The Chronicle of Philanthropy Audience in United States

The Chronicle of Philanthropy logo

The Chronicle of Philanthropy has an estimated audience of 856,374 people in United States. 71.3% are female, 28.7% are male, average age 48.8. Top regions: New York, California, Texas. Top brand affinities: Google Home, Collectable, Hibachi, Goop, headspace.

The average The Chronicle of Philanthropy fan in United States is 48.8 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Google Home, Collectable, Hibachi, with strongest over-indexing on Google Home (13.02× the country average). Demographically, the The Chronicle of Philanthropy audience skews more female with an average age of 48.8, and over-indexes on personality traits such as Community Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

Demographics of The Chronicle of Philanthropy fans

Demographic split for The Chronicle of Philanthropy audience in United States
MetricValue
Female71.3%
Male28.7%
Average age48.8
Estimated audience size856,374

Audience persona

The typical The Chronicle of Philanthropy fan in United States is more female, around 48.8 years old, with strong Community Orientation tendencies and a notable affinity for Google Home.

Top regions in United States

Top regions ranked by reach for The Chronicle of Philanthropy in United States
RegionReachAffinity
New York106,6222.23×
California90,7660.96×
Texas33,0840.45×
Maryland32,9342.24×
Virginia32,5801.56×
Pennsylvania31,3721.09×
Massachusetts31,2201.85×
Illinois31,0231.09×
New Jersey27,1701.25×
Washington, District of Columbia25,2659.82×
Florida24,8930.43×
North Carolina19,9070.77×
Ohio18,1130.69×
Georgia16,6580.63×
Washington15,1340.88×
Michigan14,2950.64×
Connecticut14,2121.65×
Colorado13,3530.99×
Minnesota12,2711×
Tennessee11,6580.68×
Indiana11,5420.74×
Missouri9,5560.69×
Oregon9,3390.95×
Wisconsin7,0290.55×
Arizona6,2240.36×
South Carolina5,9680.46×
Maine5,6111.83×
Louisiana4,9300.45×
New Hampshire4,8711.44×
Kentucky4,2470.4×
Oklahoma4,0140.42×
Rhode Island3,0351.11×
Nebraska3,0010.7×
Iowa2,8430.4×
Vermont2,8361.89×
Alabama2,7720.23×
Utah2,7700.36×
Montana2,5721.08×
Nevada2,4410.29×
Mississippi2,4260.34×
Kansas2,3780.35×
New Mexico2,2960.53×
Arkansas2,0520.29×
Idaho1,7610.41×
West Virginia1,6210.41×
Hawaii1,4300.39×
Delaware1,3590.58×
Alaska1,1420.62×
Wyoming1,0030.79×
South Dakota9830.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Chronicle of Philanthropy audience
BrandAffinityCategory
Google Home13.02×Technology & Electronics
Collectable3.14×Kids & Family
Hibachi14.71×Food & Beverages
Goop9.18×Internet & Social Media
headspace9.47×Health
Natural rubber2.1×Cars & Mobility
Ira Glass17.43×Music & Radio
Jeep Wagoneer5.55×Cars & Mobility
Whataburger1.62×Food & Beverages
Alaska1.58×Travel & Leisure
Wok5.97×Food & Beverages
Israel1.9×Travel & Leisure
Pillow1.9×Home & Garden
Governor of Michigan6.44×Politics & Society
Grace Slick7.2×Music & Radio
JamBase9.28×Music & Radio
Cryptic crossword12.18×Technology & Electronics
Nebraska Cornhuskers football2.68×Sports
Cherish (group)7.67×Music & Radio
TV Fanatic6.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Chronicle of Philanthropy audience
TraitClusterScore
Community OrientationOPEN2.37
Risk AppetiteTHRILL1.9
SpiritualityBALANCE1.77
SustainabilityBALANCE1.74
IndividualismJOY1.58
LGBTQ+ IdentityOPEN1.54

Worldwide distribution

Worldwide audience distribution share by country for The Chronicle of Philanthropy
CountryShare
United States96.8%
China0.7%
Taiwan0.3%

See The Chronicle of Philanthropy audiences in other countries

More Newspaper audiences in United States

Frequently asked questions

How many fans does The Chronicle of Philanthropy have in United States?

The Chronicle of Philanthropy has an estimated audience of 856,374 people in United States, concentrated in New York and California.

What is the gender split and age of The Chronicle of Philanthropy fans?

71.3% of The Chronicle of Philanthropy fans are female, 28.7% are male, with an average age of 48.8 years.

Which brands do The Chronicle of Philanthropy fans like most?

The Chronicle of Philanthropy fans show strongest brand affinity for Google Home (13.02×), Collectable (3.14×), and Hibachi (14.71×) over the country average.

Where do The Chronicle of Philanthropy fans live in United States?

The Chronicle of Philanthropy fans in United States are most concentrated in New York (reach 106,622), California (reach 90,766), and Texas (reach 33,084). These three regions account for the largest share of the active audience.

What other brands do The Chronicle of Philanthropy fans also like?

Beyond The Chronicle of Philanthropy itself, the audience over-indexes on Collectable (3.14×), Hibachi (14.71×), Goop (9.18×), and headspace (9.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Chronicle of Philanthropy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.