The Fillmore Detroit Audience in United States

The Fillmore Detroit logo

The Fillmore Detroit has an estimated audience of 269,985 people in United States. 52.0% are female, 48.0% are male, average age 35.7. Top regions: Michigan, Ohio, Indiana. Top brand affinities: Detroit Red Wings, Detroit Tigers, Detroit Pistons, Detroit Lions, Panera Bread.

The average The Fillmore Detroit fan in United States is 35.7 years old, balanced, and lives primarily in Michigan. The audience is concentrated in Michigan, Ohio, Indiana. Top brand affinities include Detroit Red Wings, Detroit Tigers, Detroit Pistons, with strongest over-indexing on Detroit Red Wings (12.57× the country average). Demographically, the The Fillmore Detroit audience skews balanced with an average age of 35.7, and over-indexes on personality traits such as Extroversion, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Theatre

Demographics of The Fillmore Detroit fans

Demographic split for The Fillmore Detroit audience in United States
MetricValue
Female52.0%
Male48.0%
Average age35.7
Estimated audience size269,985

Audience persona

The typical The Fillmore Detroit fan in United States is balanced, around 35.7 years old, with strong Extroversion tendencies and a notable affinity for Detroit Red Wings.

Top regions in United States

Top regions ranked by reach for The Fillmore Detroit in United States
RegionReachAffinity
Michigan202,48934.95×
Ohio31,5993.8×
Indiana7,0901.44×
Illinois5,6430.63×
California4,1540.14×
New York3,6850.24×
Florida3,6800.2×
Texas2,7890.12×
Pennsylvania2,5170.28×
Kentucky1,9130.57×
Tennessee1,7640.33×
Virginia1,7600.27×
Georgia1,6430.2×
North Carolina1,4450.18×
Wisconsin1,3730.34×
Missouri9910.23×
Massachusetts8450.16×
Minnesota7770.2×
Colorado7480.18×
Arizona7370.13×
New Jersey7150.1×
South Carolina6420.16×
Maryland6370.14×
Washington6150.11×
Louisiana4640.13×
Iowa3960.18×
Nevada3940.15×
West Virginia3900.31×
Oregon3730.12×
Alabama3290.09×
Connecticut3140.12×
Oklahoma3020.1×
Mississippi2980.13×
Utah2900.12×
Hawaii2900.25×
Arkansas2870.13×
Washington, District of Columbia2640.33×
Alaska2460.43×
Kansas2270.11×
Idaho2270.17×
New Hampshire2200.21×
Montana2140.29×
South Dakota2110.34×
North Dakota2060.37×
Wyoming1990.5×
Nebraska1990.15×
New Mexico1980.15×
Rhode Island1960.23×
Maine1960.2×
Vermont1930.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Fillmore Detroit audience
BrandAffinityCategory
Detroit Red Wings12.57×Sports
Detroit Tigers5.49×Sports
Detroit Pistons4.76×Sports
Detroit Lions3.35×Sports
Panera Bread1.73×Food & Beverages
Charlotte Hornets2.59×Sports
Pub1.8×Food & Beverages
True Detective1.8×Movies & TV
New England Patriots1.53×Sports
New York Knicks1.91×Sports
Art exhibition1.6×Arts & Culture
Washington Capitals3.73×Sports
Bob Dylan2.44×Music & Radio
Carolina Panthers1.99×Sports
Cleveland Browns1.54×Sports
Red Lobster1.64×Food & Beverages
Grunge1.75×Music & Radio
Luxury Lifestyle1.69×Shopping
Toronto Maple Leafs3.39×Sports
Minnesota Timberwolves1.54×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Fillmore Detroit audience
TraitClusterScore
ExtroversionTHRILL1.31
Urban LifestyleOPEN1.25
MindfulnessBALANCE1.2
Healthy LifestyleBALANCE1.17
Community OrientationOPEN1.14
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for The Fillmore Detroit
CountryShare
United States91.9%
Canada3.6%
Australia2.9%

See The Fillmore Detroit audiences in other countries

More Theatre audiences in United States

Frequently asked questions

How many fans does The Fillmore Detroit have in United States?

The Fillmore Detroit has an estimated audience of 269,985 people in United States, concentrated in Michigan and Ohio.

What is the gender split and age of The Fillmore Detroit fans?

52.0% of The Fillmore Detroit fans are female, 48.0% are male, with an average age of 35.7 years.

Which brands do The Fillmore Detroit fans like most?

The Fillmore Detroit fans show strongest brand affinity for Detroit Red Wings (12.57×), Detroit Tigers (5.49×), and Detroit Pistons (4.76×) over the country average.

Where do The Fillmore Detroit fans live in United States?

The Fillmore Detroit fans in United States are most concentrated in Michigan (reach 202,489), Ohio (reach 31,599), and Indiana (reach 7,090). These three regions account for the largest share of the active audience.

What other brands do The Fillmore Detroit fans also like?

Beyond The Fillmore Detroit itself, the audience over-indexes on Detroit Tigers (5.49×), Detroit Pistons (4.76×), Detroit Lions (3.35×), and Panera Bread (1.73×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Fillmore Detroit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.