The Lightning Thief Audience in United States

The Lightning Thief logo

The Lightning Thief has an estimated audience of 514,883 people in United States. 63.7% are female, 36.3% are male, average age 31.6. Top regions: California, Texas, New York. Top brand affinities: Queens College, City University of New York, Urban Outfitters, Dog breed, Goop, Grinch.

The average The Lightning Thief fan in United States is 31.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Queens College, City University of New York, Urban Outfitters, Dog breed, with strongest over-indexing on Queens College, City University of New York (20× the country average). Demographically, the The Lightning Thief audience skews more female with an average age of 31.6, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

Demographics of The Lightning Thief fans

Demographic split for The Lightning Thief audience in United States
MetricValue
Female63.7%
Male36.3%
Average age31.6
Estimated audience size514,883

Audience persona

The typical The Lightning Thief fan in United States is more female, around 31.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Queens College, City University of New York.

Top regions in United States

Top regions ranked by reach for The Lightning Thief in United States
RegionReachAffinity
California57,8251.02×
Texas45,8331.04×
New York35,3751.23×
Florida34,9641×
Pennsylvania18,5851.07×
North Carolina18,1241.17×
Illinois17,8841.04×
Georgia15,8401×
Ohio15,4160.97×
Michigan14,2411.06×
New Jersey13,0981×
Virginia12,8181.02×
Arizona11,4871.09×
Tennessee11,3461.1×
Louisiana10,7801.62×
Washington10,6351.03×
Massachusetts10,5811.04×
Indiana9,2280.98×
Missouri8,9761.08×
Utah8,6881.88×
Alabama8,3371.16×
Maryland7,8880.89×
Colorado7,2680.9×
Wisconsin7,2500.94×
South Carolina7,1760.93×
Minnesota7,0270.95×
Kentucky6,9491.08×
Oregon6,2551.06×
Oklahoma5,9731.04×
Connecticut5,1220.99×
Arkansas4,9951.18×
Nevada4,2060.84×
Mississippi4,1840.99×
Iowa4,1470.98×
Kansas3,8810.96×
Idaho2,9251.13×
Nebraska2,4670.96×
West Virginia2,1120.88×
New Mexico1,9950.77×
Hawaii1,8050.82×
Maine1,7490.95×
New Hampshire1,6310.8×
Rhode Island1,3650.83×
Washington, District of Columbia1,2560.81×
Montana1,1290.79×
Alaska1,0100.92×
South Dakota1,0010.84×
Delaware9870.7×
North Dakota7720.73×
Wyoming7300.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Lightning Thief audience
BrandAffinityCategory
Queens College, City University of New York20×Business & Career
Urban Outfitters3.21×Shopping
Dog breed1.6×Pets & Animals
Goop6.75×Internet & Social Media
Grinch4.78×Movies & TV
Combat sport1.78×Sports
Vocal harmony4.66×Music & Radio
Bank account2.22×Business & Career
Wok5.39×Food & Beverages
Product design1.59×Business & Career
Winemaking3.6×Food & Beverages
Jezebel (film)5.38×Movies & TV
Google Home4.93×Technology & Electronics
Nebraska Cornhuskers football2.65×Sports
Hibachi5.74×Food & Beverages
Natural rubber1.5×Cars & Mobility
La Jolla6.68×Travel & Leisure
Jesse Plemons2.41×Movies & TV
Glossier3.43×Beauty & Wellness
Grace Slick5.48×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Lightning Thief audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.29
PatriotismCONSERVATISM2.08
TraditionCONSERVATISM1.91
MindfulnessBALANCE1.41
Community OrientationOPEN1.4
Urban LifestyleOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for The Lightning Thief
CountryShare
United States73.7%
Germany8.3%
Canada4.5%

See The Lightning Thief audiences in other countries

More Novel audiences in United States

Frequently asked questions

How many fans does The Lightning Thief have in United States?

The Lightning Thief has an estimated audience of 514,883 people in United States, concentrated in California and Texas.

What is the gender split and age of The Lightning Thief fans?

63.7% of The Lightning Thief fans are female, 36.3% are male, with an average age of 31.6 years.

Which brands do The Lightning Thief fans like most?

The Lightning Thief fans show strongest brand affinity for Queens College, City University of New York (20×), Urban Outfitters (3.21×), and Dog breed (1.6×) over the country average.

Where do The Lightning Thief fans live in United States?

The Lightning Thief fans in United States are most concentrated in California (reach 57,825), Texas (reach 45,833), and New York (reach 35,375). These three regions account for the largest share of the active audience.

What other brands do The Lightning Thief fans also like?

Beyond The Lightning Thief itself, the audience over-indexes on Urban Outfitters (3.21×), Dog breed (1.6×), Goop (6.75×), and Grinch (4.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Lightning Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.