Rascasse Audience Intelligence

The Lightning Thief Audience in United States

A data profile of the people who buy, follow and care about The Lightning Thief in United States — modelled from more than twelve digital signal sources. The Lightning Thief has an estimated audience of 616,245 people in United States.

#55among Novel in United States#330among Book / Manga / Comic in United States#738in Literature

The average The Lightning Thief fan in United States is 31.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include International education, Emma Watson, Graphic novel, with strongest over-indexing on International education (19.76× the country average).

Demographically, the The Lightning Thief audience skews more female with an average age of 31.6, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Lightning Thief fan in United States is more female, around 31.6 years old, with strong Patriotism tendencies and a notable affinity for International education.

Category: Literature · Type: Book / Manga / Comic · Subtype: Novel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Lightning Thief profile in United States.

Audience size
616K
in United States
Gender
63.7%♀
36.3% male
Age
31.6
average years
Country rank
#32283
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+132%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Lightning Thief fans

63.7% are female, 36.3% are male, average age 31.6.

Fig. 02

Gender split

63.7%
Female
36.3%
Male
Demographic split for The Lightning Thief audience in United States
MetricValue
Female63.7%
Male36.3%
Average age31.6
Estimated audience size616,245
Fig. 03

Age distribution

Ø 31.6
average years
Age distribution of the The Lightning Thief audience in United States
Age bracketShare%
16-1946%
20-2916%
30-3914%
40-4913%
50+11%
Fig. 04

Worldwide distribution

72.7%

of the worldwide The Lightning Thief audience comes from United States.

Worldwide audience distribution share by country for The Lightning Thief
CountryShare
United States72.7%
Germany11.5%
Canada3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Lightning Thief audience in United States is strongest.

Fig. 05

Top regions by affinity

The Lightning Thief fans by region: top regions in United States
#RegionReachAffinity×
01Utah~7K1.59×
02Louisiana~9K1.35×
03Idaho~3K1.22×
04Kentucky~8K1.18×
05North Carolina~20K1.17×
06Arkansas~5K1.16×
07Oklahoma~6K1.10×
08Pennsylvania~20K1.08×
09Indiana~10K1.08×
10Nebraska~3K1.07×
11Missouri~9K1.06×
12Alabama~8K1.05×
13California~60K1.04×
14Texas~50K1.04×
15Connecticut~5K1.04×
16New Jersey~10K1.03×
17Mississippi~4K1.03×
18Kansas~4K1.03×
19New York~30K1.02×
20Tennessee~10K1.02×
21Iowa~4K1.02×
22Michigan~10K1.00×
23Oregon~6K1.00×
24South Dakota~1K1.00×
25Illinois~20K0.99×
26Massachusetts~10K0.99×
27Alaska~1K0.99×
28Georgia~20K0.98×
29Montana~1K0.98×
30Ohio~20K0.97×
31Arizona~10K0.96×
32Washington~10K0.96×
33Virginia~10K0.95×
34Minnesota~7K0.95×
35Maine~2K0.95×
36South Carolina~7K0.94×
37Hawaii~2K0.94×
38New Hampshire~2K0.93×
39Rhode Island~2K0.93×
40Vermont<1K0.92×
41Wisconsin~7K0.91×
42West Virginia~2K0.91×
43North Dakota<1K0.91×
44Maryland~8K0.88×
45Delaware~1K0.88×
46Florida~30K0.87×
47Colorado~7K0.87×
48New Mexico~2K0.87×
49Nevada~4K0.85×
50Washington, District of Columbia~1K0.77×
Fig. 06

Affinity by region

Affinity by region — The Lightning Thief, United States
0.77×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Lightning Thief audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Lightning Thief audience
#·InterestCategoryAffinity×
01Drain cleanerHome & Garden29.51×
02malwarebytesTechnology & Electronics20.00×
03International educationBusiness & Career19.76×
04Political thrillerMovies & TV17.73×
05Emma WatsonMovies & TV12.75×
06Graphic novelLiterature10.81×
07Doctor StrangeLiterature8.95×
08Superhero fictionLiterature8.70×
09Young-adult fictionLiterature8.48×
10Guardians of the Galaxy (film)Movies & TV8.17×
11Brittany SnowMovies & TV6.44×
12Broadway theatreTravel & Leisure6.38×
13Psychological thrillerLiterature5.56×
14E-book readersTechnology & Electronics4.87×
15Affiliate marketingBusiness & Career4.79×
16Barnes & NobleLiterature4.76×
17Anime and manga fandomLiterature3.60×
18RedditInternet & Social Media2.76×
19Harry PotterMovies & TV2.67×
20CookingFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Lightning Thief audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Lightning Thief audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.66×
TraditionCONSERVATISM1.97×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Lightning Thief audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.69×
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Lightning Thief have in United States?

The Lightning Thief has an estimated audience of 616,245 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Lightning Thief fans?

63.7% of The Lightning Thief fans are female, 36.3% are male, with an average age of 31.6 years.

03

Which brands do The Lightning Thief fans like most?

The Lightning Thief fans show strongest brand affinity for International education (19.76×), Emma Watson (12.75×), and Graphic novel (10.81×) over the country average.

04

Where do The Lightning Thief fans live in United States?

The Lightning Thief fans in United States are most concentrated in California (reach ~60K), Texas (reach ~50K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do The Lightning Thief fans also like?

Beyond The Lightning Thief itself, the audience over-indexes on Emma Watson (12.75×), Graphic novel (10.81×), Broadway theatre (6.38×), and malwarebytes (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Lightning Thief. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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