Rascasse Audience Intelligence

The Good Fight Audience in United States

A data profile of the people who buy, follow and care about The Good Fight in United States — modelled from more than twelve digital signal sources. The Good Fight has an estimated audience of 930,132 people in United States.

#481among TV series in United States#1989among Movie / TV Show / Series in United States#4559in Movies & TV

The average The Good Fight fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Good Wife, Khan Academy, America Ferrera, with strongest over-indexing on The Good Wife (43.67× the country average).

Demographically, the The Good Fight audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Sustainability, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Good Fight fan in United States is more female, around 43.6 years old, with strong Sustainability tendencies and a notable affinity for The Good Wife.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Good Fight profile in United States.

Audience size
930K
in United States
Gender
65.9%♀
34.1% male
Age
43.6
average years
Country rank
#24850
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Good Fight viewers

65.9% are female, 34.1% are male, average age 43.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for The Good Fight audience in United States
MetricValue
Female65.9%
Male34.1%
Average age43.6
Estimated audience size930,132
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the The Good Fight audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4922%
50+30%
Fig. 04

Worldwide distribution

36.2%

of the worldwide The Good Fight audience comes from United States.

Worldwide audience distribution share by country for The Good Fight
CountryShare
United States36.2%
United Kingdom9.0%
Germany4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Good Fight audience in United States is strongest.

Fig. 05

Top regions by affinity

The Good Fight fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~40K1.14×
02Maryland~20K1.13×
03Oregon~10K1.12×
04Mississippi~9K1.11×
05South Carolina~20K1.09×
06Texas~100K1.08×
07Washington~20K1.08×
08Arkansas~9K1.08×
09Maine~4K1.08×
10Delaware~3K1.08×
11Alaska~2K1.08×
12Louisiana~10K1.07×
13Washington, District of Columbia~3K1.07×
14North Carolina~30K1.06×
15Missouri~20K1.06×
16Oklahoma~10K1.06×
17New Mexico~5K1.05×
18Connecticut~10K1.04×
19Virginia~30K1.03×
20Kansas~8K1.03×
21New Hampshire~4K1.03×
22Tennessee~20K1.02×
23Illinois~30K1.01×
24Michigan~30K1.01×
25Massachusetts~20K1.01×
26New York~60K1.00×
27Alabama~10K1.00×
28Kentucky~10K0.99×
29Rhode Island~3K0.99×
30California~100K0.98×
31Pennsylvania~30K0.97×
32Indiana~20K0.97×
33Idaho~5K0.97×
34West Virginia~5K0.97×
35New Jersey~30K0.96×
36Wisconsin~10K0.96×
37North Dakota~2K0.96×
38Florida~70K0.95×
39Ohio~30K0.95×
40Minnesota~10K0.95×
41Iowa~8K0.95×
42Montana~3K0.95×
43Vermont~2K0.95×
44Hawaii~4K0.92×
45Arizona~20K0.91×
46Nevada~9K0.91×
47Nebraska~5K0.89×
48South Dakota~2K0.89×
49Colorado~10K0.88×
50Utah~8K0.84×
Fig. 06

Affinity by region

Affinity by region — The Good Fight, United States
0.84×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Good Fight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Good Fight audience
#·InterestCategoryAffinity×
01The Good WifeMovies & TV43.67×
02Ugly BettyMovies & TV37.56×
03Michael SheenMovies & TV34.23×
04The EqualizerMovies & TV32.93×
05Terrence HowardMovies & TV29.39×
06Mamma Mia!Movies & TV29.36×
07Military pressSports27.40×
08America FerreraMovies & TV26.00×
09Forest WhitakerMovies & TV25.66×
10Elisabeth MossMovies & TV25.43×
11Dirty DancingMovies & TV20.16×
12This Is Us (TV series)Movies & TV18.83×
13Once Upon a Time (TV series)Movies & TV17.16×
14Black Panther (film)Movies & TV15.72×
15Kate BeckinsaleMovies & TV15.22×
16Khan AcademyBusiness & Career14.91×
17Dakota FanningMovies & TV12.97×
18Modern FamilyMovies & TV12.65×
19QVCMovies & TV8.67×
20Diane KeatonMovies & TV6.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Good Fight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Good Fight audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.98×
Convenience OrientationPREMIUM1.95×
Family OrientationCONSERVATISM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Good Fight audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.85×
Healthy LifestyleBALANCE0.88×
Risk AppetiteTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Good Fight have in United States?

The Good Fight has an estimated audience of 930,132 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Good Fight viewers?

65.9% of The Good Fight fans are female, 34.1% are male, with an average age of 43.6 years.

03

Which brands do The Good Fight fans like most?

The Good Fight fans show strongest brand affinity for The Good Wife (43.67×), Khan Academy (14.91×), and America Ferrera (26×) over the country average.

04

Where do The Good Fight fans live in United States?

The Good Fight fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do The Good Fight fans also like?

Beyond The Good Fight itself, the audience over-indexes on Khan Academy (14.91×), America Ferrera (26×), Mamma Mia! (29.36×), and The Equalizer (32.93×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in United States

See The Good Fight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Good Fight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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