The Beverly Hillbillies Audience in United States

The Beverly Hillbillies logo

The Beverly Hillbillies has an estimated audience of 649,516 people in United States. 46.6% are female, 53.4% are male, average age 50.2. Top regions: Texas, California, Florida. Top brand affinities: The Halal Guys, The Nice Guys, Jingoism, headspace, Wok.

The average The Beverly Hillbillies fan in United States is 50.2 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include The Halal Guys, The Nice Guys, Jingoism, with strongest over-indexing on The Halal Guys (23.36× the country average). Demographically, the The Beverly Hillbillies audience skews balanced with an average age of 50.2, and over-indexes on personality traits such as Extroversion, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Sitcom

Demographics of The Beverly Hillbillies fans

Demographic split for The Beverly Hillbillies audience in United States
MetricValue
Female46.6%
Male53.4%
Average age50.2
Estimated audience size649,516

Audience persona

The typical The Beverly Hillbillies fan in United States is balanced, around 50.2 years old, with strong Extroversion tendencies and a notable affinity for The Halal Guys.

Top regions in United States

Top regions ranked by reach for The Beverly Hillbillies in United States
RegionReachAffinity
Texas54,8130.98×
California40,5470.57×
Florida34,0280.77×
North Carolina24,2791.24×
Pennsylvania22,4351.03×
Georgia22,0021.1×
New York21,7180.6×
Ohio21,4691.07×
Tennessee20,7761.59×
Illinois19,8680.92×
Michigan16,9051×
Missouri15,4211.47×
Kentucky15,0571.85×
Indiana14,6581.24×
Alabama14,5311.6×
Virginia14,4620.91×
South Carolina13,5211.38×
Louisiana12,0831.44×
Wisconsin11,2281.15×
New Jersey10,9900.67×
Arizona10,8130.82×
Oklahoma10,3201.43×
Mississippi9,8551.84×
Minnesota9,6431.04×
Washington9,0030.69×
Arkansas8,7551.64×
Massachusetts8,4690.66×
Maryland8,4080.75×
Colorado7,0730.69×
Kansas6,0321.18×
Iowa5,9331.11×
Oregon5,3440.72×
West Virginia5,0961.68×
Utah4,1520.71×
Nevada4,0590.65×
Connecticut3,9500.61×
Nebraska3,0060.92×
New Mexico2,9900.92×
Montana2,5891.44×
Idaho2,5310.78×
Maine2,1620.93×
New Hampshire1,9400.76×
Delaware1,4950.83×
South Dakota1,3240.88×
North Dakota1,2710.95×
Rhode Island1,2440.6×
Hawaii1,1140.4×
Vermont9890.87×
Wyoming8830.92×
Washington, District of Columbia8590.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Beverly Hillbillies audience
BrandAffinityCategory
The Halal Guys23.36×Food & Beverages
The Nice Guys11.7×Movies & TV
Jingoism3.08×Politics & Society
headspace12.89×Health
Wok8.53×Food & Beverages
Goop6.84×Internet & Social Media
Grace Slick9.32×Music & Radio
Israel2.22×Travel & Leisure
Google Home6.08×Technology & Electronics
Home staging4.79×Home & Garden
Hibachi7.16×Food & Beverages
Paisley7.32×Fashion & Accessoires
Strategic human resource planning7.51×Business & Career
Google Photos2×Technology & Electronics
Nationality1.68×Politics & Society
Cherish (group)8.35×Music & Radio
Jeep Wagoneer4.36×Cars & Mobility
Governor of Michigan5.57×Politics & Society
Goof9.27×Movies & TV
Cryptic crossword10.05×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Beverly Hillbillies audience
TraitClusterScore
ExtroversionTHRILL1.69
PatriotismCONSERVATISM1.66
TraditionCONSERVATISM1.54
IndulgenceJOY1.43
TravellingTHRILL1.37
Community OrientationOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for The Beverly Hillbillies
CountryShare
United States76.6%
United Kingdom5.8%
Canada5.1%

See The Beverly Hillbillies audiences in other countries

More Sitcom audiences in United States

Frequently asked questions

How many fans does The Beverly Hillbillies have in United States?

The Beverly Hillbillies has an estimated audience of 649,516 people in United States, concentrated in Texas and California.

What is the gender split and age of The Beverly Hillbillies fans?

46.6% of The Beverly Hillbillies fans are female, 53.4% are male, with an average age of 50.2 years.

Which brands do The Beverly Hillbillies fans like most?

The Beverly Hillbillies fans show strongest brand affinity for The Halal Guys (23.36×), The Nice Guys (11.7×), and Jingoism (3.08×) over the country average.

Where do The Beverly Hillbillies fans live in United States?

The Beverly Hillbillies fans in United States are most concentrated in Texas (reach 54,813), California (reach 40,547), and Florida (reach 34,028). These three regions account for the largest share of the active audience.

What other brands do The Beverly Hillbillies fans also like?

Beyond The Beverly Hillbillies itself, the audience over-indexes on The Nice Guys (11.7×), Jingoism (3.08×), headspace (12.89×), and Wok (8.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Beverly Hillbillies. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.