The Drive Audience in United States

The Drive logo

The Drive has an estimated audience of 1,276,807 people in United States. 10.7% are female, 89.3% are male, average age 40.6. Top regions: California, Texas, Illinois. Top brand affinities: Israel, Urban Outfitters, Wikia, Keith Stanfield, The Devil's Rejects.

The average The Drive fan in United States is 40.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Israel, Urban Outfitters, Wikia, with strongest over-indexing on Israel (6.41× the country average). Demographically, the The Drive audience skews more male with an average age of 40.6, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine · Subtype: Record label

Demographics of The Drive fans

Demographic split for The Drive audience in United States
MetricValue
Female10.7%
Male89.3%
Average age40.6
Estimated audience size1,276,807

Audience persona

The typical The Drive fan in United States is more male, around 40.6 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for The Drive in United States
RegionReachAffinity
California161,8101.15×
Texas92,3170.84×
Illinois64,8091.52×
Florida61,3230.71×
New York61,2780.86×
Pennsylvania40,3170.94×
Ohio37,5250.95×
Michigan36,2931.09×
Virginia34,1491.1×
Arizona33,7461.29×
Washington32,8741.28×
Georgia31,8860.81×
North Carolina30,5380.79×
Colorado27,6601.37×
Maryland27,6181.26×
Minnesota26,7301.46×
New Jersey24,3190.75×
Wisconsin21,3551.11×
Missouri21,1581.03×
Massachusetts19,7910.79×
Tennessee19,7890.77×
Indiana18,8540.81×
South Carolina17,0200.89×
Oregon16,9811.16×
Connecticut15,5921.22×
Nevada12,2991×
Utah12,1311.06×
Alabama11,9700.67×
Oklahoma11,5800.82×
Kentucky11,1940.7×
Louisiana9,9180.6×
Montana9,8102.77×
Kansas8,9020.88×
Nebraska8,1851.28×
Iowa8,1090.77×
New Mexico7,7981.22×
Arkansas7,0960.67×
Maine5,6781.24×
Alaska5,1791.9×
Hawaii5,1630.94×
Idaho4,6840.73×
New Hampshire4,4370.88×
Washington, District of Columbia3,7740.98×
Mississippi3,5920.34×
Vermont2,9921.33×
Delaware2,9190.83×
Rhode Island2,7320.67×
West Virginia2,7310.46×
South Dakota2,3450.79×
North Dakota2,2510.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Drive audience
BrandAffinityCategory
Israel6.41×Travel & Leisure
Urban Outfitters4.4×Shopping
Wikia6.95×Internet & Social Media
Keith Stanfield9×Movies & TV
The Devil's Rejects13.73×Movies & TV
Alaska2.05×Travel & Leisure
Atkins diet5.67×Health
Jeep Grand Cherokee (WJ)6.59×Cars & Mobility
Goose (band)6.53×Pets & Animals
Emperor Entertainment Group12.25×Business & Career
N1 road (South Africa)3.95×Travel & Leisure
Home staging4.97×Home & Garden
Minnesota1.64×Travel & Leisure
Tezz6.45×Movies & TV
Hog Hunting3.07×Sports
Acoustic music3.89×Music & Radio
Notre Dame Fighting Irish football4.05×Sports
Hammock camping5.52×Travel & Leisure
Christmas Gifts3.87×Kids & Family
Unique Gifts1.75×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Drive audience
TraitClusterScore
PatriotismCONSERVATISM3.17
Early Adopter MentalityPOWER2.4
Need for SecurityCONSERVATISM1.91
Risk AppetiteTHRILL1.57
Luxury OrientationPREMIUM1.4
Career OrientationPOWER1.34

Worldwide distribution

Worldwide audience distribution share by country for The Drive
CountryShare
United States48.2%
Egypt16.4%
United Kingdom10.5%

See The Drive audiences in other countries

More Record label audiences in United States

Frequently asked questions

How many fans does The Drive have in United States?

The Drive has an estimated audience of 1,276,807 people in United States, concentrated in California and Texas.

What is the gender split and age of The Drive fans?

10.7% of The Drive fans are female, 89.3% are male, with an average age of 40.6 years.

Which brands do The Drive fans like most?

The Drive fans show strongest brand affinity for Israel (6.41×), Urban Outfitters (4.4×), and Wikia (6.95×) over the country average.

Where do The Drive fans live in United States?

The Drive fans in United States are most concentrated in California (reach 161,810), Texas (reach 92,317), and Illinois (reach 64,809). These three regions account for the largest share of the active audience.

What other brands do The Drive fans also like?

Beyond The Drive itself, the audience over-indexes on Urban Outfitters (4.4×), Wikia (6.95×), Keith Stanfield (9×), and The Devil's Rejects (13.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Drive. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.