The National WWII Museum Audience in United States

The National WWII Museum logo

The National WWII Museum has an estimated audience of 423,078 people in United States. 32.7% are female, 67.3% are male, average age 49.3. Top regions: Louisiana, Texas, Florida. Top brand affinities: Lavazza, Firestone Complete Auto Care, Books-A-Million, Planet Fitness, Staples (Canada).

The average The National WWII Museum fan in United States is 49.3 years old, more male, and lives primarily in Louisiana. The audience is concentrated in Louisiana, Texas, Florida. Top brand affinities include Lavazza, Firestone Complete Auto Care, Books-A-Million, with strongest over-indexing on Lavazza (43.03× the country average). Demographically, the The National WWII Museum audience skews more male with an average age of 49.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Arts & Culture · Type: POI · Subtype: Museum

Demographics of The National WWII Museum fans

Demographic split for The National WWII Museum audience in United States
MetricValue
Female32.7%
Male67.3%
Average age49.3
Estimated audience size423,078

Audience persona

The typical The National WWII Museum fan in United States is more male, around 49.3 years old, with strong Patriotism tendencies and a notable affinity for Lavazza.

Top regions in United States

Top regions ranked by reach for The National WWII Museum in United States
RegionReachAffinity
Louisiana171,51131.44×
Texas22,1360.61×
Florida14,6700.51×
California13,2840.29×
New York7,4430.31×
Mississippi6,2661.8×
Georgia5,9850.46×
Illinois5,9720.42×
Tennessee4,7340.56×
North Carolina4,4650.35×
Pennsylvania4,3570.31×
Alabama4,3200.73×
Virginia4,2680.41×
Ohio4,0710.31×
Michigan3,6770.33×
New Jersey3,5740.33×
Missouri3,3280.49×
Washington3,0360.36×
Massachusetts2,8920.35×
Colorado2,8760.43×
Wisconsin2,5750.4×
Indiana2,5700.33×
Maryland2,5580.35×
Minnesota2,3760.39×
South Carolina2,3460.37×
Arkansas2,2340.64×
Oklahoma2,0800.44×
Arizona1,9920.23×
Kentucky1,8920.36×
Oregon1,5870.33×
Kansas1,5410.46×
Connecticut1,3310.31×
Iowa1,1650.33×
Utah1,0430.28×
Nevada9700.24×
New Mexico7400.35×
Nebraska7100.33×
Washington, District of Columbia6240.49×
Idaho5750.27×
New Hampshire5540.33×
Maine5080.34×
West Virginia4320.22×
Hawaii4030.22×
Delaware3610.31×
Rhode Island3440.26×
Montana3390.29×
Vermont2530.34×
South Dakota2350.24×
North Dakota2010.23×
Wyoming1950.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The National WWII Museum audience
BrandAffinityCategory
Lavazza43.03×Food & Beverages
Firestone Complete Auto Care16.39×Cars & Mobility
Books-A-Million15.48×Literature
Planet Fitness3.86×Sports
Staples (Canada)5.03×Business & Career
Jiffy Lube8.92×Cars & Mobility
MSN3.6×News
Fox News Channel2.64×Movies & TV
Helicopter5.28×Cars & Mobility
Diaper bag5.21×Kids & Family
Florida Panthers9.93×Sports
Great Clips4.56×Beauty & Wellness
southwest airlines4.1×Travel & Leisure
Hobby Lobby2.82×Home & Garden
Chuck Norris3.97×Movies & TV
Golf Channel3.82×Sports
Bass guitar3.19×Music & Radio
Band of Brothers7.81×Movies & TV
Clarinet5.6×Music & Radio
Armageddon (1998 film)13.36×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The National WWII Museum audience
TraitClusterScore
PatriotismCONSERVATISM6.84
Need for SecurityCONSERVATISM1.7
DIY MentalityTHRILL1.63
Quality AwarenessPREMIUM1.6
TravellingTHRILL1.55
SpiritualityBALANCE1.5

Worldwide distribution

Worldwide audience distribution share by country for The National WWII Museum
CountryShare
United States69.9%
United Kingdom5.1%
Germany4.2%

See The National WWII Museum audiences in other countries

More Museum audiences in United States

Frequently asked questions

How many fans does The National WWII Museum have in United States?

The National WWII Museum has an estimated audience of 423,078 people in United States, concentrated in Louisiana and Texas.

What is the gender split and age of The National WWII Museum fans?

32.7% of The National WWII Museum fans are female, 67.3% are male, with an average age of 49.3 years.

Which brands do The National WWII Museum fans like most?

The National WWII Museum fans show strongest brand affinity for Lavazza (43.03×), Firestone Complete Auto Care (16.39×), and Books-A-Million (15.48×) over the country average.

Where do The National WWII Museum fans live in United States?

The National WWII Museum fans in United States are most concentrated in Louisiana (reach 171,511), Texas (reach 22,136), and Florida (reach 14,670). These three regions account for the largest share of the active audience.

What other brands do The National WWII Museum fans also like?

Beyond The National WWII Museum itself, the audience over-indexes on Firestone Complete Auto Care (16.39×), Books-A-Million (15.48×), Planet Fitness (3.86×), and Staples (Canada) (5.03×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The National WWII Museum. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.