Rascasse Audience Intelligence

The Fillmore Detroit Audience in United States

A data profile of the people who buy, follow and care about The Fillmore Detroit in United States — modelled from more than twelve digital signal sources. The Fillmore Detroit has an estimated audience of 269,985 people in United States.

#24among Theatre in United States#6198among POI in United States#513in Arts & Culture

The average The Fillmore Detroit fan in United States is 35.7 years old, balanced, and lives primarily in Michigan.

The audience is concentrated in Michigan, Ohio, California.

Top brand affinities include Detroit Tigers, Detroit Red Wings, Detroit Pistons, with strongest over-indexing on Detroit Tigers (6.17× the country average).

Demographically, the The Fillmore Detroit audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Fillmore Detroit fan in United States is balanced, around 35.7 years old, with strong Community Orientation tendencies and a notable affinity for Detroit Tigers.

Category: Arts & Culture · Type: POI · Subtype: Theatre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Fillmore Detroit profile in United States.

Audience size
270K
in United States
Gender
52.0%♀
48.0% male
Age
35.7
average years
Country rank
#50989
POI in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Fillmore Detroit fans

52.0% are female, 48.0% are male, average age 35.7.

Fig. 02

Gender split

52.0%
Female
48.0%
Male
Demographic split for The Fillmore Detroit audience in United States
MetricValue
Female52.0%
Male48.0%
Average age35.7
Estimated audience size269,985
Fig. 03

Age distribution

Ø 35.7
average years
Age distribution of the The Fillmore Detroit audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3920%
40-4920%
50+12%
Fig. 04

Worldwide distribution

92.0%

of the worldwide The Fillmore Detroit audience comes from United States.

Worldwide audience distribution share by country for The Fillmore Detroit
CountryShare
United States92.0%
Canada3.4%
Australia3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Fillmore Detroit audience in United States is strongest.

Fig. 05

Top regions by affinity

The Fillmore Detroit fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K37.57×
02Ohio~30K3.25×
03Indiana~6K1.21×
04Alaska<1K0.89×
05South Dakota<1K0.88×
06Vermont<1K0.88×
07North Dakota<1K0.87×
08Montana<1K0.86×
09Rhode Island<1K0.85×
10Idaho~1K0.84×
11New Hampshire<1K0.84×
12Maine<1K0.84×
13Delaware<1K0.84×
14New Mexico~1K0.83×
15Hawaii<1K0.83×
16Mississippi~2K0.82×
17Arkansas~2K0.82×
18Nebraska~1K0.81×
19Kansas~2K0.80×
20West Virginia<1K0.79×
21Oklahoma~2K0.78×
22Alabama~3K0.77×
23Utah~2K0.77×
24Washington, District of Columbia<1K0.76×
25Louisiana~3K0.75×
26Connecticut~2K0.74×
27Iowa~2K0.73×
28Oregon~2K0.71×
29Nevada~2K0.71×
30Kentucky~2K0.66×
31South Carolina~3K0.64×
32Illinois~5K0.61×
33Maryland~3K0.59×
34Missouri~3K0.59×
35Arizona~3K0.57×
36Washington~3K0.57×
37Colorado~2K0.57×
38Minnesota~2K0.57×
39Wisconsin~2K0.56×
40New Jersey~4K0.55×
41Massachusetts~3K0.55×
42Tennessee~3K0.54×
43Virginia~3K0.47×
44North Carolina~4K0.46×
45Georgia~4K0.45×
46Pennsylvania~4K0.42×
47New York~5K0.34×
48Florida~6K0.33×
49Texas~7K0.32×
50California~8K0.26×
Fig. 06

Affinity by region

Affinity by region — The Fillmore Detroit, United States
0.26×1.00×37.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Fillmore Detroit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Fillmore Detroit audience
#·InterestCategoryAffinity×
01Detroit Red WingsSports11.31×
02Detroit TigersSports6.17×
03Detroit PistonsSports4.59×
04Foo FightersMusic & Radio4.47×
05Washington CapitalsSports3.87×
06Bob DylanMusic & Radio3.27×
07Phil CollinsMusic & Radio2.74×
08Detroit LionsSports2.39×
09Charlotte HornetsSports2.34×
10StadiumSports2.29×
11Non-alcoholic beverageFood & Beverages2.10×
12Toronto Blue JaysSports2.08×
13PubFood & Beverages2.00×
14Britney SpearsMusic & Radio1.97×
15True DetectiveMovies & TV1.96×
16Red LobsterFood & Beverages1.85×
17Panera BreadFood & Beverages1.64×
18Rail transportTravel & Leisure1.59×
19Online newspaperNews1.53×
20Trader Joe'sShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Fillmore Detroit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Fillmore Detroit audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.47×
Career OrientationPOWER1.40×
ExtroversionTHRILL1.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Fillmore Detroit audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.71×
SustainabilityBALANCE0.77×
Social Media UsageJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Fillmore Detroit have in United States?

The Fillmore Detroit has an estimated audience of 269,985 people in United States, concentrated in Michigan and Ohio.

02

What is the gender split and age of The Fillmore Detroit fans?

52.0% of The Fillmore Detroit fans are female, 48.0% are male, with an average age of 35.7 years.

03

Which brands do The Fillmore Detroit fans like most?

The Fillmore Detroit fans show strongest brand affinity for Detroit Tigers (6.17×), Detroit Red Wings (11.31×), and Detroit Pistons (4.59×) over the country average.

04

Where do The Fillmore Detroit fans live in United States?

The Fillmore Detroit fans in United States are most concentrated in Michigan (reach ~200K), Ohio (reach ~30K), and California (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do The Fillmore Detroit fans also like?

Beyond The Fillmore Detroit itself, the audience over-indexes on Detroit Red Wings (11.31×), Detroit Pistons (4.59×), Trader Joe's (1.52×), and Detroit Lions (2.39×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Fillmore Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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