Rascasse Audience Intelligence

The Beverly Hillbillies Audience in United States

A data profile of the people who buy, follow and care about The Beverly Hillbillies in United States — modelled from more than twelve digital signal sources. The Beverly Hillbillies has an estimated audience of 647,165 people in United States.

#17among Sitcom in United States#2683among Movie / TV Show / Series in United States#5853in Movies & TV

The average The Beverly Hillbillies fan in United States is 50.2 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Sam Elliott, Tony Danza, Paul Newman, with strongest over-indexing on Sam Elliott (39.16× the country average).

Demographically, the The Beverly Hillbillies audience skews balanced with an average age of 50.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Beverly Hillbillies fan in United States is balanced, around 50.2 years old, with strong Patriotism tendencies and a notable affinity for Sam Elliott.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Beverly Hillbillies profile in United States.

Audience size
647K
in United States
Gender
46.6%♀
53.4% male
Age
50.2
average years
Country rank
#31377
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Beverly Hillbillies viewers

46.6% are female, 53.4% are male, average age 50.2.

Fig. 02

Gender split

46.6%
Female
53.4%
Male
Demographic split for The Beverly Hillbillies audience in United States
MetricValue
Female46.6%
Male53.4%
Average age50.2
Estimated audience size647,165
Fig. 03

Age distribution

Ø 50.2
average years
Age distribution of the The Beverly Hillbillies audience in United States
Age bracketShare%
16-198%
20-296%
30-398%
40-4922%
50+56%
Fig. 04

Worldwide distribution

72.9%

of the worldwide The Beverly Hillbillies audience comes from United States.

Worldwide audience distribution share by country for The Beverly Hillbillies
CountryShare
United States72.9%
United Kingdom5.5%
Mexico5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Beverly Hillbillies audience in United States is strongest.

Fig. 05

Top regions by affinity

The Beverly Hillbillies fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.93×
02Kentucky~10K1.73×
03Arkansas~9K1.64×
04West Virginia~5K1.62×
05Tennessee~20K1.54×
06Alabama~10K1.53×
07Missouri~10K1.40×
08Oklahoma~10K1.39×
09Louisiana~10K1.37×
10South Carolina~10K1.32×
11Indiana~10K1.23×
12Montana~2K1.22×
13North Carolina~20K1.16×
14Kansas~6K1.13×
15Iowa~6K1.10×
16South Dakota~2K1.09×
17Wisconsin~10K1.08×
18Georgia~20K1.06×
19Ohio~20K1.04×
20Michigan~20K1.02×
21North Dakota~1K1.01×
22Minnesota~9K1.00×
23Vermont~1K0.97×
24Pennsylvania~20K0.96×
25Maine~2K0.96×
26New Mexico~3K0.94×
27Nebraska~3K0.93×
28Texas~50K0.91×
29Virginia~10K0.91×
30Idaho~3K0.90×
31New Hampshire~2K0.88×
32Illinois~20K0.87×
33Delaware~2K0.87×
34Alaska~1K0.87×
35Arizona~10K0.80×
36Rhode Island~2K0.78×
37Utah~4K0.77×
38Maryland~8K0.76×
39Florida~30K0.75×
40Oregon~6K0.75×
41Colorado~7K0.71×
42Nevada~4K0.71×
43Washington~9K0.70×
44Connecticut~5K0.70×
45Hawaii~2K0.69×
46Washington, District of Columbia~1K0.68×
47Massachusetts~9K0.66×
48New Jersey~10K0.65×
49California~40K0.57×
50New York~20K0.57×
Fig. 06

Affinity by region

Affinity by region — The Beverly Hillbillies, United States
0.57×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Beverly Hillbillies audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Beverly Hillbillies audience
#·InterestCategoryAffinity×
01Tony DanzaMovies & TV48.01×
02Sam ElliottMovies & TV39.16×
03Knight Rider (1982 TV series)Movies & TV37.44×
04Lost in SpaceMovies & TV30.27×
05ColumboMovies & TV26.43×
06Paul NewmanMovies & TV25.70×
07Bob NewhartMovies & TV23.53×
08James StewartMovies & TV19.47×
09RoseanneMovies & TV17.48×
10The Good, the Bad and the UglyMovies & TV15.02×
11SolitaireGames10.44×
12Mission: ImpossibleMovies & TV10.44×
13Robert RedfordMovies & TV9.26×
14Tom HanksMovies & TV8.33×
15Metal detectorHome & Garden7.86×
16Sally FieldMovies & TV7.68×
17The Big Bang TheoryMovies & TV5.50×
18Film scoreMusic & Radio5.19×
19NostalgiaHome & Garden4.39×
20Retro styleFashion & Accessoires3.15×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Beverly Hillbillies audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Beverly Hillbillies audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.91×
TravellingTHRILL1.71×
TraditionCONSERVATISM1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Beverly Hillbillies audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.52×
Design AffinityPREMIUM0.68×
Early Adopter MentalityPOWER0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Beverly Hillbillies have in United States?

The Beverly Hillbillies has an estimated audience of 647,165 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Beverly Hillbillies viewers?

46.6% of The Beverly Hillbillies fans are female, 53.4% are male, with an average age of 50.2 years.

03

Which brands do The Beverly Hillbillies fans like most?

The Beverly Hillbillies fans show strongest brand affinity for Sam Elliott (39.16×), Tony Danza (48.01×), and Paul Newman (25.7×) over the country average.

04

Where do The Beverly Hillbillies fans live in United States?

The Beverly Hillbillies fans in United States are most concentrated in Texas (reach ~50K), California (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Beverly Hillbillies fans also like?

Beyond The Beverly Hillbillies itself, the audience over-indexes on Tony Danza (48.01×), Paul Newman (25.7×), Solitaire (10.44×), and Robert Redford (9.26×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Beverly Hillbillies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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