKids & Family16.18×
11Masters of the Universe (comics)Literature15.48×
12Tom HollandMovies & TV13.69×
13Music of NigeriaMusic & Radio11.57×
14BarbieMovies & TV10.97×
15Light truckCars & Mobility9.78×
16Finn WolfhardMovies & TV8.03×
17Rhianna (singer)Music & Radio7.69×
18South KoreaTravel & Leisure5.35×
19Popular musicMusic & Radio2.73×
20SupermanMovies & TV2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Avengers (2012 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Avengers (2012 film) audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.50×
MindfulnessBALANCE1.28×
Design AffinityPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Avengers (2012 film) audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.42×
PatriotismCONSERVATISM0.55×
Price SensitivityPREMIUM0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Avengers (2012 film) have in United States?

The Avengers (2012 film) has an estimated audience of 385,196 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Avengers (2012 film) viewers?

45.4% of The Avengers (2012 film) fans are female, 54.6% are male, with an average age of 31.3 years.

03

Which brands do The Avengers (2012 film) fans like most?

The Avengers (2012 film) fans show strongest brand affinity for Deadpool (video game) (142.86×), spiderman movies (32.89×), and Barbie (10.97×) over the country average.

04

Where do The Avengers (2012 film) fans live in United States?

The Avengers (2012 film) fans in United States are most concentrated in California (reach ~40K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Avengers (2012 film) fans also like?

Beyond The Avengers (2012 film) itself, the audience over-indexes on spiderman movies (32.89×), Barbie (10.97×), Photo (French magazine) (21.04×), and Funko (16.18×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Avengers (2012 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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